This creative knew as early as middle school that he wanted to tell stories. Now he gets to immerse people in those stories.
NAME: Robert Watts
CAN YOU DESCRIBE YOUR COMPANY?
We’re an immersive media production company. We craft projects end-to-end in the VR360, VR180 and interactive content space, which starts from bespoke creative development all the way through post and distribution. We produce both commercial work and our own original IP — our first of which is called Speak of the Devil VR, which is an interactive, live-action horror experience where you’re a main character in your own horror movie.
WHAT’S YOUR JOB TITLE?
Managing Partner and Executive Producer
WHAT DOES THAT ENTAIL?
A ton. As a startup, we wear many hats. I oversee all production elements, acting as producer. I run operations, business development and the financials for the company. Then Matt Celia, my business partner and creative director, collaborates on the overall creative for each project to ensure the quality of the experience, as well as making sure it works natively (i.e.: is the best in) the immersive medium.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I’m very hands-on on set, almost to a fault. So I’ve ended up with some weird (fake) credits, such as fog team, stand-in, underwater videographer, sometimes even assistant director. I do whatever it takes to get the job done — that’s a producer’s job.
WHAT TOOLS DO YOU USE?
Excluding all the VR headsets and tech, on the producing side Google Drive and Dropbox are a producer’s lifeblood, as well as Showbiz Budgeting from Media Services.
WHAT’S YOUR FAVORITE PART OF THE JOB?
I love being on set watching the days and weeks of pre-production and development coalesce. There’s an energy on set that’s both fun and professional, and that truly shows the crew’s dedication and focus to get the job done. As the exec producer, it’s nice being able to strike a balance between being on set and being in the office.
WHAT’S YOUR LEAST FAVORITE?
Tech hurdles. They always seem to pop up. We’re a production company working on the edge of the latest technology, so something always breaks, and there’s not always a YouTube tutorial on how to fix it. It can really set back one’s day.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
We do “Light Sail Sandwich Club” at lunch and cater a smorgasbord of sandwich fixings and crafty services for our teams, contractors and interns. It’s great to take a break from the day and sit down and connect with our colleagues in a personal way. It’s relaxed and fun, and I really enjoy it.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I love what I do, but I also like giving back. I think I’d be using my project management skills in a way that would be a force for good, perhaps at an NGO or entity working on tackling climate change.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Middle school. My family watched a lot of television and films. I wanted to be an archaeologist after watching Indiana Jones, a paleontologist after Jurassic Park, a submarine commander after Crimson Tide and I fancied being a doctor after watching ER. I got into theater and video productions in high school, and I realized I could be in entertainment and make all those stories I loved as a kid.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
At the tail end of 2018, we produced 10 360-degree episodes for Refinery29 (Sweet Digs 360), 10 VR180 episodes (Get Glam, Hauliday) and VR180 spots for Bon Appetit and Glamour. We also wrapped on a music video that’s releasing this year.
On top of it all, we’ve been hard at work developing our next original, which we will reveal more details about soon. We’ve been busy! I’m extremely thankful for the wonderful teams that helped us make it all happen.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I am very proud of the diversity project we did with Google, Google: Immerse, as well as our first original, Speak of the Devil. But I think our first original series Now Your Turn is the one I’m going to pick. It’s a five-episode VR180 series that features Geek & Sundry talent showcasing some amazing board games. It’s silly and fun, and we put in a number of easter eggs that make it even better when you’re watching in a headset. I’m proud of it because it’s an example of where the VR medium is going — series that folks tune into week to week.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My Mac for work and music — I’m constantly listening to music while I work. My Xbox One is where I watch all my content and, lastly, my VIVE set up at home. I like to check out all the latest in VR, from experiences to gaming, and I even work out with it playing BoxVR or Beat Saber.
WHAT KIND OF MUSIC DO YOU LISTEN TO AT WORK?
My taste spans from classic rock to techno/EDM to Spanish guitar.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I try to have a work-life balance. I don’t set my email notifications to “push.” Instead, I make the choice of when I check my emails. I do it frequently enough I don’t ever feel I’m out of the loop, but that small choice helps me feel in control of all the hundreds of things that happen on a day-to-day basis.
I make time every night and on the weekends to spend time with my lovely wife, Jessica. When we’re not watching stuff, we’re seeing friends and playing board games — we’re big nerds. It’s important to have fun!