Tag Archives: Jason Lee

Work boots get CG reboot thanks to Sullivan Branding

By Claudia Kienzle

With its Rocky Elements work boots about to hit the market, Ohio-based Rocky Outdoor Gear wanted a very visually dynamic product video to demonstrate the many intricacies and features of their new boot collection.

The key distinction is that the Rocky Elements product line is comprised of four trade-specific work boots designed for the unique rigors of working with wood, block, steel or dirt.

Rocky’s goal was to produce a cost-effective cinematic sales video that would dramatically convey how the design and craftsmanship of the four different boot styles benefit workers in those occupational environments.

Looking for ideas, they approached Sullivan Branding — a full-service advertising, marketing Continue reading