Tag Archives: Frame.io

COVID-19: How our industry is stepping up

We’ve been using this space to talk about how companies are discounting products, raising money, introducing technology to help with remote workflows and talking about how pros are personally pitching in.

Here are this week’s updates followed by what we’ve gathered to date:

FXhome 
To support those who are putting their lives on the line to provide care and healing to those impacted by the global pandemic, FXhome is adding Partners In Health, Doctors Without Borders and the Center for Disaster Philanthropy as new beneficiaries of the FXhome “Pay What You Want” initiative.

Pay What You Want is a goodwill program inspired by the HitFilm Express community’s desire to contribute to the future development of HitFilm Express, the company’s free video editing and VFX software. Through the initiative, users can contribute financially, and those funds will be allocated for future development and improvements to HitFilm. Additionally, FXhome is contributing a percentage of the proceeds to organizations dedicated to global causes important to the company and its community. The larger the contribution from customers, the more FXhome will donate.

Besides adding the three new health-related beneficiaries, FXhome has extended its campaign to support each new cause from one month to three months, beginning in April and running through the end of June. A percentage of all proceeds of revenues generated during this time period will be donated to each cause.

Covid-19 Film and TV Emergency Relief Fund
Created by The Film and TV Charity in close partnership with the BFI, the new COVID-19 Film and TV Emergency Relief Fund provides support to the many thousands of active workers and freelancers who have been hit hardest by the closure of productions across the UK. The fund has received initial donations totaling £2.5 million from Netflix, the BFI, BBC Studios, BBC Content, WarnerMedia and several generous individuals.

It is being administered by The Film and TV Charity, with support from BFI staff. The Film and TV Charity and the BFI is covering all overheads, enabling donations to go directly to eligible workers and freelancers across film, TV and cinema. One-off grants of between £500 and £2,500 will be awarded based on need. Applications for the one-off grants can be made via The Film and TV Charity’s website. The application process will remain open for two weeks.

The Film and TV Charity also has a new COVID-19 Film and TV Repayable Grants Scheme offering support for industry freelancers waiting for payments under the Government’s Self-employment Income Support Scheme. Interest-free grants of up to £2,000 will be offered to those eligible for Self-employment Income Support but who are struggling with the wait for payments in June. The Covid-19 Film and TV Repayable Grants Scheme opens April 15. Applicants will have one week to make a claim via The Film and TV Charity’s website.

Lenovo
Lenovo is offering a free 120-day license of Mechdyne’s TGX Remote Desktop software, which uses Nvidia Quadro GPUs and a built-in video encoder to compress and send information from the host workstation to the end-point device to decode. This eliminates lag on complex and detailed application files.

Teams can share powerful, high-end workstation resources across the business, easily dialing up performance and powerful GPUs from their standard workstation to collaborate remotely with coworkers around the world.

Users keep data and company IP secure on-site while reducing the risk of data breaches and remotely administering computer hardware assets from anywhere, anytime.
Users install the trial on their host workstations and install the receiver software on their local devices to access their applications and projects as if they were in the office.

Ambidio 
To help sound editors, mixers and other post pro who suddenly find themselves working from home, Ambidio is making its immersive sound technology, Ambidio Looking Glass, available for free. Sound professionals can apply for a free license through Ambidio’s website. Ambidio is also waiving its per-title releasing fee for home entertainment titles during the current cinema shutdown. It applies to new titles that haven’t previously been released through Blu-ray, DVD, digital download or streaming. The free offer is available through May 31.

Ambidio Looking Glass can be used as a monitoring tool for theatrical and television projects requiring immersive sound. Ambidio Looking Glass produces immersive sound that approximates what can be achieved on a studio mix stage, except it is playable through standard stereo speaker systems. Editors and mixers working from home studios can use it to check their work and share it with clients, who can also hear the results without immersive sound playback systems.

“The COVID-19 pandemic is forcing sound editors and mixers to work remotely,” says Ambidio founder Iris Wu. “Many need to finish projects that require immersive sound from home studios that lack complex speaker arrays. Ambidio Looking Glass provides a way for them to continue working with dimensional sound and meet deadlines, even if they can’t get to a mix stage.”

Qumulo
Through July 2020, Qumulo is offering its cloud-native file software for free to public and private-sector medical and health care research organizations that are working to minimize the spread and impact of the COVID-19 virus.

“Research and health care organizations across the world are working tirelessly to find answers and collaborate faster in their COVID-19 vaccine mission,” said Matt McIlwain, chairman of the board of trustees of the Fred Hutchinson Cancer Research Center and managing partner at Madrona Venture Group. “It will be through the work of these professionals, globally sharing and analyzing all available data in the cloud, that a cure for COVID-19 will be discovered.”

Qumulo’s cloud-native file and data services allows organizations to use the cloud to capture, process, analyze and share data with researchers distributed across geographies. Qumulo’s software works seamlessly with the applications medical and health care researchers have been using for decades, as well as with artificial intelligence and analytics services more recently developed in the cloud.

Medical organizations can register to use Qumulo’s file software in the cloud, which will be deployable through the Amazon Web Services and Google Cloud marketplaces.

Goldcrest Post
Goldcrest Post has established the capability to conduct most picture and sound post production work remotely. Colorists, conform editors and other staff are now able to work from home or a remote site and connect to the facility’s central storage and technical resources via remote collaboration software. Clients can monitor work through similar secure, fast and reliable desktop connections.

The service allows Goldcrest to ensure theatrical and television projects remain on track while allowing clients to oversee work in as normal a manner as possible under current circumstances.

Goldcrest has set up a temporary color grading facility at a remote site convenient for its staff colorists. The site includes a color grading control panel, two color-calibrated monitors and a high-speed connection to the main Goldcrest facility. The company has also installed desktop workstations and monitors in the homes of editors and other staff involved in picture conforming and deliverables. Sound mixing is still being conducted on-site, but sound editorial and ancillary sound work is being done from home.In taking these measures, the facility has reduced its on-site staff to a bare minimum while keeping workflow disruption to a minimum.

Ziva Dynamics
Ziva Dynamics is making Ziva VFX character simulation software free for students and educators. The same tools used on Game of Thrones, Hellboy and John Wick: Chapter 3 are now available for noncommercial projects, offering students the chance to learn physics-based character creation before they graduate. Ziva VFX Academic licenses are fully featured and receive the same access and support as other Ziva products.

In addition to the software, Ziva Academic users will now receive free access to Ziva Dynamics’ simulation-ready assets Zeke the Lion (previously $10,000) and Lila the Cheetah. Thanks to Ziva VFX’s Anatomy Transfer feature, the Zeke rig has helped make squirrels, cougars, dogs and more for films like John Wick 3, A Dog’s Way Home and Primal.

Ziva Dynamics will also be providing a free Ziva Academic floating lab license to universities so students can access the software in labs across campuses whenever they want. Ziva VFX Academic licenses are free and open to any fully accredited institution, student, professor or researcher (an $1,800 value). New licenses can be found in the Ziva store and are provided following a few eligibility questions. Academic users on the original paid plan can now increase their license count for free.

OpenDrives 
OpenDrives’ OpenDrives Anywhere is an in-place private cloud model that enables customers with OpenDrives to work on the same project from multiple locations without compromising performance. With existing office infrastructure, teams already have an in-place private cloud and can extend its power to each of their remote professionals. No reinvestment in storage is needed.

Nothing changes from a workflow perspective except physical proximity. With simple adjustments, remote control of existing enterprise workstations can be extended via a secure connection. HP’s ZCentral Remote Boost (formerly RGS) software will facilitate remote access over secure connection to your workstations, or Teradici can provide both dedicated external hardware and software solutions for this purpose, giving teams the ability to support collaborative workflows at low cost. OpenDrives can also get teams quickly set up in under two hours on a corporate VPN and in under 24 hours without.

Prime Focus Technologies 
Prime Focus Technologies (PFT), the technology arm of Prime Focus, has added new features and advanced security enhancements to Clear to help customers embrace the virtual work environment. In terms of security, Clear now has a new-generation HTML 5 player enabled with Hollywood-grade DRM encryption. There’s also support for just-in-time visual watermarking embedded within the stream for streaming through Clear as a secure alternative to generating watermarking on the client side.

Clear also has new features that make it easier to use, including direct and faster download from S3 and Azure storage, easier partner onboarding and an admin module enhancement with condensed permissions to easily handle custom user roles. Content acquisition is made easier with a host of new functionalities to simplify content acquisition processes and reduce dependencies as much as possible. Likewise, for easier content servicing, there is now automation in content localization, to make it easier to perform and review tasks on Clear. For content distribution, PFT has enabled on-demand cloud distribution on Clear through the most commonly used cloud technologies.

Our Previous Update News

Brady and Stephenie Betzel
Many of you know postPerspective contributor and online video editor Brady Betzel from his great reviews and tips pieces. During this crisis, he is helping his wife, Stephenie, make masks for her sister (a nurse) and colleagues working at St. John’s Regional Medical Center in Oxnard, California, in addition to anyone else who works on the “front lines.” She’s sewn over 100 masks so far and is not stopping. Creativity and sewing is not new to her. Her day job is also creating. You can check out her work on Facebook and Instagram.

