Tag Archives: King and Country

King and Country shoots, posts Ford Transit spot for Team Detroit

To help promote the 2015 Ford Transit utility van, agency Team Detroit tapped King and Country (K&C) to produce a 30-second spot, 9 to 5’ers, which mixes 3D animation, design and live-action footage.

K&C’s concept was to illustrate how a variety of professionals can use the Transit models — from contractors to deliverymen to IT specialists, etc. The spot shows how different workers and companies can customize these vans to suit their needs. “You don’t drive to an office, your van is your office,” explains the voiceover.

“Combining live-action and CG allowed for the best coverage of the Transit, inside and out,” explains K&C partner/director Efrain Montanez. “The key to transitioning from scene to scene was keeping the tempo of the pod movements dynamic, which we achieved with a range of zooms and perspective shifts, and evenly proportioned so you seamlessly experience the singular flexibility of the model.”

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According to Paul Kirner and Dan Weber, creative directors at Team Detroit, “For us, the key was collaboration. Our commercial was intricate, fast-paced and CG-intense. We needed a partner with the design chops to create something beautiful and real, and the communication skills to make sure every detail was nailed. King and Country worked in perfect sync with us, from early concept boards all the way through final post.”

“By varying the van colors and transforming the interiors in CG, as well as the graphic aesthetics, we were able to express the immense versatility of the Transit for the various occupations featured in the spot,” says Montanez.

The 2D graphics unfold on an orange, black and white palette. These two elements were layered with the flexibility to stand alone or integrate with the 3D world. The K&C team also designed fictional business logos for the different vans.

K&C shot the spot, using a Red Epic camera over two-days at a soundstage in LA, using both greenscreen and practical sets, including one where a cross-section of a man cave was flooded with 3,000 gallons of water.

Interior and exterior van details, props, and talent were captured in-camera and augmented in CG. Lighting was used to create the realistic look of the vehicles within the varied environments. Rather than studio lighting, K&C used warm natural light, which pops from the graphic background.

Tools used by K&C included Gazelle Motion Control, Autodesk Maya 3D software and Adobe After Effects for compositing.

 

King and Country gets new MD of network, brand work

Santa Monica-based King and Country, a live-action production company with an emphasis on design and effects, has hired industry vet Lisa Miller as managing director of Networks & Brands. The appointment comes as King and Country continues to widen its footprint in the entertainment marketing business.

Prior to joining King and Country, Miller was VP of integrated marketing at LA-based entertainment creative agency mOcean, where she spent the last six years. Miller entered the media industry working in news at ABC and Fox affiliates. She spent a few years working with various production, design and editorial companies as a producer. In 2002, she joined Citizen Pictures, a Denver-based broadcast and commercial production company, as an executive producer before being promoted to senior executive producer.

She has worked on high-profile 360-degree campaigns, network rebrands, show launches and advertising for broadcast clients including ABC, CBS, Discovery Communications, Dish Network, Scripps Networks and Turner Broadcasting. She was also involved in the 10th Anniversary Campaign for Ellen and Warner Brothers Television, which won a Daytime Emmy.

“For years, I’ve been aware of King and Country’s extraordinary ability to integrate live-action with stellar design and effects,” says Miller. “The level of detail that they apply to a project from the conceptual phase through execution was a major draw for me. Beautiful imagery and sound strategy are certainly critical to a campaign’s success, but the ability to properly execute every stage of a project in a way that makes our clients feel completely supported and confident is equally important. I truly believe that King and Country strikes that balance perfectly.”

The company recently completed projects for Fox Sports, Golf Channel, History Channel, NBC and Travel Channel, to name a few.