Tag Archives: Lenses

To rent or buy? That is the question

What best fits your studio’s needs is a personal choice.

By Fred Ruckel

When it comes to production, there is always a debate about whether to buy equipment or rent it. RuckSackNY has faced this dilemma many times over the years and recently we decided it was time to take the plunge — we are now investing in the gear we would often rent.

This decision was not taken lightly and didn’t happen overnight because our choice wasn’t a cheap one. For me, it all comes down to quality control and consistent shooting. Over the course of the year we shoot as many as 20 times, which might not seem like a lot to some, but for a little company like ours it means constantly hiring crews and equipment.

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