Animation and design house Laundry has a new managing director in James Sweigert, who brings extensive experience in marketing, brand strategy, design and TV and film production to the studio, which recently moved into a new creative space in the Arts District in downtown Los Angeles.
Working closely with Richardson and ECD/partner Anthony Liu, Sweigert will oversee all creative and production management and operations for the studio, which encompasses animation, design, VFX and live-action production. He is also tasked with nurturing existing client relationships and cultivating new opportunities with brands, services and technology partners.
Sweigert arrives at Laundry following a tenure as executive producer of TV and Streaming at mOcean. Other previous positions include EP/partner at Nathaniel James, head of production at Brand New School and assistant EP at Fuel/Razorfish. He’s produced notable projects, including the main titles for the Emmy Award-winning documentary Hawaiian: The Legend of Eddie Aikau, which was featured on ESPN Films’ 30 for 30; IDs for the NFL Network’s broadcast of Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens, as well as work for HBO’s Game of Thrones and Sport in America.
Also a filmmaker, Sweigert has just completed producing and directing a documentary titled N-Men: The Untold Story. The film takes a look at the Northern California skateboarding scene from 1975 through today, featuring interviews with Tony Hawk, Tony Alva and the N-Men who inspired them. The film is scheduled for release in 2018 with Laundry playing an instrumental role in the post production.
“I’ve known James since arriving in Los Angeles 18 years ago, and the moons have finally aligned for us to work together,” says PJ Richardson, executive creative director and partner of Laundry. “What I’m most excited about is his fresh enthusiasm for design-driven animation and production, but also his understanding of how it is all evolving. Like us, he understands creativity comes down to having fun, so it’s a perfect fit.”
“Laundry has a sophisticated creative infrastructure, which I’m excited about bringing to new heights,” says Sweigert. “We can achieve great things with our clients by tapping deeper into the existing strengths of this company across the board, and implementing systems that allow us to become more of a strategic partner early on. I’m also keen on what the future holds for Laundry with respect to VR/AR, 360 and experiential work, as well as expanding our live-action bandwidth.”