Music shop Elias Arts, with locations in New York and Los Angeles, has made some changes to its creative team. Elias Arts vet Vincenzo LoRusso is now executive creative director/EVP. The studio has also added creative director Mike Goldstein in Los Angeles and Eric Ronick in New York.
The new additions are meant to amp up Elias’ in-house creative services, which they describe as “connecting brands with top musical talent and customized music experiences in the converging music and advertising spaces.”
Goldstein brings expertise in music and filmmaking, while Ronick’s background is a songwriter, artist and musical director.
Elias Arts’ founder/composer, Jonathan Elias, who produced such albums for such top bands as Duran Duran and Yes, has continued to do recording in addition to work in addition to working in spots. LoRusso began collaborating with Elias Arts over 12 years ago, producing, mixing and engineering album projects before shifting over to Elias Arts’ commercial work.
LoRusso will lead the LA and New York offices in this new direction, bringing his nearly 20 years of experience producing, engineering and remixing artists such as Debbi Harry, Perry Farrell, Alex Ebert of Edward Sharpe & Magnetic the Zeros as well as members of Cypress Hill and Guns & Roses, among others. Formerly, as creative director and lead composer he helped launch Massive Music’s west coast office, LoRusso most recently led the production team that developed and launched the successful Elias Music Library.
Goldstein got his start working for Rick Rubin at Shangri La Studio Malibu as an engineer and studio manager on albums for the likes of Adele, the Red Hot Chili Peppers and Kanye West. After working with CraveOnline.com to develop several original music series platforms, he collaborated with Russell Simmons’ All Def Digital channel (A.D.D.) to create the web series Odd World: MellowHigh with Odd Future. He also joined the Wu Tang Clan on their 2013 world tour throughout Europe to direct and co-produce an as-yet-untitled Wu Tang Clan documentary.
As songwriter and singer for the successful indie pop rock band Black Gold, Ronick has traveled the world touring with Panic! At the Disco, The Pixies, Ambulance LTD, Neko Case and Echo & the Bunnymen. In addition to writing and performing, Ronick’s experience in music includes working with major record label recording artists as a musical director, launching and running a boutique audio engineering shop and working as a studio manager and recording engineer.