Tag Archives: Lively Group

Courtney Ryan Law joins editing house BlueRock as EP/MD

BlueRock, a NYC-based creative editing company, has added executive producer/managing director Courtney Ryan Law to its staff. During her career, Law has worked directly with multiple Fortune 500 companies, including Victoria’s Secret, PepsiCo, DSW, Conair Corp. and Johnson & Johnson. She has also worked on the Victoria’s Secret Fashion Show in Paris, ran events to promote a feature film at Cannes International Film Festival and continues to be an active committee member for the AICE Award Show.

Law started her career in post production at Cosmo Street LA, working her way up to producer in their New York office. Law then moved to Lost Planet, where she produced commercials for Academy Award-nominated editor Hank Corwin. After being hired as a producer at Moondog, she was promoted to EP within her first year. Following nine years of handling account management and overseeing all of their editorial, Law now brings her valued expertise to BlueRock.

Law is enthusiastic about the prospects of her new role, seeing it as a step in her own personal growth, as well as being able to foster evolution within Lively Group as a whole, which in addition to BlueRock includes Spontaneous and Scarlett.

“When [EVP, Lively Group] Wendy Brovetto reached out to me, it was immediately clear that we saw eye-to-eye,” she says. “I love working alongside strong, smart, successful women — I feed off that energy, and that’s exactly what Lively Group offers. I want to learn more from Ethel [Rubinstein, owner and CEO] Wendy and Cara [Cutrone, EVP, Lively Group], and I want to be inspired daily by the people I work with.”

Brovetto sees Law as the pacesetter for a new era of the company, saying, “We were looking for a leader who could help us define and build the next generation of BlueRock. Courtney is everything we were looking for.”

BlueRock is part of the Lively Group, which also encompasses Spontaneous and Scarlett. And the addition of Law is one of many strides in the ongoing evolution of Lively Group, a New York and Paris-based creative collective focused on branding, design, production, visual effects and editorial. Recently Lively Group expanded its offering with the launch of its new sound division, Decibel.

BlueRock’s editorial roster includes Bruce Ashkinos, Bryan Andes, Dannette Mehalik, Geordie Anderson, J.P. Damboragian Noelle Webb and Olivier Wicki.


Design studio Spontaneous adds ECD Darryl Mascarenhas

Design and animation studio Spontaneous in New York City has hired branding expert Darryl Mascarenhas as its executive creative director. Mascarenhas, who has an Emmy nomination under his belt, is also a live-action filmmaker. He will work with Spontaneous managing director Cara Cutrone to continue the studio’s evolution into live action and strategic branding.

Over the last decade, Mascarenhas held senior roles at Loyalkaspar, MPC, Eyeball and Quietman. As a director/ECD at Quietman, Mascarenhas helped transition the company from a visual effects boutique to a full-service creative studio with a focus on direct-to-client production and agency collaborations. He has worked with companies such as AT&T, Disney, General Motors, Hewlett Packard and Microsoft, and recently created the opening titles for the 2016 AICP Show at MOMA. Additionally, Mascarenhas has creatively led and directed content for many broadcast networks, including the complete rebrand of Lifetime.

At Spontaneous, Mascarenhas will use the infrastructure in place as part of the Lively Group network of companies, which includes BlueRock, Rain, Scarlett and LivelyContent. As part of this group, Spontaneous can offer live-action, design/animation, VFX, and editorial services under the same roof.

“More and more, clients require beginning-to-end solutions,” says Mascarenhas. “Being agile has been a massive advantage in evolving Spontaneous’ new business model.”

AICE to induct John Palestrini posthumously into its Hall of Fame

New York — The AICE will be inducting the late John Palestrini into its Hall of Fame at the upcoming AICE Awards. Palestrini, who passed away last June at the age of 66, a well-respected creative editor, an entrepreneur and businessman, a passionate advocate for his industry and an early and active participant in the growth of AICE.

The event will take place on May 15th awards gala at Guastavino’s in New York.

Palestrini began his career as a one-man shop, The Palestrini Film Editing Co. after Ethel Rubinstein (former head of production at Geer Dubois and executive producer at RSA USA) joined him in 1992. They set out to transform PFE into the Lively Group, integrated post production companies and home to the creative editorial shop BlueRock, the design and VFX studio Spontaneous, the fashion, beauty and luxury boutique Scarlett and other post support brands.

During this time Palestrini also maintained a deep association with AICE, one that spanned over two decades. He served as a board member of the New York Chapter and then as its president before being elected national president of the association. He later served on its International Board.

“There was little discussion as to whom we’d be inducting into our Hall of Fame this year,” says Dee Tagert, managing director and partner at jumP Editorial and president of the AICE New York Chapter, which is hosting the 2014 AICE Awards ceremony. “Given the enormous impact John had on our industry and our organization, honoring his legacy was the obvious thing for us to do.”

“Here was the thing about John — he was success-driven and not ego-driven,” says Rubinstein, now Lively Group owner/CEO. “He spoke the same way to the employee in the mail room as he did to the most senior editor or agency creative. He was equally available to everyone, and it was because of this that so many sought his counsel and counted themselves not only as his colleagues but as his friends.”

A Brooklyn native, Palestrini got into the post production industry almost by chance — while working as a messenger he delivered a package to a film editing company and was instantly captivated by the environment.

Working his way up the ranks as an assistant to a full-time editor, he launched his first company, the Palestrini Film Company, in 1977, cutting TV spots on film using Steenbecks and Movieolas.  Over the years he would become known for his editorial work in the highly competitive fashion and beauty category, cutting the now-legendary “Who Wears Short Shorts” spot for Nair back in the 1980s.

Another famous Palestrini spot was for Purina Cat Chow, in which he employed his editorial skills to get cats to appear to dance a cha-cha in the days before VFX tools made talking and dancing animals a staple of commercials.