Object Matrix 
Object Matrix co-founder Nick Pearce has another LinkedIn dispatch, this time launching Good News Friday, where folks from around the globe check in with good news!  You can also watch it on YouTube. Pearce and crew are also offering video tips for surviving working from home. The videos, hosted by Pearce, are here.

Conductor
Conductor is waiving charges for orchestrating renders in the cloud. Updated pricing is reflected in the cost calculator on Conductor’s Pricing page. These changes will last at least through May 2020. To help expedite any transition needs, the Conductor team will be on call for virtual render wrangling of cloud submissions, from debugging scenes and scripts to optimizing settings for cost, turnaround time, etc. If you need this option, then email support@conductortech.com.

Conductor is working with partners to set up online training sessions to help studios quickly adopt cloud strategies and workflows. The company will send out further notifications as the sessions are formalized. Conductor staff is also available for one-on-one studio sessions as needed for those with specific pipeline considerations.

Conductor’s president and CEO Mac Moore said this: “The sudden onset of this pandemic has put a tremendous strain on our industry, completely changing the way studios need to operate virtually overnight. Given Conductor was built on the ‘work from anywhere’ premise, I felt it our responsibility to help studios to the greatest extent possible during this critical time.”

Symply
Symply is providing as many remote workers in the industry as possible with a free 90-day license to SymplyConveyor, its secure, high-speed transfer and sync software. Symply techs will be available to install SymplyConveyor remotely on any PC, Mac or Linux workstation pair or server and workstation.

The no-obligation offer is available at gosymply.com. Users sign up, and as long as they are in the industry and have a need, Symply techs will install the software. The number of free 90-day licenses is limited only by Symply’s ability to install them given its limited resources.

Foundry
Foundry has reset its trial database so that users can access a new 30-day trial for all products regardless of the date of their last trial. The company continues to offer unlimited non-commercial use of Nuke and Mari. On the educational side, students who are unable to access school facilities can get a year of free access to Nuke, Modo, Mari and Katana.

They have also announced virtual events, including:

• Foundry LiveStream – a series of talks around projects, pipelines and tools.
• Foundry Webinars – A 30 to 40-minute technical deep dive into Foundry products, workflows and third-party tools.
• Foundry Skill-Ups – A 30-minute guide to improving your skills as a compositor/lighter/texture artist to get to that next level in your career.
• Foundry Sessions – Special conversations with our customers sharing insights, tips and tricks.
• Foundry Workflow Wednesdays –10-minute weekly videos posted on social media showing tips and tricks with Nuke from our experts.

Alibi Music Library
Alibi Music Library is offering free whitelisted licensing of its Alibi Music and Sound FX catalogs to freelancers, agencies and production companies needing to create or update their demo reels during this challenging time.

Those who would like to take advantage of this opportunity can choose Demo Reel 2020 Gratis from the shopping cart feature on Alibi’s website next to any desired track(s). For more info, click here.

2C Creative
Caleb & Calder Sloan’s Awesome Foundation, the charity of 2C Creative founders Chris Sloan and Carla Kaufman Sloan, is running a campaign that will match individual donations (up to $250 each) to charities supporting first responders, organizations and those affected by COVID-19. 2C is a creative agency & production company serving the TV/streaming business with promos, brand integrations, trailers, upfront presentations and other campaigns. So far, the organization’s “COVID-19 Has Met Its Match” campaign has raised more than $50,000. While the initial deadline date for people to participate was April 6, this has now been extended to April 13. To participate, please visit ccawesomefoundation.org for a list of charities already vetted by the foundation or choose your own. Then, simply email a copy of your donation receipt to: cncawesomefoundation@gmail.com and they will match it!

Red Giant 
For the filmmaking education community, Red Giant is offering Red Giant Complete — the full set of tools including Trapcode Suite, Magic Bullet Suite, Universe, VFX Suite and Shooter Suite — free for students or faculty members of a university, college or high school. Instead of buying separate suites or choosing which tools best suits one’s educational needs or budget, students and teachers can get every tool Red Giant makes completely free of charge. All that’s required is a simple verification.

How to get a free Red Giant Complete license if you are a student, teacher or faculty member:
1. Use school or organization ID or any proof of current employment or enrollment for verification. More information on academic verification is available here.
2. Send your academic verification to academic@redgiant.com.
3. Wait for approval via email before purchasing.
4. Once you get approval, go to the Red Giant Complete Product Page and “buy” your free version. You will only be able to buy the free version if you have been pre-approved.

The free education subscription will last 180 days. When that time period ends, users will need to reverify their academic status to renew their free subscription.

Flanders Scientific
Remote collaboration and review benefits greatly from having the same type of display calibrated the same way in both locations. To help facilitate such workflow consistency, FSI is launching a limited time buy one, get one for $1,000 off special on its most popular monitor, the DM240.

Nvidia
For those pros needing to power graphics workloads without local hardware, cloud providers, such as Amazon Web Services and Google Cloud, offer Nvidia Quadro Virtual Workstation instances to support remote, graphics-intensive work quickly without the need for any on-prem infrastructure. End-users only need a connected laptop or thin client, as the virtual workstations support the same Nvidia Quadro drivers and features as the physical Quadro GPUs used by pro artists and designers in local workstations.

Additionally, last week, Nvidia has expanded its free virtual GPU software evaluation to 500 licenses for 90 days to help companies support their remote workers with their existing GPU infrastructure. Nvidia vGPU software licenses — including Quadro Virtual Workstation — enable GPU-accelerated virtualization so that content creators, designers, engineers and others can continue their work. More details are available here.  Nvidia has also posted a separate blog on virtual GPUs to help admins who are working to support remote employees

Harman
Harman is offering a free e-learning program called Learning Sessions in conjunction with Harman Pro University.

The Learning Sessions and the Live Workshop Series provide a range of free on-demand and instructor-led webinars hosted by experts from around the world. The Industry Expert workshops feature tips and tricks from front of house engineers, lighting designers, technicians and other industry experts, while the Harman Expert workshops feature in-depth product and solution webinars by Harman product specialists.

• April 7—Lighting for Churches: Live and Video with Lucas Jameson and Chris Pyron
• April 9—Audio Challenges in Esports with Cameron O’Neill
• April 15—Special Martin Lighting Product Launch with Markus Klüesener
• April 16—Lighting Programming Workshop with Susan Rose
• April 23—Performance Manager: Beginner to Expert with Nowell Helms

Apple
Apple is offering free 90-day trials of Final Cut Pro X and Logic Pro X apps for all in order to help those working from home and looking for something new to master, as well as for students who are already using the tools in school but don’t have the apps on their home computers.

Avid
For its part, Avid is offering free temp licenses for remote users of the company’s creative tools. Commercial customers can get a free 90-day license for each registered user of Media Composer | Ultimate, Pro Tools, Pro Tools | Ultimate and Sibelius | Ultimate. For students whose school campuses are closed, any student of an Avid-based learning institution that uses Media Composer, Pro Tools or Sibelius can receive a free 90-day license for the same products.

Aris
Aris, a full-service production and post house based in Los Angeles, is partnering with ThinkLA to offer free online editing classes for those who want to sharpen their skills while staying close to home during this worldwide crisis. The series will be taught by Aris EP/founder Greg Bassenian, who is also an award-winning writer and director. He has also edited numerous projects for clients including Coca-Cola, Chevy and Zappos.

Logic
mLogic is offering a 15% discount on its mTape Thunderbolt 3 LTO-7 and LTO-8 solutions The discount applies to orders placed on the mTape website through April 20th. Use discount code mLogicpostPerspective15%.

Xytech
Xytech has launched “Xytech After Dark,” a podcast focusing on trends in the media and broadcasting industries. The first two episodes are now available on iTunes, Spotify and all podcasting platforms.

Xytech’s Greg Dolan says the podcast “is not a forum to sell, but instead to talk about why create the functionality in MediaPulse and the types of things happening in our industry.”

Hosted by Xytech’s Gregg Sandheinrich, the podcast will feature Xytech staff, along with special guests. The first two episodes cover topics including the recent HPA Tech Retreat (featuring HPA president Seth Hallen), as well as the cancellation of the NAB Show, the value of trade shows and the effects of COVID-19 on the industry.

Adobe
Adobe shared a guide to best practices for working from home. It’s meant to support creators and filmmakers who might be shifting to remote work and need to stay connected with their teams and continue to complete projects. You can find the guide here.

Adobe’s principal Creative Cloud evangelist, Jason Levine, hosted a live stream — Video Workflows With Team Projects that focus on remote workflows.

Additionally, Karl Soule, Senior Technical Business Development Manager, hosed a stream focusing on Remote video workflows and collaboration in the enterprise. If you sign up on this page, you can see his presentation.

