Tag Archives: Head of 2D

ArsenalCreative beefs up with head of 2D Chris Noellert

LA-based ArsenalCreative has brought on Chris Noellert as head of 2D. He brings with him over 20 years of experience in VFX, Flame and post. During Noellert’s two-decade career, he’s been a Flame artist and served as VFX supervisor at shops including Chimney, Syndicate, Mirada Studios. Most recently, he spent nearly four years at Carbon VFX, where he held the title of creative director/lead Flame.

At ArsenalCreative, Noellert had already worked on the “Not Just New, Better” campaign for Hyundai, continuing his longtime collaboration with agency partner Innocean. “I had done a fair amount of work for Innocean at my previous shop, including leading two of their three Hyundai Super Bowl ads, First Date and Ryan Town, and over the years we really hit a nice stride,” he says. “It’s fantastic when you have the opportunity to consistently work with creative directors and teams where you have developed a creative shorthand. You can anticipate and fulfill their needs successfully thru the project — from concepting and participating on-set, to sitting in the bay and pulling it all together. So when Innocean called with ‘Not Just New, Better,’ I was super excited to get them introduced to my new cohorts at Arsenal.”

In addition to the Hyundai and Principal Financial campaigns — Noellert led the revamped logo rollout and brand campaign — ArsenalCreative is also releasing 17 web films for Toyota in partnership with Saatchi & Saatchi LA and Superlounge’s Jordan Brady.

“From the outset, I was looking for an established boutique-style shop positioned to expand into the latest media trends and technologies” he explains. “I also knew I was looking for a shop that fosters open relations with clientele – allowing me to take a collaborative leading role in the creative process, not being the guy in the Flame suite in the corner at a two-man shop, or a cog in a wheel of hundreds.”

VFX supervisor Michael Gregory joins MPC LA as head of 2D

MPC Los Angeles has brought on veteran VFX supervisor/lead artist Michael Gregory as head of its 2D department. He comes on board from MPC London, where for the past 13 years he has focused on commercials, working with directors such as Jonathan Glazer, Traktor, Nick Gordon, Noam Murro, Mark Romanek, Tom Tagholm and Neil Gorringe. Gregory has a numbe of industry awards on his resume, including a VES honor for Outstanding Animated Commercial for Cadbury Spots v Stripes.

Gregory joins MPC LA as they get ready to move into to a new 25,000-square-feet studio space in Culver City this summer. At the new facility, the studio is putting VFX, content production, color grading, VR and film pre-production and VFX supervision onto one floor. “It’s going to be fantastic to have every department on the same floor,” says Gregory. “The best work always comes from collaboration. Great communication between different disciplines always achieves the greatest results.”

“Michael joining from the London studio will help us maintain the MPC culture as we expand,” shares Paul O’Shea, creative director, MPC LA. “His work ethic, creative values and passion to create work of the highest standards make him a great mentor for the team. These days we work with MPC teams globally on projects, so moving talent between offices is very healthy for us. And, he supports the finest football team in England — West Ham — which also helps!”

Gregory loves working in VFX. “Every time I receive a script it excites me more than the last. One week it will be a dragon fighting Vikings, the next, a girl who explodes into a 1,000 butterflies. When you read, ‘… and a dragon rises from the ocean,’ what more inspiration do you really need?”