London-based color and finishing house Cheat has expanded, adding three new grading and finishing suites, a production studio and a client lounge/bar space. Cheat now has four large broadcast color suites and services two other color suites at Jam VFX and No.8 in Fitzrovia and Soho, respectively. Cheat has a creative partnership with these studios.
Located in the Arthaus building in Hackney, all four of Cheat’s color suites have calibrated projection or broadcast monitoring and are equipped with cutting-edge hardware for HDR and working with 8K. Cheat was the first color company to complete a TV series in 8K on Netflix’s The End of The F***ing World in 2017. Having invested in improved storage and network infrastructure during this period, the facility is well-equipped to take on 8K and HDR projects.
Cheat uses Autodesk Flame for finishing and Blackmagic DaVinci Resolve for color grading.
The new HDR grading suite offers HDR mastering above 2,000 nits with a Flanders Scientific XM310K reference monitor that can master up to 3,000 nits. Cheat is also now a full-fledged Dolby Vision-certified mastering facility.
“Improving client experience was, of course, a key consideration in shaping the design of the renovation,” says Toby Tomkins, founder of Cheat. “The new color suite is our largest yet and comfortably seats up to 10 people. We designed it from the ground up with a raised client platform and a custom-built bias wall. This allows everyone to look at the same single monitor while grading and maintaining the spacious and relaxed feel of our other suites. The new lounge and bar area also offer a relaxing area for clients to feel at home.”