Streambox
Streambox has introduced a pay-as-you-go software plan for video professionals who use its Chroma 4K, Chroma UHD, Chroma HD and Chroma X streaming encoder/decoder hardware. Since the software has been “decoupled” from the hardware platform, those who own the hardware can rent the software on a monthly basis, pause the subscription between projects and reinstate it as needed. By renting software for a fixed period, creatives can take on jobs without having to pay outright for technology that might have been impractical

Frame.io 
Through the end of March, Frame.io is offering 2TB of free extra storage .capacity for 90 days. Those who could use that additional storage to accommodate work from home workflows should email rapid-response@frame.io to get it set up.

Frame.io is also offering free Frame.io Enterprise plans for the next 90 days to support educational institutions, nonprofits and health care organizations that have been impacted. Please email rapid-response@frame.io to set up this account.

To help guide companies through this new reality of remote working, Frame.io is launching a new “Workflow From Home” series on YouTube, hosted by Michael Cioni, with the first episode launching Monday, March 23rd. Cioni will walk through everything artists need to keep post production humming as smoothly as possible. Subscribe to the Frame.io YouTube channel to get notified when it’s released.

EditShare
EditShare has made its web-based, remote production and collaboration tool, Flow Media Management, free through July 1st. Flow enables individuals as well as large creative workgroups to collaborate on story development with capabilities to perform extensive review approval from anywhere in the world. Those interested can complete this form and one of EditShare’s Flow experts will follow up.

Veritone 
Veritone will extend free access to its core applications — Veritone Essentials, Attribute and Digital Media Hub — for 60 days. Targeted to media and entertainment clients in radio, TV, film, sports and podcasting, Veritone Essentials, Attribute, and Digital Media Hub are designed to make data and content sharing easy, efficient and universal. The solutions give any workforce (whether in the office or remote) tools that accelerate workflows and facilitate collaboration. The solutions are fully cloud-based, which means that staff can access them from any home office in the world as long as there is internet access.

More information about the free access is here. Certain limitations apply. Offer is subject to change without notice.

SNS
In an effort to quickly help EVO users who are suddenly required to work on editing projects from home, SNS has released Nomad for on-the-go, work-from-anywhere, remote workflows. It is a simple utility that runs on any Mac or Windows system that’s connected to EVO.

Nomad helps users repurpose their existing ShareBrowser preview files into proxy files for offline editing. These proxy files are much smaller versions of the source media files, and therefore easier to use for remote work. They take up less space on the computer, take less time to copy and are easier to manage. Users can edit with these proxy files, and after they’re finished putting the final touches on the production, their NLE can export a master file using the full-quality, high-resolution source files.

Nomad is available immediately and free to all EVO customers.

Ftrack
Remote creative collaboration tool ftrack Review is free for all until May 31. This date might extend as the global situation continues to unfold. ftrack Review is an out-of-the-box remote review and approval tool that enables creative teams to collaborate on, review and approve media via their desktop or mobile browser. Contextual comments and annotations eliminate confusion and reduce reliance on email threads. ftrack Review accepts many media formats as well as PDFs. Every ftrack Review workspace receives 250 GB of storage.

DejaSoft
DejaSoft is offering editors 50% off all their DejaEdit licenses through the end of April. In addition, the company will help users implement DejaEdit in the best way possible to suit their workflow.

DejaEdit allows editors to share media files and timelines automatically and securely with remote co-workers around the world, without having to be online continuously. It helps editors working on Avid Nexis, Media Composer and EditShare workflows across studios, production companies and post facilities ensure that media files, bins and timelines are kept up to date across multiple remote edit stations.

Cinedeck 
Cinedeck’s cineXtools allows editing and correcting your file deliveries from home.
From now until April 3rd, pros can get a one month license of cineXtools free of charge.

Frame.io 
Through the end of March, Frame.io is offering 2TB of free extra storage capacity for 90 days. Those who could use that additional storage to accommodate work from home workflows should email rapid-response@frame.io to get it set up.

Frame.io is also offering free Frame.io Enterprise plans for the next 90 days to support educational institutions, nonprofits and health care organizations that have been impacted. Please email rapid-response@frame.io to set up this account.

To help guide companies through this new reality of remote working, Frame.io is launching a new “Workflow From Home” series on YouTube, hosted by Michael Cioni, with the first episode launching Monday, March 23rd. Cioni will walk through everything artists need to keep post production humming as smoothly as possible. Subscribe to the Frame.io YouTube channel to get notified when it’s released.

EditShare
EditShare has made its web-based, remote production and collaboration tool, Flow Media Management, free through July 1st. Flow enables individuals as well as large creative workgroups to collaborate on story development with capabilities to perform extensive review approval from anywhere in the world. Those interested can complete this form and one of EditShare’s Flow experts will follow up.

Veritone 
Veritone will extend free access to its core applications — Veritone Essentials, Attribute and Digital Media Hub — for 60 days. Targeted to media and entertainment clients in radio, TV, film, sports and podcasting, Veritone Essentials, Attribute, and Digital Media Hub are designed to make data and content sharing easy, efficient and universal. The solutions give any workforce (whether in the office or remote) tools that accelerate workflows and facilitate collaboration. The solutions are fully cloud-based, which means that staff can access them from any home office in the world as long as there is internet access.

More information about the free access is here. Certain limitations apply. Offer is subject to change without notice.

SNS
In an effort to quickly help EVO users who are suddenly required to work on editing projects from home, SNS has released Nomad for on-the-go, work-from-anywhere, remote workflows. It is a simple utility that runs on any Mac or Windows system that’s connected to EVO.

Nomad helps users repurpose their existing ShareBrowser preview files into proxy files for offline editing. These proxy files are much smaller versions of the source media files, and therefore easier to use for remote work. They take up less space on the computer, take less time to copy and are easier to manage. Users can edit with these proxy files, and after they’re finished putting the final touches on the production, their NLE can export a master file using the full-quality, high-resolution source files.

Nomad is available immediately and free to all EVO customers.

Ftrack
Remote creative collaboration tool ftrack Review is free for all until May 31. This date might extend as the global situation continues to unfold. ftrack Review is an out-of-the-box remote review and approval tool that enables creative teams to collaborate on, review and approve media via their desktop or mobile browser. Contextual comments and annotations eliminate confusion and reduce reliance on email threads. ftrack Review accepts many media formats as well as PDFs. Every ftrack Review workspace receives 250 GB of storage.

DejaSoft
DejaSoft is offering editors 50% off all their DejaEdit licenses through the end of April. In addition, the company will help users implement DejaEdit in the best way possible to suit their workflow.

DejaEdit allows editors to share media files and timelines automatically and securely with remote co-workers around the world, without having to be online continuously. It helps editors working on Avid Nexis, Media Composer and EditShare workflows across studios, production companies and post facilities ensure that media files, bins and timelines are kept up to date across multiple remote edit stations.

Cinedeck 
Cinedeck’s cineXtools allows editing and correcting your file deliveries from home.
From now until April 3rd, pros can get a one month license of cineXtools free of charge.

Updated: Product makers offer support to cope with COVID-19 disruption

This is a weird time for our industry and the world. The best we can do is try to keep working and stay safe. For our part, postPerspective will continue to report industry news and tell stories about workflows, artists and tools, in addition to running pieces about how pros are working remotely… and keeping sane.

In fact, if you have a story about how you are working remotely and keeping on keeping on, please share it with us (info@postPerspective.com). Even though we can’t see each other face to face right now, keeping a sense of community has never been more important.

A number of companies are releasing updates, offering discounts, and even making their remote services free for a limited time in order to help everyone keep working through this pandemic. Here is a bit of news from some of those companies, and we will add more companies to this list as the news comes in, so watch this space.

mLogic
mLogic is offering a 15% discount on its mTape Thunderbolt 3 LTO-7 and LTO-8 solutions The discount applies to orders placed on the mTape website through April 20th. Use discount code mLogicpostPerspective15%.

Xytech
Xytech has launched “Xytech After Dark,” a podcast focusing on trends in the media and broadcasting industries. The first two episodes are now available on iTunes, Spotify and all podcasting platforms.

Xytech’s Greg Dolan says the podcast “is not a forum to sell, but instead to talk about why create the functionality in MediaPulse and the types of things happening in our industry.”

Hosted by Xytech’s Gregg Sandheinrich, the podcast will feature Xytech staff, along with special guests. The first two episodes cover topics including the recent HPA Tech Retreat (featuring HPA president Seth Hallen), as well as the cancellation of the NAB Show, the value of trade shows and the effects of COVID-19 on the industry.

Nvidia
Nvidia is expanding its free virtual GPU software evaluation to 500 licenses for 90 days to help companies support their remote workers with their existing GPU infrastructure. Nvidia vGPU software licenses — including Quadro Virtual Workstation — enable GPU-accelerated virtualization so that content creators, designers, engineers and others can continue their work. More details are available here.  Nvidia has also posted a separate blog on virtual GPUs to help admins who are working to support remote employees

Object Matrix 
Object Matrix is offering video tips for surviving working from home. The videos, hosted by co-founder Nicholas Pearce, are here.

Adobe
Adobe shared a guide to best practices for working from home. It’s meant to support creators and filmmakers who might be shifting to remote work and need to stay connected with their teams and continue to complete projects. You can find the guide here.

