Tag Archives: Hollywood Post Production Alliance

HPA Tech Retreat 2019 opens call for proposals

The Hollywood Professional Association has issued the call for proposals for the 2019 HPA Tech Retreat, the annual gathering of professionals from around the world who work at the intersection of technology and content creation. The main conference is determined by the proposals submitted during this process.

The HPA Tech Retreat is comprised of Tech Retreat Extra (TR-X), the Supersession, breakfast roundtables, an Innovation Zone and the main conference.  Also open now are submissions for the breakfast roundtables.

Now in its 24th year, the HPA Tech Retreat will take place February 11-15, 2019 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California, near Palm Springs.

The main program presentations are set for Wednesday, February 13 through Friday, February 15. These presentations are strictly reserved for marketing-free content.  Mark Schubin, who has programmed the Tech Retreat since its inception, notes that main program sessions can include a wide range of content. “We are looking for the most interesting, thought provoking, challenging and important ideas, diving into almost anything that is related to moving images and associated sounds. That includes, but is not limited to: alternative content for cinema, AR, broadcast in the age of broadband, content protection, dynamic range, enhanced cinema, frame rate, global mastering, higher immersion, international law, joke generation, kernel control, loss recovery, media management, night vision, optical advances, plug-‘n’-play, queasiness in VR, robo-post, surround imagery, Terabyte thumb drives, UHD II, verification, wilderness production, x-band Internet access, yield strength of lighting trusses and zoological holography.”

It is a far-ranging and creative call to the most innovative thinkers exploring the most interesting ideas and work. He concludes with his annual salvo, “Anything from scene to seen and gear to ear is fair game. So are haptic/tactile, olfactory and gustatory applications.”

Proposals, which are informal in nature and can be as short as a few sentences in length, must be submitted by the would-be presenter. Submitters will be contacted if the topic is of interest. Presentations in the main program are typically 30 minutes long, including set-up and Q&A. The deadline to submit main program proposals is end of day, Friday, October 26, 2018. Submissions should be sent to tvmark@earthlink.net.

Breakfast roundtables take place Wednesday to Friday, beginning at 7:30am. Unlike the main program, moderator-led breakfast roundtables can include marketing information. Schubin comments, “Table moderators are free to teach, preach, inquire, ask, call-to-task, sell or do anything else that keeps conversation flowing for an hour.”

There is no vetting process for breakfast roundtables. All breakfast roundtable moderators must be registered for the retreat, and there is no retreat registration discount conveyed by moderating a breakfast roundtable. Proposals for breakfast roundtables must be submitted by their proposed moderators, and once the maximum number of tables is reached (32 per day) no more can be accepted.

Further details for the 2019 HPA Tech Retreat will be announced in the coming weeks, including TR-X focus, supersession topics and Innovation Zone details, as well as seminars and meetings held in advance of the Tech Retreat.

Talking future workflows and future archives

By Tom Coughlin

This year’s HPA Tech Retreat, which took place in February in Indian Wells, California, had some interesting presentations and displays, pointing the way to the future of media and entertainment. But before I dig into some general observations and an update on the future workflows and archive solutions that were on display, I will share this: You likely have already heard that the HPA is now part of SMPTE, but the more recent bit of news is the organization is changing its name from the Hollywood Post Alliance to the Hollywood Professional Alliance. Ok, now let’s get to the tech talk…

In the CES Review at the HPA Retreat, Peter Putnum pointed out that there weren’t as many TVs on display as Continue reading

HPA Tech Retreat unveils updated sessions schedule

The Hollywood Post Alliance (HPA) has announced the final schedule for the 2015 HPA Tech Retreat, which is happening February 9-13 in Indian Wells, California. It’s the yearly gathering in the desert of where post pros and engineers talk technology and business strategy.

“As we enter our 21st year, the Tech Retreat continues to be one of those events you can’t afford to miss. The mix of topics, technology and top industry minds makes this event a yearly check-in with industry gurus and deep thinkers that seem to gather at the HPA every year in the desert,” says HPA president Leon Silverman. “Making the pilgrimage to the HPA Tech Retreat seems to provide so many of us with a check on the pulse of the entire industry.”

Here is a look as some of the speakers and sessions, but for a complete 2015 HPA Tech Retreat schedule click here. There are over 45 sessions presented during the course of the Retreat.

