Tag Archives: immersive entertainment

ILMxLAB formed, focusing on immersive entertainment

Industrial Light & Magic (ILM) and parent company Lucasfilm have formed the ILM Experience Lab (ILMxLAB), a new division that will combine the expertise of Lucasfilm, ILM and Skywalker Sound to create immersive entertainment experiences.

For several years, the company has been investing in realtime graphics — building a foundation that allows ILMxLAB to deliver interactive imagery at high-quality levels. ILMxLAB will develop virtual reality, augmented reality, realtime cinema, theme park entertainment and narrative-based experiences for future platforms.

Lucasfilm EVP and ILM president Lynwen Brennan states, “The combination of ILM, Skywalker Sound and Lucasfilm’s story group is unique and that creative collaboration will lead to captivating immersive experiences in the Star Wars universe and beyond. ILMxLAB brings an incredible group of creatives and technologists together to push the boundaries and explore new ways to tell stories. We have a long history of collaborating with the most visionary filmmakers and storytellers and we look forward to continuing these partnerships in this exciting space.”

VP of new media for Lucasfilm Rob Bredow adds, “The pioneering spirit that inspired storytellers and technical artists to improvise, innovate and help imagine a galaxy far, far away is in the DNA of ILMxLAB. We see xLAB as a laboratory for immersive entertainment. It’s amazing to be working in a new medium where we get to help invent how stories are told and experienced, connecting artists with their audiences like never before.”

John Gaeta

“Cinema is a master storyteller’s art form,” says  ILMxLABcreative director John Gaeta. “Until recently, a “‘fourth wall’ has contained this form. Soon, however, we will break through this 4th wall and cinema will become a portal leading to new and immersive platforms for expression. ILMxLAB is a platform for this expansion. We want you to step inside our stories.”