Adobe’s principal Creative Cloud evangelist, Jason Levine, hosted a live stream — Video Workflows With Team Projects ±that focus on remote workflows.

Additionally, Karl Soule, Senior Technical Business Development Manager, hosed a stream focusing on Remote video workflows and collaboration in the enterprise. If you sign up on this page, you can see his presentation.

Streambox
Streambox has introduced a pay-as-you-go software plan for video professionals who use its Chroma 4K, Chroma UHD, Chroma HD and Chroma X streaming encoder/decoder hardware. Since the software has been “decoupled” from the hardware platform, those who own the hardware can rent the software on a monthly basis, pause the subscription between projects and reinstate it as needed. By renting software for a fixed period, creatives can take on jobs without having to pay outright for technology that might have been impractical.

And last week’s offerings as well

Frame.io 
Through the end of March, Frame.io is offering 2TB of free extra storage capacity for 90 days. Those who could use that additional storage to accommodate work from home workflows should email rapid-response@frame.io to get it set up.

Frame.io is also offering free Frame.io Enterprise plans for the next 90 days to support educational institutions, nonprofits and health care organizations that have been impacted. Please email rapid-response@frame.io to set up this account.

To help guide companies through this new reality of remote working, Frame.io is launching a new “Workflow From Home” series on YouTube, hosted by Michael Cioni, with the first episode launching Monday, March 23rd. Cioni will walk through everything artists need to keep post production humming as smoothly as possible. Subscribe to the Frame.io YouTube channel to get notified when it’s released.

EditShare
EditShare has made its web-based, remote production and collaboration tool, Flow Media Management, free through July 1st. Flow enables individuals as well as large creative workgroups to collaborate on story development with capabilities to perform extensive review approval from anywhere in the world. Those interested can complete this form and one of EditShare’s Flow experts will follow up.

Veritone 
Veritone will extend free access to its core applications — Veritone Essentials, Attribute and Digital Media Hub — for 60 days. Targeted to media and entertainment clients in radio, TV, film, sports and podcasting, Veritone Essentials, Attribute, and Digital Media Hub are designed to make data and content sharing easy, efficient and universal. The solutions give any workforce (whether in the office or remote) tools that accelerate workflows and facilitate collaboration. The solutions are fully cloud-based, which means that staff can access them from any home office in the world as long as there is internet access.

More information about the free access is here. Certain limitations apply. Offer is subject to change without notice.

SNS
In an effort to quickly help EVO users who are suddenly required to work on editing projects from home, SNS has released Nomad for on-the-go, work-from-anywhere, remote workflows. It is a simple utility that runs on any Mac or Windows system that’s connected to EVO.

Nomad helps users repurpose their existing ShareBrowser preview files into proxy files for offline editing. These proxy files are much smaller versions of the source media files, and therefore easier to use for remote work. They take up less space on the computer, take less time to copy and are easier to manage. Users can edit with these proxy files, and after they’re finished putting the final touches on the production, their NLE can export a master file using the full-quality, high-resolution source files.

Nomad is available immediately and free to all EVO customers.

Ftrack
Remote creative collaboration tool ftrack Review is free for all until May 31. This date might extend as the global situation continues to unfold. ftrack Review is an out-of-the-box remote review and approval tool that enables creative teams to collaborate on, review and approve media via their desktop or mobile browser. Contextual comments and annotations eliminate confusion and reduce reliance on email threads. ftrack Review accepts many media formats as well as PDFs. Every ftrack Review workspace receives 250 GB of storage.

DejaSoft
DejaSoft is offering editors 50% off all their DejaEdit licenses through the end of April. In addition, the company will help users implement DejaEdit in the best way possible to suit their workflow.

DejaEdit allows editors to share media files and timelines automatically and securely with remote co-workers around the world, without having to be online continuously. It helps editors working on Avid Nexis, Media Composer and EditShare workflows across studios, production companies and post facilities ensure that media files, bins and timelines are kept up to date across multiple remote edit stations.

Cinedeck 
Cinedeck’s cineXtools allows editing and correcting your file deliveries from home.
From now until April 3rd, pros can get a one month license of cineXtools free of charge.

Main Image: Courtesy of Adobe

Frame.io 
Through the end of March, Frame.io is offering 2TB of free extra storage capacity for 90 days. Those who could use that additional storage to accommodate work from home workflows should email rapid-response@frame.io to get it set up.

Frame.io is also offering free Frame.io Enterprise plans for the next 90 days to support educational institutions, nonprofits and health care organizations that have been impacted. Please email rapid-response@frame.io to set up this account.

To help guide companies through this new reality of remote working, Frame.io is launching a new “Workflow From Home” series on YouTube, hosted by Michael Cioni, with the first episode launching Monday, March 23rd. Cioni will walk through everything artists need to keep post production humming as smoothly as possible. Subscribe to the Frame.io YouTube channel to get notified when it’s released.

EditShare
EditShare has made its web-based, remote production and collaboration tool, Flow Media Management, free through July 1st. Flow enables individuals as well as large creative workgroups to collaborate on story development with capabilities to perform extensive review approval from anywhere in the world. Those interested can complete this form and one of EditShare’s Flow experts will follow up.

Veritone 
Veritone will extend free access to its core applications — Veritone Essentials, Attribute and Digital Media Hub — for 60 days. Targeted to media and entertainment clients in radio, TV, film, sports and podcasting, Veritone Essentials, Attribute, and Digital Media Hub are designed to make data and content sharing easy, efficient and universal. The solutions give any workforce (whether in the office or remote) tools that accelerate workflows and facilitate collaboration. The solutions are fully cloud-based, which means that staff can access them from any home office in the world as long as there is internet access.

More information about the free access is here. Certain limitations apply. Offer is subject to change without notice.

SNS
In an effort to quickly help EVO users who are suddenly required to work on editing projects from home, SNS has released Nomad for on-the-go, work-from-anywhere, remote workflows. It is a simple utility that runs on any Mac or Windows system that’s connected to EVO.

Nomad helps users repurpose their existing ShareBrowser preview files into proxy files for offline editing. These proxy files are much smaller versions of the source media files, and therefore easier to use for remote work. They take up less space on the computer, take less time to copy and are easier to manage. Users can edit with these proxy files, and after they’re finished putting the final touches on the production, their NLE can export a master file using the full-quality, high-resolution source files.

Nomad is available immediately and free to all EVO customers.

Ftrack
Remote creative collaboration tool ftrack Review is free for all until May 31. This date might extend as the global situation continues to unfold. ftrack Review is an out-of-the-box remote review and approval tool that enables creative teams to collaborate on, review and approve media via their desktop or mobile browser. Contextual comments and annotations eliminate confusion and reduce reliance on email threads. ftrack Review accepts many media formats as well as PDFs. Every ftrack Review workspace receives 250 GB of storage.

DejaSoft
DejaSoft is offering editors 50% off all their DejaEdit licenses through the end of April. In addition, the company will help users implement DejaEdit in the best way possible to suit their workflow.

DejaEdit allows editors to share media files and timelines automatically and securely with remote co-workers around the world, without having to be online continuously. It helps editors working on Avid Nexis, Media Composer and EditShare workflows across studios, production companies and post facilities ensure that media files, bins and timelines are kept up to date across multiple remote edit stations.

Adobe
Adobe has shared a guide to best practices for working from home, created in support of creators and filmmakers who may be shifting to remote work and need to stay connected with their teams and continue to complete projects. You can find the guide below and here.

Adobe’s Jason Levine and Karl Soule will also be hosting two livestreams this week that focus on remote workflows, in the hopes of offering helpful tips during this uncertain time – details are below.

Cinedeck 
Cinedeck’s cineXtools allows editing and correcting your file deliveries from home.
From now until April 3rd, pros can get a one month license of cineXtools free of charge.

Main Image: Courtesy of Frame.io

HPA Tech Retreat: Cloud workflows in the desert

By Tom Coughlin

At the 2020 HPA Retreat, attendees witnessed an active production of the short The Lost Lederhosen. This film used the Unreal gaming engine to provide impressive graphical details, along with several cameras and an ACES workflow, with much production work done in the cloud. Many of the companies and studios participating in the retreat played a role in the film’s production, and the shooting and post were part of the ongoing presentations and panels on the first official day of the conference. Tuesday’s sessions ended with Joachim Zell from Efilm and Josh Pines from Technicolor showing the completed video.

Shooting The Lost Lederhosen – director Steve Shaw is at the far right.

As you can imagine, several digital storage products were needed for The Lost Lederhosen. In checking out the production rig in the back of the conference room, I saw some G-Tech modular storage units and was told that there was an Isilon storage system on the other side of the wall — a giveaway because of the noise from the fans in the system. In one of the sessions on that first day, it was reported that 5TB of total footage was shot with 500GB left after conforming using Avid Media Composer with AAF. Editing was done in the cloud with Avid Nexis 30TB storage online. During dailies AWS CLI was used to push files to S3 for a common storage location. Pixmover from Pixspan was used to move data to and from LA, along with AWS S3 storage in the San Francisco Bay area.

