Tag Archives: immersive entertainment

Kevin Lau heads up advertising, immersive at Digital Domain

Visual effects studio Digital Domain has brought on Kevin Lau as executive creative director of advertising, games and new media. In this newly created position, Lau will oversee all short-form projects and act as a creative partner for agencies and brands.

Lau brings over 18 years of ad-based visual effects and commercial production experience, working on campaigns for brands such as Target, Visa and Sprint.

Most recently, he was the executive creative director and founding partner at Timber, an LA-based studio focused on ads (GMC, Winter Olympics) and music videos (Kendrick Lamar’s Humble). Prior to that, he held creative director positions at Mirada, Brand New School and Superfad. Throughout his career, his work has been honored with multiple awards including Clios, AICP Awards, MTV VMAs and a Cannes Gold Lion for Sprint’s “Now Network” campaign via Goodby.

Lau, who joins Digital Domain EPs Nicole Fina and John Canning as they continue to build the studio’s short-form business, will help unify the vision for the advertising, games and new media/experiential groups, promoting a consistent voice across campaigns.

Lau joins the team as the new media group prepares to unveil its biggest project to date: Time’s The March, a virtual reality recreation of the 1963 March on Washington for Jobs and Freedom. Digital Domain’s experience with digital humans will play a major role in the future of both groups as they continue to build on the photoreal cinematics and in-game characters previously created for Activision, Electronic Arts and Ubisoft.

ILMxLAB formed, focusing on immersive entertainment

Industrial Light & Magic (ILM) and parent company Lucasfilm have formed the ILM Experience Lab (ILMxLAB), a new division that will combine the expertise of Lucasfilm, ILM and Skywalker Sound to create immersive entertainment experiences.

For several years, the company has been investing in realtime graphics — building a foundation that allows ILMxLAB to deliver interactive imagery at high-quality levels. ILMxLAB will develop virtual reality, augmented reality, realtime cinema, theme park entertainment and narrative-based experiences for future platforms.

Lucasfilm EVP and ILM president Lynwen Brennan states, “The combination of ILM, Skywalker Sound and Lucasfilm’s story group is unique and that creative collaboration will lead to captivating immersive experiences in the Star Wars universe and beyond. ILMxLAB brings an incredible group of creatives and technologists together to push the boundaries and explore new ways to tell stories. We have a long history of collaborating with the most visionary filmmakers and storytellers and we look forward to continuing these partnerships in this exciting space.”

VP of new media for Lucasfilm Rob Bredow adds, “The pioneering spirit that inspired storytellers and technical artists to improvise, innovate and help imagine a galaxy far, far away is in the DNA of ILMxLAB. We see xLAB as a laboratory for immersive entertainment. It’s amazing to be working in a new medium where we get to help invent how stories are told and experienced, connecting artists with their audiences like never before.”

John Gaeta

“Cinema is a master storyteller’s art form,” says  ILMxLABcreative director John Gaeta. “Until recently, a “‘fourth wall’ has contained this form. Soon, however, we will break through this 4th wall and cinema will become a portal leading to new and immersive platforms for expression. ILMxLAB is a platform for this expansion. We want you to step inside our stories.”