Tag Archives: IBM

Creative storage — not just the 0s and 1s

By Marty Shindler

Rapid major technology and business changes are taking place in and around the entire entertainment industry. It is a time of upheaval and disruption impacting organizations of all sizes and in virtually every market segment, from previs to the many post production market segments and on to multiple distribution windows on myriad devices.

Anywhere, anytime on a device of one’s choosing is a great phrase, but it is dependent upon the effective implementation of cloud storage and content delivery systems. And it is not all about the technology, as effective and well-thought-out strategies and tactics are needed, as well as the right team to navigate the changes.

Continue reading

IBM to acquire Aspera

Armonk, NY – IBM has entered into a definitive agreement to acquire Emeryville, CA-based Aspera, Inc. Aspera’s technology helps companies securely speed the movement of massive data files around the world. Financial terms of the deal were not disclosed.

The acquisition of Aspera (http://asperasoft.com) is subject to customary closing conditions and is expected to close in the first quarter 2014.

Licensed to clients and partners either in the cloud or on premise, Aspera’s high-speed transfer technology reduces transmission times for large files or data sets by up to 99.9 percent – potentially cutting a 26 hour transfer of a 24 gigabyte file, sent halfway around the world, down to just 30 seconds. Aspera’s patented fasp technology overcomes inherent bottlenecks in broadband wide area networks that slow the transfer of extremely large files, such as high-definition video or scientific research files, over distance.

Aspera advances the transfer of large files where traditional network protocols limit speed and reliability. Typical data transfers over TCP/IP are hampered by network delays or packet loss, even over the fastest broadband networks. Aspera’s fasp protocol delivers the industry’s fastest transmission speeds over any network link regardless of file size, transfer distance or network conditions. Aspera ensures secure encryption of the files in transit or at rest.

“Our experience working with thousands of clients on big data projects tells us that companies can better compete and win when they can quickly extract value from massive volumes of data,” said John Mesberg, VP, B2B and Commerce Solutions, IBM (http://www.ibm.com). “With this acquisition, IBM addresses a key challenge for globally integrated enterprises by allowing them to move large data files much faster to the individuals who need them, wherever in the world they may be.”

Said Michelle Munson, president and co-founder, Aspera. “By tapping into IBM’s innovative capabilities and global resources, we will solve ever expanding data movement challenges for our customers now and in the future.”

By combining Aspera with the power of cloud computing, customers have a practical way to transport big data files to and from the cloud. Aspera makes cloud computing even faster, more predictable and more cost effective for big data transfers such as enterprise storage backup, sharing virtual images or bursting to the cloud for increased computing capacity. Its fasp technology is licensed to many leading cloud computing services and will be integrated with IBM’s recently acquired SoftLayer cloud infrastructure later next year.

This acquisition builds on IBM’s Smarter Commerce initiative by allowing businesses to accelerate their digital supply chains between partners and suppliers. This also extends IBM’s market-leading capabilities in Managed File Transfer with a complementary set of capabilities to help enterprises further gain control and oversight of their data transfers.

Video Collaboration: New Ideas Seminars to launch in New York, LA in December

Axle Video, Adobe and IBM are teaming up to present free seminars highlighting new trends in the media business. One takes place on December 10 in New York City, at 353 West 46th Street. The other on December 12 in LA at Raleigh Studios in Hollywood. They will start at 10am.

Video Collaboration: New Ideas will highlight a wave of technology making it possible for creative teams to be far more productive, both internally and with their clients, than has previously been possible. The focus will be on real-world applications, and Axle, which makes media management software, and its partners will be providing the opportunity for attendees to spend hands-on time with their technologies at the events, as well as ask in depth questions from the companies’ product experts.

Chris Dee, an industry consultant with management experience at major broadcasters including HBO, NBC and Disney, is the leadoff speaker at both events, said “I’m delighted to be part of this initiative to bring cutting-edge information and perspectives to media professionals in the country’s two biggest markets.  It’s exciting to be part of the project and we’re looking forward to great attendance and participation by some industry leaders.”

Here is the schedule:

10am: Big Picture Overview – What’s happening across the broadcast and postproduction industries today.  Chris Dee, principal at DeeTour Consulting and a pioneer of digital workflows at HBO, NBC, Discovery Channel, and Disney.

10:30am: Distributed Editing – It’s been talked about as a possibility for years, but now it’s real.  Dennis Radeke will review and discuss how Adobe’s Anywhere technology lets you edit with familiar tools on lightweight workstations, far from where your high res media are stored.

11am: Easy Media Management – This used to be a contradiction in terms; we’ll explain how you can simply, affordably add media management to current workflows and shared storage.  Axle Video’s Sam Bogoch will show you how to stop hunting around and start being productive!

11:30am: Truly Scalable Archiving – Archiving once involved complex user interfaces and custom setups; worst of all, vendors’ unique storage formats meant you couldn’t even exchange data.  IBM’s Dave Taylor shows us how LTFS LE is making scalable, searchable, exchangeable archives a reality.

12pm: Q&A and Demos – Stay with us for an open-ended discussion in the main room, and technology demos in the foyer.  We’ll make sure there’s plenty off opportunity for hands-on interaction.

Registration for the events here: www.tinyurl.com/newideasny and www.tinyurl.com/newideashollywood.