Colorfront supported the cloud-based live production of the HPA video and did a demonstration of its 2020 Express Dailies that was used to do all the dailies and deliverables, as well as Transkoder which was used to do all the VFX pulls. Frame.io, which was used to move content from cameras to the cloud. A Mac Pro was feeding dual Apple 32-inch Retina Pro XDR displays showing 6K HDR content. Colorfront was displaying Transkoder 2020 running on a Supermicro workstation with four Nvidia GeForce RTX 2080 Ti GPUs and an AJA Kona 5 video card outputting to an 85-inch Sony Z9G HDR monitor and an AJA HDR Image Analyzer 12G for video analytic monitoring.

Metadata for video content was an important element in the HPA presentations, which included the ASC MHL (media hash list) that hashes files and folders in a standardized way, with essential file metadata in an XML human-readable format. The ASC MHL is used from data capture and offloading through backup and archiving, and it is an important element in restoring content as shown below. The ASC HML is available on github (https://github.com/ascmitc/mhl) and is still a work in progress.

The following day, Tech Retreat main conference producer Mark Schubin said that film hasn’t died yet and that Kodak had received orders from Disney, NBCUniversal, Paramount, Sony and Warner Bros. for motion picture film stock. He talked about what might be the world’s smallest camera, a small endoscopy image chip with 200×200 resolution. And he mentioned Microsoft’s Project Silica proof of concept — a 7.5cm x 7.5cm glass plate storing the 75.6GB Superman movie — as a possible long-term storage media.

MovieLabs

MovieLabs
The MovieLabs white paper released in August 2019, “The Evolution of Media Creation,” was referenced in several talks during the HPA retreat. The paper, created in cooperation with the major film studios, suggests a path to the future of moviemaking, and that path is in the cloud. You can read it here: https://movielabs.com/production-technology

During the SMPTE 2110 IP update, it was said that most new video trucks for the UK’s NEP are built for 2110 IP compliance. There are a total of 12 IP-enabled trucks, six IP control rooms and multiple IP flypacks (backpack IP video gear). In a panel organized by the Digital Production Partnership, the DPP’s Mark Harrison gave a presentation that included information on on-side and cloud storage for M&E applications. He spoke about the 2020 report from the DPP and 10 case studies from the M&E industry of companies that have all adopted cloud-led production for different reasons. We will look at the digital storage needs for three of these case studies.

It was reported that COPA90 is doing high-volume global content management with a cloud production hub and AI using the Veritone Digital Media Hub and IBM Cloud Storage, as shown below.

France TV is doing fast turnaround of high-end drama using cloud-based metadata enrichment with AWS, Azure, a private cloud and local storage before going into Avid Nexis storage, Avid Interplay and Media Composer.

UK’s Jellyfish Pictures is reportedly doing secure distributed high-volume virtualized production using Azure public cloud and a private cloud with PixStor storage.

There are five key principles in the Eluvio content fabric.

Distributed Content Delivery
Eluvio’s Michelle Munson gave an update on the company’s distributed content delivery service, and during a demo at the company’s booth, she told me that Eluvio’s approach keeps the master copy for distribution in cold storage, with the published serviceable content inherently streamable. By reusing distributed parts of content within the network, there is a considerable shrink in requirements for storage. In effect, the fabric replaces a hot storage tier, reducing higher-performance storage and network bandwidth requirements.

In her presentation, Munson said that Eluvio eliminates the need for cloud microservices for content distribution. The blockchain-based network system provides an inherent security model that makes it possible to serve audiences directly over public internet to enable a content fabric. This is not a cloud or a CDN, but rather a data distribution and storage protocol. Rendering is done at the consumer endpoint, allowing consumers to play content just in time with low latency, and monetization happens through secure transactions. MGM is deploying Eluvio’s technology for worldwide content distribution, and some other major media players are also working with the technology.

Renard Jenkins

There are five key principles in the Eluvio content fabric. First, there is no movement of the master copy; a mezzanine copy is used for all servicing. Second, a file-based interface is used for upload and download with underlying objects. Third, streaming and servicing are accomplished from the source in a JIT manner. Fourth, it uses a trustless encryption model over open networks, and fifth, access control and rights management are built in.

Best Practices for Cloud-Based Workflows
MediAnswers’ Chris Lennon and PBS’ Renard Jenkins (who subsequently started work as VP, content transmission, at WarnerMedia) spoke about the right way to do cloud-based workflows, which included local as well as cloud content copies. They gave three principles for survival. First, IT is not IP, and a network should be designed around media use and minimizing packet loss. Second, build or find cloud-native solutions rather than “lift and shift.” Third, linear workflows lead to nonlinear problems.

Universal and the Cloud
Universal’s Annie Chang spoke about tools for the next generation of production, including the use of cloud-based tools such as temporary production storage and an active archive for production assets. She went on to detail future cloud workflows wherein content goes from the camera directly to the cloud (or, if on film, from a digital intermediate post house to the cloud). Editing, dailies distribution and EDL are all done in the cloud, as is final archiving.

Chang said that the move to a mostly cloud-based workflow is already starting at Universal. She reported that DreamWorks Animation (DWA) has built a cloud-native platform that creates workspaces for its artists. Assets are related to each other, and workflows can be kicked off through microservices. She wondered if Universal could repurpose the DWA platform for live-action, VFX assets and workflows.

Universal

Chang discussed an experiment wherein Universal took one shot from Fast & Furious Presents: Hobbs & Shaw (including reference photos, LIDAR scans, camera raw) and demonstrated a VFX pull on premises at DWA while also testing in a public cloud. When Universal ran the content from the cloud and showed it to Universal VFX execs and the VFX producer from Hobbs & Shaw, Chang was told that this was something they have wanted for a decade. Developing the platform this year, Universal plans to test it on a full production in 2021. The company has 10 concurrent projects and is coordinating with multiple industry efforts with ACES, USC ETC and MovieLabs.

ACES
There was much discussion on the next developments for ACES (Academy Color Encoding System), particularly the implementation of ACES 1.2 and the development of ACES 2.0. A panel at the retreat suggested that practical problems with image matching with the current version of ACES could be solved by using AMF (ACES Metadata File). But there are some image matching problems that are not ACES-related but rather related to the source of the image and what sort of format is used for comparison. ACES 2.0 development is underway that plans to address these and other issues with the current version of ACES.

Storage
The digital storage exhibitors at the HPA Retreat included Cloudian (local object storage), which demonstrated with AWS, Azure, Google and other cloud storage services. Quantum had an exhibit that focused on its media and storage solutions, such as StorNext Workflow Storage Platform, F-Series NVMe storage, Xcellis high-performance workflow storage appliances and the its object storage and tape archive solutions. (Note that Quantum recently acquired Western Digital’s ActiveScale object storage.)

Racktop was advertising its Brickstor all-flash or hybrid HDD/SSD CyberConverged data storage offering, which supports FIPS 140-2 and AES-256 for encryption and compliance. Rohde & Schwarz was demoing IMF-based workflows with its Spycer Node media storage.

Rohde & Schwarz

Scale Logic featured its Atavium data management and orchestration solution. According to the product literature, data entering Atavium is identified, tagged and classified and can be searched via metadata or tags whether the data is on premises or in the cloud. Also, tasks can be automated using a combination of metadata and tags and a set of APIs and scheduler and application integration determine the placement of data to reflect the needs of the workflow. Local storage includes nearline HDDs as well as NVMe flash, and DRAM is used for read-ahead cache. The system will work with Spectra Logic’s Black Pearl and integrates with asset management systems.

Seagate Technology was showing storage products, including its Lyve Drive Shuttle for physical data delivery using e-ink and protective cases for shipping storage devices. The company had flyers out on its Seagate Exos modular storage for capacity and the Seagate Nytro modular storage for performance. Pixit Media was partnering with Seagate on its software-defined storage solution.

StorageDNA was showing its analytics-driven data management platform (DNAfabric) that provides data visibility services, including storage capacity and cost as well as data mobility services. Tiger Technology was showing its Tiger Bridge and shared an exhibit space with Nexsan NAS products. Western Digital was showing various G-Tech products, including its G-Speed Shuttle storage systems as well as desktop and mobile HDD and SSD storage devices.


Tom Coughlin is a digital storage analyst and business and technology consultant. His Coughlin Associates consults, publishes books and market and technology reports (such as the annual Digital Storage in Media and Entertainment Report ). He is currently working on his 2020 Digital Storage in Media and Entertainment Survey, feel free to participate:  https://www.surveymonkey.com/r/MWXL22N

 

 

Quick Chat: Frame.io’s new global SVP of innovation, Michael Cioni

By Randi Altman

Production and post specialist Michael Cioni, whom many of you might know from his years at Light Iron and Panavision, has joined Frame.io as global SVP of innovation. He will lead a new LA-based division of Frame.io that is focused on continued investment into cloud-enabled workflows for films and episodics — specifically, automated camera-to-cutting room technology.

Frame.io has been 100 percent cloud-based since the company was formed, according to founder Emery Wells. “We started seeding new workflows around dailies, collaborative review and realtime integration with NLEs for parallel work and approvals. Now, with Michael, we’re building Frame.io for the new frontier of cloud-enabled professional workflows. Frame.io will leverage machine learning and a combination of software and hardware in a way that will truly revolutionize collaboration.”