Highlights include:
•    The HPA Supersession – A full day of sessions focused on a shifting industry. Just when we thought we had mastered the transition to the “digital age,” we’re seeing new and fundamental shifts.
•    Keynote – Not Your Father’s Post
•    Cyber and Content Security: Time for a Strategy Change
•    Sensory Stimulation
•    Next-Generation of Cinema: New Technologies and Techniques: What they Mean for Filmmakers
•    Understanding the New Acquisition
•    From Snowflakes to Standards: Maintaining Creative Intent in Evolutionary Times
•    Drones for Dummies
•    The Annual Broadcasters Update
•    Personalized and Immersive Sound
•    DDP and IMF
•    The Cloud Demystified
•    Utilizing Fingerprinting Technology for Shot Matching
•    Enhancing the Creative Palette
•    Automatic Content Recognition

Among nearly 100 speakers, the lineup includes:
•    Wendy Aylsworth, Warner Bros.
•    Bill Bennett, ASC
•    Stephen Beres, HBO
•    Sara-Duran Singer, Netflix
•    John Fithian, National Association of Theater Owners
•    Barbara Lange, SMPTE
•    Carolina Lavatelli, Internet of Trust
•    Pete Ludé, Real D
•    Theresa Miller, Lionsgate
•    Loren Nielsen, Entertainment Technology Consultants
•    Daryn Okada, ASC
•    Vikram Phatak, NSS Labs
•    Bob Seidel, CBS
•    Skip Pizzi, NAB
•    Andy Shenkler, Sony DADC New Media Solutions
•    Leon Silverman, HPA
•    Masayuki Sugawara, NHK
•    Larry Thorpe, Canon
•    Mario Vecchi, PBS
•    Erik Weaver, Entertainment Technology Center at USC

In addition to the sessions there is a demo room where attendees could check out the latest gear. Plus the daily breakfast roundtables are popular as well. Check out this one from last year being run by Steven Poster, ASC.

Registration for the HPA Tech Retreat is strongly recommended. The Tech Retreat is a limited attendance event and seating is approaching capacity and expected to sell out. It is still possible to register, but pre-conference registration closes Monday, February 2, 2014, after which time only onsite registrations will be accepted, and those registrations are space-permitting. Full-conference as well as one-day registrations are available. Registration includes conference sessions, breakfast roundtables, lunch, demo room and social events.

Where warmth, technology meet: HPA offers up Tech Retreat schedule

The yearly pilgrimage to the desert for engineers and post pros, the HPA Tech Retreat, is taking place in Indian Wells, California, from February 9-13.

There will be sessions on technology and trends, a small exhibit floor, breakfast roundtables where small groups get to focus on a particular topic or tech, and mingling… lots of mingling. And for those of you coming from colder climates, there will be sunshine and warmth. Not a frozen pile of snow in sight.

Here are some highlights of the Retreat, but click here for a full schedule:

Monday, February 9
Preregistration. Physics, Optics, and Electronics of Image Sensors is a pre-retreat course offered by Charles Poynton.

Tuesday, February 10
The day-long HPA Supersession kicks off the Tech Retreat with Shift Happens: Not Your Father’s Post, led by Leon Silverman with Michael Cioni. Even as some stability returns, fundamental changes continue in the creation, finishing and distribution of content. The Supersession takes a thoughtful look at these changes and ultimately offers insight about how to be prepared for them.

After the Supersession, the Demo Room opens its doors with a cocktail reception.

Wednesday, February 11
The highly anticipated annual Broadcasters Panel returns, as well as sessions including a CES Review; A Year in Review from Mark Schubin, From Smartphones to Cinema; Extended Color Gamuts; Contemplating the Expanding Canvas with Bill Bennett, ASC alongside other leading cinematographers; the Future of Cinema and many others.

Thursday, February 12
Sessions focused on topics as diverse as Maintaining Creative Intent; The Cloud Demystified; Role of Nonlinear Coding of the Television Image from NHK Science and Technology Research Laboratories; IP or not IP; and Drones for Dummies are among the many offerings in a day filled with panels and presentations.

Friday, February 13
As the week draws to a close, compelling presentations continue with Lightfield Capture and Post Update with Siegfried Foessel; Enhancing the Creative Palette While Preserving Intent from Camera to Consumer; the SMPTE Update; and more. The day closes up with a post-HPA Tech Retreat session, How The Great Depression Led to Cloud Computing.

“The Tech Retreat is not just a conference where the latest, greatest, most important and interesting technology and topics are displayed, presented, discussed, debated and sometimes even refuted — it is the closest thing to adult geek summer camp (held in the Palm Springs winter) that one can imagine,” says Leon Silverman, president of the HPA. “Come for the topics, stay for the people who can change your life. For the past 21 years, the Tech Retreat has truly been a place to meet the movers and the shakers right before they make their moves.”