Atlanta-based creative studio Artifact Design has hired post production veteran Kitty Snyder as executive producer. In this new role, Snyder will use her expertise in developing brand and marketing strategies, developing client relationships and bidding and producing projects. Her strong ties within the agency and film community will complement the full range of production, design, VFX, animation and post capabilities of the Artifact.
Most recently, Snyder was the director of creative partnerships for the Atlanta branches of Beast, Company 3 and Method Studios, all part of Deluxe Creative Services. Her previous positions include producer at ad agency Huge, where she worked on campaigns for such clients as Airheads, Lowe’s, Mohawk and Coca-Cola. She also spent nearly decade as senior business manager, creative services, at Crawford Media Services.
A former singer-songwriter, Snyder has toured the country solo and with bands. She got her start in the television and film industry producing and writing for various network shows for HGTV and GPTV. Since then, she has collaborated with clients such as Tyler Perry Studios, Cartoon Network and CNN, as well as ad agencies BBDO, JWT and Ogilvy & Mather.
Post vet Kitty Snyder has been named director of creative partnerships for the Atlanta branches of Beast, Company 3 and Method Studios, all Deluxe Creative Services companies. Snyder will work with existing clients, establish new ones, and match projects with the right artists and solutions.
She comes to Deluxe Georgia from ad agency Huge Inc., where she was a commercial producer for clients like Airheads Candy. She often brought her projects to Beast, Company 3 and Method for post. She also spent more than a decade at post facility Crawford Media Services collaborating with a large team of artists and the production company now known as Chorus Films. Snyder got her start in the post industry as a coordinating producer and writer for HGTV and GPTV shows, and for various freelance producers.
She is also a singer/songwriter with her band called The Heart Wants What the Heart Wants, and can be seen playing in clubs around Atlanta.
We reached out to Snyder with some questions following her hire:
Why was now the right time to jump back into the post world from the agency
My career has always been highly focused in post production, so the question should actually be, “Why did you jump over to the agency side for a little while?” At the time, I had worked at a post house for almost 10 years, and was a production coordinator before that, so the tangent I took as a producer for agency Huge, Inc, was three-fold: I was ready for a change at that time, they have very impressive work and clients, and I wanted to experience the energy of an agency.
So it was a great move, but I quickly realized that I missed my true passion, which is being around editors, colorists, VFX artists, sound designers and music composers. I like to see the spots come together in the final stages — that’s what gives me the most inspiration. I also enjoy the process of meeting with creatives and clients — those who develop the concept, create the storyboard and want to see their vision brought to life — and then sharing with them the work of my talented colleagues, who not only accomplish that goal, but make it even better than they imagined.
Why these three companies?
Because I have been in the post business long enough to know who the best of the best is. I know that I will be proud to represent these teams, as both individual artists and as a full-service post solution. And, when I walk in those doors, I feel like I’m home.