Quoted in a Frame.io release that went out today, Cioni says, “A robust camera-to-cloud approach means filmmakers will have greater access to their work, greater control of their content, and greater speed with which to make key decisions,” says Cioni. “Our new roadmap will dramatically reduce the time it takes to get original camera negative into the hands of editors. Directors, cinematographers, post houses, DITs and editors will all be able to work with recorded images in real time, regardless of location.”

We reached out to Cioni with some questions about Frame.io and the cloud.

Why was now the right time for you to move on from Light Iron — which you helped to establish — and Panavision to join Frame.io?
After 10 years at Light Iron and over four at Panavision, I have been very fortunate to spend large portions of my career focused on both post and production. Being at both these groups gave me more access to the unique challenges our industry collaborators face, especially with more productions operating on global schedules. Light Iron and Panavision equipped me with the ideal training to explore something entirely new that couples production and post together in an entirely new way. Frame.io is the right foundation for this change.

What will your day-to-day look like at the company?
I will be based in LA and helping build out Frame.io’s newest division in Los Angeles. I will also be traveling regularly to New York to work directly with the engineers and security teams on our roadmap development. This is great for me because I loved living in New York when we opened up Light Iron NY, but I also love working in LA, where so many post and production infrastructures call home.

Frame.io was founded by post pros. Why is it so important for the company to continue that tradition with your hire?
I find that the key to success in any industry is largely dependent on how deep your knowledge well goes. Even though we in media and entertainment serve the world through creative means, the filmmaking process is inherently complex and inherently technical. It always has been.

The best technologies are the ones that are invisible and let the creative process flow without thought about the technology behind what is happening in your mind. Frame.io CEO Emery Wells and I have a profound respect for post production because we were both entrepreneurs and experts in the post space. Anyone who has built or operated a post facility (big or small) knows that post is a hub linking together nearly all workflow components for both creative and technical team members.

Because post lives at the core of Emery and myself, Frame.io will always be grounded in the professional workflow space, which enables us to better evolve our technology into markets of every type and scale.

Your roadmap seems in line with the MovieLabs white paper on the future of production, which is cloud-based. Can you address that?
MovieLabs is arguably the best representation of a technological roadmap for the media and entertainment industry. I was thrilled to see an early copy because it parallels a similar vision I have been exploring since 2013. I believe MovieLabs paints an accurate picture of the great things we are going to be able to do using cloud and machine learning technology, but it also demonstrates how many challenges there are before we can enjoy all the benefits. Frame.io not only supports the conclusions of the MovieLabs white paper, we have already begun deploying solutions to bring a new virtual creative world to reality.

Main Image: (L-R) Michael Cioni and Emery Wells

Frame.io intros 10 new features for video collaboration

Frame.io, which makes a video review and collaboration platform, has introduced 10 new features that will improve how media professionals collaborate on video, from initial upload to final delivery. Top user-requested features now available in Frame.io include a new reel player presentation format, @mentions and support for multi-page PDFs.

Here are some details:
– Multi-page PDFs: Users can now collaborate on scripts and storyboards just like on video. Entire video projects from the initial brief to the final deliverable, can now live in Frame.io.
– Enhanced version management: Users now have more control over how they manage versions. They can reorder or remove versions in one place.
– Private comments: For teams who routinely create a separate review link for internal teams to gather feedback they don’t want clients to see. Internal team conversations can be separated from client conversations, all within the same project.
– @mentions: Users can tag anyone on a project to quickly grab their attention when it’s needed most. Anytime someone is @mentioned, they’ll receive a notification creating streamlined communication.
– Reel player: Drop all assets into a filmstrip format for easy viewing, complete with built-in autoplay
– Archival storage (beta): Users can now free up more account storage by archiving projects. Original files will be archived but low-res preview files stay online and searchable. Users can still comment, compare and share Frame.io archived projects. Originals can be restored within a few hours.
– Updated review pages (beta): Frame.io review pages now include a simpler interface that makes it easier for clients to leave feedback with no login required.
– Redesigned iPhone app: Frame.io’s iOS app has a design update. Users will see a cleaner,  improved app interface.
– Short links: No more long and clunky URLs for clients and collaborators. New shareable URLs will use a f.io shortlink, making sharing them significantly more user-friendly.
– Account switching: For those users with multiple accounts, Frame.io now offers a simple way to navigate between them on Frame.io.

Apple updates FCPX, Motion and Compressor

By Brady Betzel

While Apple was busy releasing the new Mac Mini’s last month, they were also quietly prepping some new updates. Apple has releasing free updates to FCPX, Motion and Compressor.

CatDV inside of FCPX

The FCPX 10.4.4 update includes Workflow Extensions, batch sharing, Comparison Viewer, built-in video noise reduction, timecode window and more. The Workflow Extensions are sure to take the bulk of the update cake: At launch Apple has announced Shutterstock, Frame.io and CatDV will have extensions directly usable inside of FCPX instead of through a web browser. Frame.io looks to be the most interesting extension with realtime reflection of who is watching your video and at what timecode they are at, a.k.a, “Presence.”

Frame.io being rebuilt from the ground up using Swift will make its venture inside of FCPX extremely streamlined and fast. Notwithstanding Internet bandwidth, Frame.io inside of FCPX looks to be the go-to approval system that FCPX editors will use. I am not quite sure why Apple didn’t create their own approval and note-taking system, but they didn’t go wrong working with Frame.io. Since many editors use this as their main approval system, FCPX users will surely love this implementation directly inside of the app.

When doing color correction, it is essential to compare your current work with either other images or the source image, and luckily for FCPX colorists you can now do this with the all new Comparison Viewer. Essentially, the Comparison Viewer will allow you to compare anything to the clip you are color grading.

One feature of this that I really love is that you can have access to scopes on both the reference image and your working image. If you understand how scopes work, color matching via parade or waveforms can often be quicker than by eyeball match.

Frame.io inside of FCPX

Final Cut Pro 10.4.4 has a few other updates like Batch Share, which allows you to cue a bunch of exports or projects in one step, Timecode Window (which is a “why wasn’t this there already” feature) is essential when editing video footage, and video noise reduction has been added as a built-in feature with adjustable amounts and sharpness. There are a few other updates like Tiny Planet, which allows you to quickly make that spherical 360-degree video look, not really an important technical update but fun nonetheless.

Motion
With Version 5.4.2, Apple has put the advanced color correction toolset from FCPX directly inside of Motion. In addition, you can now add custom LUTs to your work. Apple has added the Tiny Planet effect as well as a Comic filter inside Motion. Those aren’t incredibly impressive, but the addition of the color correction toolkit is an essential addition to Motion and will provide a lot of use.

Compressor
Compressor 4.4.2 in my opinion is the sleeper update. Apple has finally updated Compressor to a 64-bit engine to take advantage of all of your memory, as well as improved overall performance with huge files. And it will still work with legacy 32-bit formats. Closed captions can now be burned into a video, including the SRT format. Compressor has also added automatic configuration to apply correct frame rate, field order and color space to your MXF and QuickTime outputs.

The FCPX, Motion and Compressor updates are available now for free if you have previously purchased the apps. If not FCPX retails for $299.99. Motion and Compressor are $49.99 each.


Brady Betzel is an Emmy-nominated online editor at Margarita Mix in Hollywood, working on Life Below Zero and Cutthroat Kitchen. You can email Brady at bradybetzel@gmail.com. Follow him on Twitter @allbetzroff.

Frame.io Masters launches with director Mark Toia

The makers of the video collaboration tool Frame.io has launched Frame.io Masters, a short-film series examining the inspiration, motivation and work of master filmmakers — in their own words. The inaugural installment features commercial director Mark Toia and explores his journey in becoming an award-winning director.

“Mark Toia launched his career off a $50 job and has since flown the world many times over,” says Emery Wells, co-founder/CEO of Frame.io. “His story is the epitome of why any of us do what we do — to make a life creating art. We can’t wait for aspiring artists to dive deeper into his incredible journey, as well as the journey of many more Frame.io Masters to come.”

“The [art of] filmmaking brings a great community of people together. But I’ve also been able to meet a lot of great VFX artists and freelance editors around the world, and that’s where Frame.io comes in,” says Toia. “I’ve been able to set up a sort of virtual post house working with Frame.io, and that has saved me so much time and money. I don’t need to have a building to house all of these people. Through all the folder procedures that we’ve set up, I can collaborate with editors and artists around the world.”

Hailing from Australia, Toia has worked with global commercial clients including Virgin Airlines, Jeep, Coca-Cola, Yamaha, Powerade and Mazda. More detail on Toia’s work and his story is available on Variety.com, as well as in the first Frame.io Masters film.

Frame.io adds Image Review tool to all-new version

Frame.io, a workflow management platform for video, has rolled out the first of many new features to come in what the company is referring to as the all-new Frame.io. The new advanced Image Review tool brings all of the platform’s review and collaboration capabilities to more types of visual media, like photos, illustrations and graphic design.

