Tag Archives: Jason Mayo

Bonfire adds Jason Mayo as managing director/partner

Jason Mayo has joined digital production company Bonfire in New York as managing director and partner. Industry veteran Mayo will be working with Bonfire’s new leadership lineup, which includes founder/Flame artist Brendan O’Neil, CD Aron Baxter, executive producer Dave Dimeola and partner Peter Corbett. Bonfire’s offerings include VFX, design, CG, animation, color, finishing and live action.

Mayo comes to Bonfire after several years building Postal, the digital arm of the production company Humble. Prior to that he spent 14 years at Click 3X, where he worked closely with Corbett as his partner. While there he also worked with Dimeola, who cut his teeth at Click as a young designer/compositor. Dimeola later went on to create The Brigade, where he developed the network and technology that now forms the remote, cloud-based backbone referred to as the Bonfire Platform.

Mayo says a number of factors convinced him that Bonfire was the right fit for him. “This really was what I’d been looking for,” he says. “The chance to be part of a creative and innovative operation like Bonfire in an ownership role gets me excited, as it allows me to make a real difference and genuinely effect change. And when you’re working closely with a tight group of people who are focused on a single vision, it’s much easier for that vision to be fully aligned. That’s harder to do in a larger company.”

O’Neil says that having Mayo join as partner/MD is a major move for the company. “Jason’s arrival is the missing link for us at Bonfire,” he says. “While each of us has specific areas to focus on, we needed someone who could both handle the day to day of running the company while keeping an eye on our brand and our mission and introducing our model to new opportunities. And that’s exactly his strong suit.”

For the most part, Mayo’s familiarity with his new partners means he’s arriving with a head start. Indeed, his connection to Dimeola, who built the Bonfire Platform — the company’s proprietary remote talent network, nicknamed the “secret sauce” — continued as Mayo tapped Dimeola’s network for overflow and outsourced work while at Postal. Their relationship, he says, was founded on trust.

“Dave came from the artist side, so I knew the work I’d be getting would be top quality and done right,” Mayo explains. “I never actually questioned how it was done, but now that he’s pulled back the curtain, I was blown away by the capabilities of the Platform and how it dramatically differentiates us.

“What separates our system is that we can go to top-level people around the world but have them working on the Bonfire Platform, which gives us total control over the process,” he continues. “They work on our cloud servers with our licenses and use our cloud rendering. The Platform lets us know everything they’re doing, so it’s much easier to track costs and make sure you’re only paying for the work you actually need. More importantly, it’s a way for us to feel connected – it’s like they’re working in a suite down the hall, except they could be anywhere in the world.”

Mayo stresses that while the cloud-based Platform is a huge advantage for Bonfire, it’s just one part of its profile. “We’re not a company riding on the backs of freelancers,” he points out. “We have great, proven talent in our core team who work directly with clients. What I’ve been telling my longtime client contacts is that Bonfire represents a huge step forward in terms of the services and level of work I can offer them.”

Corbett believes he and Mayo will continue to explore new ways of working now that he’s at Bonfire. “In the 14 years Jason and I built Click 3X, we were constantly innovating across both video and digital, integrating live action, post production, VFX and digital engagements in unique ways,” he observes. “I’m greatly looking forward to continuing on that path with him here.”

Post vet Jason Mayo named COO of Chimney North America

Chimney Group has hired industry veteran Jason Mayo as chief operating officer for North America. He will be based in the studio’s New York office. Mayo joins at a time of significant growth for Chimney Group, an independently-owned Stockholm-based creative and post company with studios in 11 cities and eight countries worldwide.

“What attracted me is Chimney being able to leverage their full power of resources around the globe. We need to make budgets and schedules work harder for our clients, and having a 24/7 production and post pipeline is a powerful package we can offer clients on a global scale,” says Mayo.

He joins from Postal TV, where he was managing director. Before that, Mayo was managing director/partner at NYC’s Click 3X. He helped grow the studio from a 20-person VFX boutique to a fully integrated digital production company with a staff of over 75 full-time designers, animators, live-action directors, producers, developers, editors, colorists and VFX artists.

