Hooligan, a NYC-based creative post production boutique that specializes in artistic offline editing and visual effects, has hired editor Alejandro Delgado. From Spain, Delgado brings nearly two decades of experience editing film, television and commercial content for markets across Europe and the Americas. His signing marks Hooligan’s commitment to serving the needs of its agency and brand clients in both the general and US Hispanic market.
“It’s an asset to have an editor like Alejandro who can translate different cultural and lingual nuances through visual storytelling and dialogue,” remarks Hooligan president/editor Kane Platt. “He brings a rare combination of artistry, technical skill and work ethic to his craft. But most of all, everyone knows Alejandro for his big heart and unselfish attitude — traits that perfectly align with the collaborative culture we stand for at Hooligan.”
Delgado previously worked with Hooligan as a freelancer on campaigns for Apple, the NYC Langone Institute and Invokana.
Born and raised in Madrid, Delgado’s filmmaking career took off in his native city as a senior editor and visual effects director at Delirium Post, cutting campaigns for Audi, McDonald’s, Fiat and Sony, among many other prominent brands in Spain. In 2003, he started a lengthy freelance career working with top production and post facilities in Europe, as well as Blue Rock in New York City. Notable on his reel from this period is the Bronze Cannes-honored campaign for Renault and award-winning spots for McDonald’s and Mercedes.
Then came tenures at New Art Miami and 2150 Editorial, working in the Hispanic and Latin American markets on award-winning campaigns for AT&T, Wendy’s and DirecTV Latin America.
“It’s an interesting time right now as US Hispanics continue to redefine the consumer silos —and how marketing and advertising strategies react,” explains Delgado. “This has led to a greater demand for the production of bilingual content in the States, as we’re already seeing more and more campaigns shot in Spanish and English, rather than two different campaigns.”