Tag Archives: Final Cut Pro

Automatic Duck ships app that brings FCP X clips into Motion

During NAB 2016, we spoke to Automatic Duck co-founder Wes Plate about the upcoming release of Xsend Motion, which converts XML from Final Cut Pro X to a Motion 5 project, building a bridge between the two applications. The software, which costs $99, is now shipping, but if you buy it before June 8, it’s on sale for $79.

“We have been working on Xsend Motion for a long time, and while it was great to announce at NAB that it was coming, we’re thrilled to finally have it available,” says Plate. “The day after it shipped a customer wrote to me that Xsend Motion ‘really saved our bacon.’ Xsend Motion is already finding its audience.”

Xsend Motion, which reads XML exports, or is able to process projects directly from the Final Cut Pro X Share menu, is also able to translate clip transforms, speed changes, and many third party filters. It can be purchased through FxFactory.

Check out our interview with Wes about Xsend Motion during NAB.

Behind the Title: Heresy lead editor Justin Fong

NAME: Justin Fong

COMPANY: Venice, California’s Heresy

CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service production company doing everything from prepro to post production, mainly creating work in broadcast commercials and branded content, while dabbling in music videos, television and feature films.

WHAT’S YOUR JOB TITLE? Lead Editor

WHAT DOES THAT ENTAIL?
Editing is huge — it’s an invisible art form that makes or breaks the content. Literally, without editing, you just got a blob of footage sitting there. My job is to create the story and vision of the project by bringing out its emotion and concept.

Specifically, after the footage is all shot, it’s given to me to start building out — the offline edit. I’m given scripts, concept boards, sound reports, script notes, notes from the director and client(s) to begin with a strong foot forward. From there I create the first version of the edit, while working closely with the director. This version then goes out to clients for approval, and round and round we go until the edit is locked and ready for finishing.

Finishing entails sound mixing and color grading. Then when we have received all those assets back, we go into an online edit that incorporates all the final elements. And finally, we are ready to deliver and broadcast to the world!!!

WHAT SHOULD PEOPLE KNOW ABOUT EDITING? ANY SURPRISES?
I don’t think there’s anything that’s really surprising about editing, but one time I told a friend what I do and her response was, “It sounds easy.” A real peach she is! The technicality of it can be easy, but it takes a lot of patience and creativity to pull through an entertaining or thought-provoking edit. An edit can literally go a million different ways, but I believe there are a few paths that make it great.

WHAT TOOLS DO YOU USE?
I use Apple Final Cut Pro and Adobe Premiere.

WHAT’S YOUR FAVORITE PART OF THE JOB?
It’s great to see the project through to its final stage.

WHAT’S YOUR LEAST FAVORITE?
I have to be chained to my desk… until they have a phone that can store terabytes of footage so I can edit on the beach.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
That moment when I pick up my son from day care.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would love to work in a nice/good restaurant. Just serving people good food and watching them enjoy it; I think that would be a nice experience.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I knew in high school in my media class. I got really excited when cuts came together. Especially when The Matrix came out. I did a ghetto-style version of my own bullet time effect (whenever the camera revolves around the character when they’re fully frozen). I just took a bunch of photos, as my friends stood still, then stitched it together. The final product wasn’t as seamless as the movie, of course, but that excitement was pure joy. So I just gravitated to editing because it made me happy.

Verizon HopeLine

Verizon HopeLine

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I just finished up some projects for Viacom Velocity with Verizon HopeLine called 6000 Beds about domestic abuse awareness, a YouTube campaign for that last Terminator movie and a Vitacoco ad campaign starring Jane Lynch.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I did this BMW short film that was about this small town of oddballs in Germany trying to launch the new BMW 1 Series to America using this magnificent, gigantic ramp. It was a failure obviously. I loved it so much because the project was so weird. Really proud of that one.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My iPhone, my Mac Pro and my TV.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have a voodoo doll of my producer doll at home that I stick needles into. Just kidding! To de-stress, a nice dinner with my wife does wonders!

Quick Chat: SuperMeet founders Michael Horton and Daniel Bérubé

On June 26, the first Bay Area SuperMeetUp is taking place at the McEnery Convention Center in San Jose, California. Held in association with Future Media Concepts and the FCPX Creative Summit, the Bay Area SuperMeetUp will feature, among other things, a keynote by Randy Ubillos, former chief architect of Final Cut Pro.

This all seems pretty cool, so we decided to reach out to the event’s architects to find out more about this SuperMeetUp and the other events they hold all over the world. The following is our Quick Chat with Daniel Bérubé and Michael Horton (pictured left to right above). Bérubé, of the Boston Creative Pro User Group (BOSCPUG), is co-producer of these SuperMeets with Michael Horton, the founder of the Los Angeles Creative Pro User Group (LACPUG).

