Creative freedom. What’s not to like? Nothing, according to the creative powers that be at Minneapolis-based Gasket Studios, which just completed a new logo animation for Activision and its re-launched brand: Sierra Games.
The logo animation was unveiled at Gamescom 2014 when Activision announced the newest Sierra Games, a re-imagined King’s Quest as well as Geometry Wars 3: Dimensions.
When Activision asked the Gasket creative team to provide concepts for the new logo animation for Sierra, “They basically said, ‘Let’s see what you’ve got,’” reports Gasket founder/creative director Greg Shultz.
The team began by doing in-depth research of all pre-existing logos of the Sierra Entertainment Continue reading