Jason Mayo has joined digital production company Bonfire in New York as managing director and partner. Industry veteran Mayo will be working with Bonfire’s new leadership lineup, which includes founder/Flame artist Brendan O’Neil, CD Aron Baxter, executive producer Dave Dimeola and partner Peter Corbett. Bonfire’s offerings include VFX, design, CG, animation, color, finishing and live action.
Mayo comes to Bonfire after several years building Postal, the digital arm of the production company Humble. Prior to that he spent 14 years at Click 3X, where he worked closely with Corbett as his partner. While there he also worked with Dimeola, who cut his teeth at Click as a young designer/compositor. Dimeola later went on to create The Brigade, where he developed the network and technology that now forms the remote, cloud-based backbone referred to as the Bonfire Platform.
Mayo says a number of factors convinced him that Bonfire was the right fit for him. “This really was what I’d been looking for,” he says. “The chance to be part of a creative and innovative operation like Bonfire in an ownership role gets me excited, as it allows me to make a real difference and genuinely effect change. And when you’re working closely with a tight group of people who are focused on a single vision, it’s much easier for that vision to be fully aligned. That’s harder to do in a larger company.”
O’Neil says that having Mayo join as partner/MD is a major move for the company. “Jason’s arrival is the missing link for us at Bonfire,” he says. “While each of us has specific areas to focus on, we needed someone who could both handle the day to day of running the company while keeping an eye on our brand and our mission and introducing our model to new opportunities. And that’s exactly his strong suit.”
For the most part, Mayo’s familiarity with his new partners means he’s arriving with a head start. Indeed, his connection to Dimeola, who built the Bonfire Platform — the company’s proprietary remote talent network, nicknamed the “secret sauce” — continued as Mayo tapped Dimeola’s network for overflow and outsourced work while at Postal. Their relationship, he says, was founded on trust.
“Dave came from the artist side, so I knew the work I’d be getting would be top quality and done right,” Mayo explains. “I never actually questioned how it was done, but now that he’s pulled back the curtain, I was blown away by the capabilities of the Platform and how it dramatically differentiates us.
“What separates our system is that we can go to top-level people around the world but have them working on the Bonfire Platform, which gives us total control over the process,” he continues. “They work on our cloud servers with our licenses and use our cloud rendering. The Platform lets us know everything they’re doing, so it’s much easier to track costs and make sure you’re only paying for the work you actually need. More importantly, it’s a way for us to feel connected – it’s like they’re working in a suite down the hall, except they could be anywhere in the world.”
Mayo stresses that while the cloud-based Platform is a huge advantage for Bonfire, it’s just one part of its profile. “We’re not a company riding on the backs of freelancers,” he points out. “We have great, proven talent in our core team who work directly with clients. What I’ve been telling my longtime client contacts is that Bonfire represents a huge step forward in terms of the services and level of work I can offer them.”
Corbett believes he and Mayo will continue to explore new ways of working now that he’s at Bonfire. “In the 14 years Jason and I built Click 3X, we were constantly innovating across both video and digital, integrating live action, post production, VFX and digital engagements in unique ways,” he observes. “I’m greatly looking forward to continuing on that path with him here.”