Tag Archives: Hecho Studios

Adam Milano joins Hecho Studios from Live Nation

Hecho Studios in LA has named Adam Milano as head of development, a new title at the company. He makes the move from Live Nation where he served as SVP of production. Milano will report directly to Hecho Studios’ president, Briony McCarthy.

In addition to creating and producing content, Hecho has 11 editorial bays, two audio suites, full finishing capabilities with color and picture, and an animation and motion graphics team.

During his time at Live Nation, Milano produced the GLAAD-awarded and Emmy-nominated Believer documentary with Imagine Dragons’ frontman Dan Reynolds. He also worked across Live Nation’s slate of music-driven projects, including The Afterparty, a hip-hop comedy directed by Ian Edelman, which premiered on Netflix in 2018, and Gaga: Five Foot Two.

Milano’s previous posts include SVP of gilm at Simon Cowell’s SYCO Entertainment, where he helped Cowell launch the US division and SYCO’s scripted film/television division. While there, he produced the One Direction movie, This is Us. Milano began his career at Sony Pictures Entertainment, working from 2002-2012 as VP of production.

“Adam is both radically in tune with culture and a consummate experienced creator and producer,” says McCarthy. “As our first head of development, he’ll focus on developing our upcoming slate of reality, pop culture and music content and support our newly formed branded content division.”

Milano will lead the charge in diversifying Hecho’s originals entertainment and branded content productions into more scripted, reality and music-based programming in the context of current culture.

Tom Dunlap, Gui Borchert lead Hecho Studios, formerly Hecho En 72

Hecho En 72 has expanded its North American operations to allow for continued growth in both Los Angeles and New York. It will now be known as Hecho Studios under the MDC Partners network of companies. Hecho, is a content development and production company that originally was grown as part of 72andSunny, but is now a separate entity. While they still work closely, and share the same space in New York and LA, they operate independently.

As part of this growth, Tom Dunlap, who was previously chief production officer at 72andSunny, has assumed the position of managing director of the company. He will be responsible for driving all aspects of growth, operations and production.

Hecho Studios will be led creatively by executive creative director, Gui Borchert, who most recently served as group creative director at 72andSunny for the last four years, working on projects for Starbucks, Sonos and the LA Olympic bid.

“In a time where marketing takes any form, how brands make content is just as important as what they make,” says Dunlap. “We have built and are growing Hecho Studios to help brands amplify creative opportunities and modernize production and content creation to maximize quality, efficiency and impact,” says Borchert.

Hecho’s past work includes the production of Sugar Coated, a short documentary featured in 18 film festivals in partnership with 72U, two Emmy nominations for their work on Google — Year in Search, editorial, print and product design for the award-winning LA Original campaign, and the recent short parody film featuring Will Ferrell and Joel McHale for The Hammer Museum at UCLA’s latest exhibition, Stories of Almost Everyone.

Hecho’s production offerings includes building models based on the client’s creative needs. This can range anywhere from a small table-top product shoot to a large scale narrative film and include live-action, photography, stop-motion, time-lapse, narrative, documentary and both short and long form.

Hecho offers full service audio post, specializing in commercial and branded content for broadcast TV, cinema, digital and radio. Their studios are equipped with two Avid S6 mixing consoles and JBL-M2 surround stage (7.1, 5.1) and spatial audio (VR) capabilities. Services include sound design, mixing, field recording, Foley, voice-over/ADR recording, Source-Connect/ISDN and music editorial and licensing.

Hecho’s post offerings include editorial, motion graphics and finishing. Their edit suites integrate all editing platforms, including Adobe Premiere, Avid and Final Cut Pro. Their motion graphics team uses After Effects, Cinema 4D and Maya animations. Hecho has two Flame suites to address requests for clean-up, conform and VFX. They also use Blackmagic Resolve for color grade needs.

Main Image Caption: (L-R) Gui Borchert and Tom Dunlap.