The expansion of Frame.io’s toolset to support high-resolution images will enable professional video teams to collaborate on visual content and manage their video creative assets in one place.

Filmmakers will be able to collaborate on imagery from location scouts, castings, mood boards and other graphical assets; content marketers can now collaborate with their teams on video branding concepts and high-res imagery; and digital agencies can share creative campaigns with clients using safe and secure review tools on a variety of projects, from ad spots to Instagram Stories.

Image Review tool’s main features:
• Commenting and annotations
• High-resolution renders up to 8K
• Graphical assets for previewing graphical or animated elements as PNGs
• Zoom, pan, and loupe. Users can zoom by pinching, pan by dragging and magnify at 100% resolution with the new loupe tool
• Full-screen viewing
• Mini image map preview. If you are zoomed in and looking at a large image, the new mini image map will help find your current area of focus

 

 

Frame.io to preview its next-gen collaboration tool at NAB

Frame.io will be at NAB this year previewing its re-engineered workflow management tool, which will have a full release early this summer. This next generation of the company’s media review and collaboration software, the new Frame.io was redesigned with speed in mind.

“When we first launched Frame.io, it was greenfield territory,” explains CEO Emery Wells. “We were able to launch a ton of features very quickly. Last year we assessed that our core infrastructure needed to be rebuilt if we wanted to execute on our very aggressive roadmap. Over the past year, we have been feverishly rebuilding almost the entire application from the ground up. I’d say it’s analogous to replacing railroad tracks right from underneath a speeding train without any the passengers feeling a thing. That work has been going on for about a year, and now Frame.io is sitting on a brand new, very solid and very secure infrastructure. Now with the right foundation, we’ve been able to work much more quickly and get back to the fast and furious shipping cadence of the first two years. The all new Frame.io is just a sneak peek of much much more to come.”

The new offering will be up 100x faster with a new media browser that enables users to search through thousands of assets quickly. New sorting and search options make it easier for users to find exactly what they need in less time. The new uploader can support speeds above 1GB and retains full nested folder structures during upload.

There will also be a revamped core video playback and media experiences for video, audio, images, multi-page PDFs and animated GIFs. The rebuilt core video playback engine means faster/smoother playback with less buffering, at up to 4K resolution.

Range-based comments will unlock a whole new level of communication. Users can drag the comment handle over the timeline to create a range and better reference the underlying content. Users can also see who’s currently watching (live) and who’s already watched with clip history. Clip statistics show you play count, historical views, and even let you set up a notification when a specific person or group of people start viewing.

All in all, Frame.io is adding over 150 additional features and improvements:
• All new apps and integrations for enhanced workflows
• Improved playback performance with HLS and DASH streaming
• Visual watermarking
• Media lifecycle management
• Dozens of security features in support of a commitment to offer the most secure platform available for video review

Last month, Frame.io shipped a completely redesigned player experience that laid the foundation for the new Frame.io and many more features to come. The new player page supports 360-degree VR content with spatial annotations so users can highlight a specific target within the frame. With a design and improved performance on mobile browsers, the player page allows users to an easily add descriptions to files, clearly see what date and version they are working on and collaborate even more quickly with their teams and clients.

Frame.io and Pond5 partner to make choosing stock easier

Frame.io, which makes workflow management platforms for video teams, and Pond5, a marketplace for royalty-free HD, 4K video and rich media assets, have teamed up to deliver a deep integration between the Frame.io platform and the Pond5 marketplace. As a result of this partnership, video pros can access the Pond5 marketplace directly within Frame.io and send video clips directly from Pond5, fast-tracking the selection, approval and distribution process.

“Getting agreement on the right asset can feel like finding ‘The One,’ requiring significant collaboration and input from many stakeholders,” says Emery Wells, co-founder/CEO of Frame.io. “This partnership makes that process easier.”

With Frame.io as the command center for all video projects, video pros can import any creative asset from their Pond5 collections in just two clicks. Team members can provide feedback in one central hub, leaving timestamped comments and annotations directly on assets, and helping to quickly narrow choices while keeping the whole team in the loop. The bilateral integration means creatives can export any clip into Frame.io for consideration when browsing Pond5, with no trail of links to follow or retrace.

Once the team has decided on an asset from Pond5’s collection, the high-res purchased file can be sent directly to Frame.io, keeping everything centrally organized and accessible. Editors on the project have instant access to the asset in Adobe Premiere Pro CC for a seamless handoff.

Frame.io Enterprise: collaboration for large organizations

Frame.io, makers of video review and collaboration platforms for content creators, has just launched Frame.io Enterprise, providing large organizations — such as media corporations, ad agencies, brands and institutions of all sizes — with a solution that features team management, enterprise-grade security and enhanced support, among other things. Frame.io Enterprise is already being used by Vice, Turner Broadcasting Systems, BuzzFeed and DJI.

“One of the key challenges that larger organizations face when deploying collaboration software is the ability to manage everything from one central account while still allowing each brand, division or production to have their own private work space,” says co-founder/CEO of Frame.io Emery Wells.

Frame.io Enterprise allows large organizations to get visibility into the work happening across the entire company while individual teams can stay focused on their projects. Administrators can organize teams based on their company’s needs and structure, manage member and resource allocation and control team access and visibility.

Frame.io Enterprise helps organizations fulfill their compliance requirements with industry-leading security protocols. In addition to team-level privacy, Frame.io Enterprise supports Single Sign-On with Okta and SAML 2.0, high-security workstations, bank-level encryption and more. While users can access their Frame.io projects from any given device, if a device is ever lost or stolen, an admin can quickly disable active sessions, protecting against a potential security breach that would otherwise jeopardize confidential, proprietary information.

In terms of support, Frame.io offers customized onboarding, a dedicated account representative and prioritized customer support.

Frame.io Enterprise is available now.

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Quick Chat: Emery Wells discusses Frame.io for Adobe After Effects

By Randi Altman

Frame.io is a cloud-based video collaboration tool that was designed to combine the varied ways pros review and approve projects — think Dropbox, Vimeo or email. Frame.io allows you to create projects and add collaborators and files to share in realtime.

They are now offering integration with Adobe’s After Effects that includes features like realtime comments and annotations that sync to your comp, the ability to import comments and annotations into your comp as live shape layers, and uploads of project files and bins.

To find out more, I reached out to Frame.io’s co-founder/CEO Emery Wells.

You just launched a panel for Adobe After Effects. Why was this the next product you guys targeted?
We launched our first Adobe integration with Premiere Pro this past NAB. It was a huge amount of work to rebuild all the Frame.io collaboration features for the Adobe Extension architecture, but it was worth the effort. The response from the Premiere integration was one of the best and biggest we received. After Effects is Premiere’s best friend. It’s the workhorse of the post industry. From complex motion graphics and visual effects to simple comps and title sequences, After Effects is one the key tools video pros rely on so we knew we had to extend all of the capabilities into AE.

Can you discuss the benefits users get from this panel?
Workflow is often one of the biggest frustrations any post pro faces. You really just want to focus on making cool stuff, but inevitably that requires wrangling renders, uploading files everywhere, collecting feedback and generally just doing a bunch of stuff that has nothing to do what you’re good at and what you enjoy. Frame.io for Adobe After Effects allows you to focus on the work you do well in the tool you use to do it. When you need to get feedback from someone, just upload your comp to Frame.io from within AE. Those people will immediately get a notification via email or their phone and they can start leaving feedback immediately. That feedback then flows right back into your comp where you’re doing the work.

We just cut out all the inefficient steps in between. What it really provides, more than anything else, is rapid iteration. The absolute best work only comes through that creative iteration. We never nail something on our first try. It’s the 10th try, the 50th try. Being able to try things quickly and get feedback quickly not only saves time and money, but will actually produce better work.

Will there be more Adobe collaboration offerings to come?
The way we built the panel for Premiere and After Effects actually uses the entire Frame.io web application codebase. It essentially just has a different skin on it so it feels native to Adobe apps. What that essentially means is all the updates we do to the core web application get inherited by Premiere and After Effects, so there will be many more features to come.

Not long ago Frame.io got a huge infusion of cash thanks to some heavy-hitter investors. How has this changed the way you guys work?
It’s allowing us to move faster and in parallel. We’ve now shipped four really unique products in about a year and half. The core web app, the Apple Design award-winning iOS app, the full experiences that live inside Premiere and AE, and our desktop companion app that integrated with Final Cut Pro X. All these products require considerable resources to maintain and push forward, so the capital infusion will allow us to continue building a complete ecosystem of apps that all work together to solve the most essential creative collaboration challenges.

What’s next for Frame.io?
The integrations are a really key part of our strategy, and you’ll see more of them moving forward. We want to embed Frame.io as deeply as we can in the creative apps so it just becomes a seamless part of your experience.

Check out this video for more:

Collaboration app from Frame.io available for iPhone

Frame.io, which seems to be releasing new features and tools almost monthly, has developed an iPhone app for video review and collaboration. The all-new iOS app gives editors, producers, artists and filmmakers the ability to share, review and collaborate on videos wherever they are.

