San Mateo, California — GoPro has been recognized by the National Academy of Television Arts and Sciences with a 2013 Technology and Engineering Emmy Award in the category of Inexpensive Small Rugged HD Camcorders.
GoPro (www.GoPro.com) was chosen for its Hero3 camera technology, which has enabled television production professionals to capture images that were difficult, if not impossible, to get previously.
GoPro founder and CEO, Nicholas Woodman, accepted the Emmy on behalf of the company at a ceremony held in Las Vegas on January 9. At the awards, Woodman stated, “An idea is just an idea unless you have an incredibly talented team of engineers who can make it a reality.”
Speaking to the adoption of GoPro in television and filmmaking, Woodman’s acceptance speech reflected upon early signs that GoPro was going to make an impact. “In 2009, when GoPro was still a standard definition camera company, we were surprised to learn that the best selling retailer in the country was a Los Angeles Pep Boys store. When we reached out, we discovered that the store was located just down the street from Universal Studios, and that the production guys were coming in and buying GoPro cameras by the dozens to use as crash cams and to capture perspectives that were never before possible.”
Woodman added, “We then knew that once we launched our HD camera later that year the television industry was going to lose its mind.”