The Chimney Group’s recent foray into the North American market includes the opening of studios in New York and Los Angeles and the hiring of over 35 people, including the recent addition of chief client officer Kristen Martini. Mayo will work closely with North American CEO Marcelo Gandola to bring the Swedish operational and creative model to the States, delivering brand strategy as well as full-service production and post capabilities to multiple verticals.

“The work we are doing for our clients is increasingly global and full-service in nature,” says Gandola. “Jason has a great track record building companies and is an ideal operational leader for us to build a team to serve Chimney’s global clientele in the US market.”

Behind the Title: Postal director of operations Jason Mayo

NAME: Jason Mayo

COMPANY: Postal

CAN YOU DESCRIBE YOUR COMPANY?
Postal is a VFX and animation studio made up of artists and producers that like to make cool shit. We experiment and push the envelope, but we’re also adults, so we get it done on time and on budget. Oh and we’re not assholes. That would be a cool t-shirt. “Postal: We’re not assholes.”

Postal is a creative studio that believes everything starts with great design. That’s our DNA. We believe that it’s always about the talent and not the tools. Whether it’s motion graphics, animation, visual effects, or even editorial, our desire to create transcends all mediums.

Postal’s live-action parent company, Humble is a NY- and LA-based home for makers —directors, writers, creatives, artists and designers — to create culture-defining content.

Coke Freestyle

WHAT’S YOUR JOB TITLE?
Director of Operations

WHAT DOES THAT ENTAIL?
I spend a lot of my time on biz dev, recruiting interesting talent and developing strategic partnerships that lead to new pipelines of business.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Probably picking up garbage. Creatives are pretty messy. They leave their stuff all over the place. The truth of the matter is, it’s a small company so no matter what your title is, you’re always on the front lines. That’s what makes my days interesting.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Definitely competing for projects we’re passionate about. I love the thrill of the chase. Also I love trying to keep our artists and producers inspired. Not every project needs to win awards but it’s important to me that my team finds the work interesting and challenging to tackle.

WHAT’S YOUR LEAST FAVORITE?
Probably the picking up the garbage part. I’ve ruined a lot of shirts. I also hate seeing content on TV or on the web that could have been produced by us. Especially if it turned out killer.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
I have two daughters and a puppy so by 8am I’m basically a broken man. But as soon as I hit the office with my iced coffee in hand, I’m on fire. I love the start of the workday. Endless possibilities abound.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Probably a cool middle school English teacher. The kids would call me Jay and talk to me about their problems. Honestly though, when I’m done working I’ll probably just disappear into the woods or something and chase possums with a BB gun.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
It was an accident. I wanted to be an actor. My mom’s best friend’s, ex-husband owned a small post house and he hired me as a receptionist. I was probably the greatest receptionist of all time. I thought being in “entertainment” would get me to Hollywood through the back door. I still have about 500 headshots that I never got to use.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We’ve had such a crazy year. We’ve done projects for Pepsi, Coke, Panera, Morgan Stanley, TED, Canon, Billboard and Nike.

TED Zipline

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I really love the TED stuff we do. They are a dream client. They come to us with a challenge and they allow us to go away, come up with some really imaginative stuff and then present them with a solution. As long as it’s on brief, it can be any style or any execution we think is right. We love that type of open collaboration with our clients.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
If we’re talking about apps, as well as hardware, then that’s easy. Sonos because it’s all about the music, Netflix because… zombies, and ride sharing apps because cabs are dirty and they make me nauseous.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
In general, I’m pretty active on social media and we actually just launched Facebook and Instagram pages for Postal. In a parallel universe I’m a dad blogger so I’ve always been big on community via social media. Facebook, Instagram and Twitter are the standards for me, but I’ve been Snapchatting with my daughter for years. I do have a Pinterest page somewhere, but it’s devoted solely to Ryan Gosling.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I’m a heavy metal guy so pretty much anything heavy. I do also love me some Jackson Browne and some Dawes. Oh, and the Pretty in Pink soundtrack, of course.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I try not to let it get to me. It’s way tougher raising two daughters and two dogs. The rest is a cakewalk. I do binge eat from time to time and love to watch horror movies on the train. Always a good way for me to decompress.