AMD and Dell held an event last week in New York City designed to better position themselves in the post production market. While they had technology to show — including AMD FirePro graphics cards and the Dell Precision rack workstation R7610, the tower workstation T7610 and the mobile workstation M6800 — for the post pros in attendance, the key part of the intimate event was to share information. This included asking questions about what pros need day to day from their technology and workflow, what their pain points are, how Dell (www.dell.com) and AMD (www.amd.com) can help, and what they could do better.
It was an open and honest discussion intended to help the product makers as well as the users, who also took the opportunity to mingle with peers from the New York area. Guests included artist from studios of all sizes, working in a variety of aspects of the industry, including visual effects, editing and finishing.
“It was great to meet with the team behind the machines,” said Fred Ruckel, creative director at Rucksack NY. “With so many options today, being able to discuss my company’s needs at length was refreshing. When the conversation switched to innovation and future workflows, they took copious notes for implementation in future releases. It felt nice to actually be heard.”