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Framestore bolsters Integrated Advertising department

Framestore in London has beefed up its advertising production team with three new arrivals — senior producer Anna MacDonald, senior VFX producer Alex Fitzgerald and design producer Niamh O’Donohoe have all joined the London Integrated Advertising department, while Heather Kinal has been promoted to deputy head of production

Previously at The Mill in New York, Fitzgerald (pictured, above) has worked with directors such as Rupert Sanders, Ivan Zacharias and Jake Scott. He also has experience of long-form VFX, having worked on Les Miserables, Snow White and the Huntsman and Doctor Who. He will have a special focus on VFX-heavy commercial projects.

MacDonald (pictured, above) brings more than 10 years of experience to the department, having worked her way up to head of production at Golden Square. She has worked with brands including Sky, Aston Martin and the BBC, as well as the commercials for YouTube stars the Slow Mo Guys.


Niamh O’Donohoe

O’Donohoe began her career working on live television broadcasts in her native Ireland before moving to London to work in the more creative world of VFX. After starting in scheduling she became a producer at the Mill, where she spent four years. She will play an important role in overseeing the design team’s work and winning new projects.

Heather Kinal

Heather Kinal

Kinal has been at Framestore for more than a decade, working on projects for global brands, such as Volkswagen, Virgin and Unilever. She recently branched out into new areas of the business, producing Fiat’s The Power of X VR experience. As well as continuing to produce, she will take a key role in the running of the department.