Frame.io for iOS includes: time-based comments and video annotations so you can draw directly on video frames to accurately communicate your feedback; video transcoding in the cloud so you can upload any video format and not have to worry about playback compatibility; version control so you can see what your video looked like one version ago or 100 versions ago; Comment Replay, which loops a four-second range around any comment so you can get a sense of what it means in context; TouchScrub, allowing users to slide their finger over a thumbnail to preview; and Touch ID for added security.

“We spent eight months perfecting the Frame.io experience for iPhone”, says Frame.io CEO, Emery Wells. “The old way of working with email and 10 different file sharing and video review services just wasn’t cutting it. We first solved that problem on the web and now with Frame.io for iOS we’ve made the entire video review and collaboration experience accessible from anywhere.”

We reached out to Frame.io’s Emery Wells to find out more about the app. First we asked, why the eight-month timeframe for building the app?

“Doing an iOS app from scratch is a big undertaking. We wanted it to be 100 percent native. We didn’t choose to reuse any code, we didn’t rewrap the web application. This allowed us to take advantage of all the latest features available in iOS like Touch ID and 3D Touch,” he explains. “We completely redesigned three or four times before arriving at the final design. Simultaneously to designing, we started coding all the really essential parts of the app. The stuff we know we’ll need even if we go through another drastic design change. We kept working like this until we came up with two to three magic moments. When we impress ourselves then we know we’re ready to start thinking about shipping.

Wells believes the magic moments in this first release were these three key things:
1.  Pull down collaborator animation. This is really custom UI/UX and animation.
2. TouchScrub with Peek and Pop support. “The first time we got TouchScrub working everyone was giddy,” he says. “There is something so satisfying about scrubbing your finger over a clip to get a quick preview. Peek and Pop support was icing on the cake.”

3. Comment Replay. This was an idea Wells came up with when they were working on their Premiere launch video. “Team members were leaving notes for me like, ‘Needs to come in on the beat.’ I’d be reading these notes on our yet-unreleased iPhone app and it would be really hard to experience that little moment where the note was left. I wanted to loop that little range a few times to a get a sense of what he meant and understand the comment in context. We came up with the idea of Comment Replay, which loops four seconds around any comment. It’s insanely useful.”

We also asked Wells if plans for a non-iOS mobile device was in his future. “We started with iOS probably because most of our team is iOS-centric. We all have iPhones and Macs. It’s not a religious decision. Android is great and hopefully at some point in the future we’ll see Frame.io on Android but our expertise and familiarity was more in line with iOS.”

Also available in French and German, the Frame.io iOS app can be downloaded now from the App Store. Check out their product video…

Frame.io’s Emery Wells talks about Premiere Pro collaboration

In this business, collaboration is key. And without a strong system in place, chaos ensues, things get missed and time and money is wasted. The makers of Frame.io, a video review, sharing and collaboration platform, know that first hand, having been hands-on post pros. Recently, they came out with a realtime tool for Adobe Premiere Pro, aptly named Frame.io for Premiere Pro. The product includes the entire Frame.io application, redesigned and re-engineered for Adobe’s panel architecture.

This product, they say, is based on decades of real-world experience sitting in an editor’s chair. Features of the product include a shared cloud bin that multiple editors can work from; one click import and export of sequences, project files and entire bins; realtime comments directly in the Premiere timeline with no marker syncing; auto versioning for rapid iteration on creative ideas; comment marker syncing for when you do not have an internet connection; and sync’d playback in Frame.io and your Premiere timeline.

To find out more, we reached out to Frame.io co-founder and CTO Emery Wells (right) to find out more.

With this latest offering, you target a specific product. Does this mean you will be customizing your tool for specific editing platforms going forward?
Frame.io is a web application that can be accessed from any browser. It is not NLE specific and you can upload media that’s come from anywhere. We’ve started to build (and will continue to build) tools that help bridge the gap between the creative desktop apps like Premiere and Frame.io. Each tool we integrate comes with its own unique set of challenges and capabilities. Premiere’s extension model was compatible with Frame.io’s architecture so we were able to bring the entire feature set directly inside Premiere.

How is this product different from others out there?
It’s much more significant than an integration. It’s an entire realtime collaboration layer for Adobe Premiere and is transformative to the way video gets made. The Premiere integration has already been in the hands of companies like BuzzFeed, where they have 200 producers cranking out 175 videos/week. That is an absolutely maddening pace. Frame.io and our latest Premiere integration brings efficiency to that process.

Can multiple editors work simultaneously, like Avid?
No. It’s not a replacement for an Avid set-up like that.

What are the costs?
The Premiere extension comes standard with any Frame.io plan, including our free plan.

What speed of Internet is required?
We recommend a minimum of 10 megabits per second, which is fairly accessible on any broadband connection these days.

How easy to use is it, really?
It’s as easy as the Frame.io web application itself. Anyone can get up to speed in 10-15 minutes of poking around.

What do you think is the most important thing users should know about this product?
We’re solving real problems based on real experience. We built the tool we wanted as editors ourselves. Frame.io for Premiere Pro really allows you to go home at a decent hour instead of waiting around for a render at 10pm. We automate the render, upload and notification. You don’t have to pull your hair out trying to stay organized just to move a project forward.

Frame.io updates video collaboration tool

The minds behind Frame.io have added some new features to their cloud-based video collaboration tool, which they say has now surpassed 50,000 members from 120 countries.

These include the following for the Frame.io Web App 1.1
• New Private Team Files and Folders — You can now set files and folders to be invisible from collaborators.
• New Collaborator Permissions — You can now restrict collaborators from downloading, sharing or inviting other collaborators.
• New Project Sharing — When project sharing is turned on, anyone with the link can join. You can invite large groups of collaborators without having to invite them individually.
• New Realtime Upload Status — Now all participants of a project can see upload progress in realtime, which can eliminate lots of confusion.
• Expanded Keyboard Shortcuts — You can now use the arrow keys to navigate through thumbnails: spacebar to Quicklook, Esc to exit, Enter key to enter the player, and Esc key again to exit the player.

Updates for the Final Cut Pro Companion App 1.1. include:
• Added support for queuing
• Drag and drop upload from the desktop
• Custom export locations allow access to rendered FCP X media
• Convert FCP X markers into timestamped Frame.io comments
• Added options to choose marker types when exporting only clips with markers
• New reduced bandwidth option

See our past coverage of Frame.io here.

Frame.io companion app for Final Cut Pro X now available

Frame.io has made available a companion desktop app for OS X users that tightly integrates its video review, collaboration and sharing platform with Apple’s Final Cut Pro X software. Editors can now publish individual clips or an entire timeline in full quality (ProRes 4444) or proxy (MP4) to Frame.io. At that point, Frame.io automatically notifies everyone in the Frame.io project, who can then either see previews of the timeline on the Web or download the full-quality version.

“The Final Cut Pro X integration was important because seamless workflow with the creative tools you already use is an essential part of our strategy,” explains Emery Wells. “We’ve built some truly massive time-saving features into this app. For the first time, you can batch export a Final Cut timeline as individual clips and upload to the cloud in one step. We also let you selectively mark clips for upload so if three or four clips need to be rendered out for your VFX team, you don’t have to pull them out or deconstruct your entire timeline. Just mark them and upload in one step.”

Artists and editors can use Frame.io’s new FCP X companion app to:
• Quickly publish an FCP X timeline for work-in-progress review
• Upload digital dailies with synced sound
• Share a full timeline or selected clips from a timeline with the team for VFX or color grading

Features of the new companion app allow editors to:
• Use markers in FCP X to upload select clips
• Exclude clips that are disabled in the timeline
• Select a portion of the timeline to upload to Frame.io
• Embed FCP X notes and keywords into clips, which are searchable from Spotlight

Frame.io is built for collaboration, offering the ability to create a private workspace for each project on the docket and decide who has access to what. Every action performed is tied to an individual user and tracked so that project participants receive notifications about what’s happening in the project.

The Frame.io companion app for Final Cut Pro X users is available for free in the Mac App Store, and check out their video here https://vimeo.com/131701161.

NAB: Exploring collaborative workflows on the exhibit floor

By Adrian Winter

It was back to the showroom floor for me today as I checked in on a number of exhibitors with an eye toward collaborative workflows.

My first stop was the Adobe booth to take in a demonstration of Adobe Anywhere — Adobe’s collaborative platform for Premiere, Prelude and After Effects.

The workflow is built around a number of users, working either in house or remotely, that can access and work with the same footage all stored in one place called a Collaboration Hub. This Continue reading

Frame.io: video collaboration, media access, task management in the cloud

By Randi Altman

We all know that the world and how people communicate and share information has changed — it’s instant and it’s global — and that change has trickled down to the production and post industries. While clients still come to see their projects worked on live and in person, that is no longer the norm. Instead, clients and collaborators can be at different sides of the globe or maybe just across town and not wanting to deal with traffic.

Regardless of the situation, more and more collaboration is happening remotely with the help of the Internet and applications designed to allow instant access and the ability to give feedback.

One recent offering is from Frame.io. It’s a cloud-based collaboration platform for media Continue reading