What is a SuperMeetUp versus a SuperMeet?
SuperMeets are gatherings of Adobe, Avid, Final Cut Pro and DaVinci Resolve editors, gurus and digital filmmakers from the US, Europe and the world over. A SuperMeetUp is the same thing, only smaller. There is room for only 300 people at this event in San Jose, thus we are calling it a SuperMeetUp. This will be the first-ever Bay Area SuperMeetUp. We’ve also previously held SuperMeetUps during SXSW and in Boston.

How did this upcoming SuperMeetUp come to be?
While attending the 2015 Editors Retreat in Daytona earlier this year, Dan had an opportunity to discuss with Future Media Concepts his idea of holding one of our SuperMeet events alongside their three-day FCPX Creative Summit in San Jose. We thought that might be fun, and FMC loved the idea! So after a few weeks of figuring out how to do this, we decided that a SuperMeetUp would be perfect to hold during the Summit.

Do you have to register or attend the FCPX Creative Summit in order to attend the SuperMeetUp?
No. The SuperMeetUp is a separate event. It is held in the same location as the Creative Summit, but it is an entirely separate event. Everyone is welcome. All you need is a SuperMeetUp ticket.

Does the main interest for attendees need to be in FCPX in order to make the SuperMeetUp worth their time?
Not at all. This event is not just about Final Cut Pro X. We will have presentations from Blackmagic Design, Adobe, Other World Computing and Kanen Flowers of That Studio.

Randy Ubillos

Randy Ubillos

Having Randy Ubillos as your Keynote speaker is exciting. How did that come about?
Some of your readers might not recognize the name Randy Ubillos, but he is the former chief architect of video apps at Apple. He recently announced his retirement. While at Apple he created and worked on a range of products, including Final Cut Pro, Final Cut Pro X, Aperture, iMovie ’08 through ’11 and iPhoto for iOS. He also created versions 1 through 4.2 of Adobe Premiere Pro. How’s that for a career?

Randy Ubillos fundamentally changed the way we all tell visual stories. He changed the world’s post industry. Entire industries have grown up around what he has created. So, yes indeed, this is exciting.

What is the Digital SuperMeetUp Showcase?
This is where all attendees can enjoy a few cocktails, network and party with industry peers, talk one on one with leading manufacturers, get hands-on demos and simply learn about what is going on in the world of hardware and software.

There will be over 15 software and hardware developers to hang out with, including Adobe, Atomos, Blackmagic, Boris FX, CoreMelt, FCPWorks, Flanders Scientific, Imagineer, LumaForge, Lumberjack Systems, OWC, Pond5, Ripple Training, Sonnet, Telestream, That Studio and others. Doors open at 5pm, so it is best to get to the SuperMeetUp at that time. Stage presentations begin at 7pm.

What is the value of attending a SuperMeetUp?
Good question. Like everything, you get out of it what you put into it. A SuperMeetUp, like a SuperMeet, or like any networking event you attend, is all about you. We provide you with the venue, some food and drink and a bunch of like-minded people who are interested in the same things you are. But it is YOU who must have the courage to go up to strangers and say, “My name is,” and take it from there. Do that and you just might meet that one person who can change your life. This event will be jam packed with some of the brightest minds in the industry.

In just one night you will not only get a chance to meet and greet these people, but learn something as well — all for the price of a ticket and the will to get out of the house.

Will there be one of your “world famous” raffles?
Oh sure. How can there be a SuperMeetUp without a raffle? It’s a tradition and a heck of a lot of fun. Currently, there is more than $25,000 worth of valuable prizes to give away to dozens of lucky filmmakers, including a Blackmagic Pocket Camera, an Atomos Shogun, a one-year subscription to Adobe Creative Cloud and copies of iZotope RX Advanced. Plus, we’ve so much more to give away. Raffle tickets are only $2 each or three for $5.

How much does it cost to attend the SuperMeetUp?
It’s $15 per person, however readers of PostPerspective can save $5 off of general admission by using code PPVIP during registration — making the cost only $10, plus ticket fee. Now that’s a heck of a deal!

Just go to http://supermeet.com and click on the Buy 
Tickets button, then enter the PPVIP promo code on the Eventbrite RSVP page. If someone needs a hotel room, FMC has made a deal with the Fairmont Hotel in San Jose, which is a five-minute walk to the SuperMeetUp. Just go here and click on the Register Now button. Fill out all required information, click Continue to Part 2 and select SuperMeetUp single-night package.

Any other SuperMeets coming up this year?
Yes! The Annual Amsterdam SuperMeet will once again be held at the Hotel Krasnapolsky in the heart of Amsterdam on Sunday, September 13. It’s going to be huge. Plus, we’re exploring the idea of holding another SuperMeet in November, and we look forward to sharing an update with you soon.

Using humor to tell serious story for Greenpeace

By Randi Altman

When you think of the environmental organization Greenpeace, images of people protecting whales, forests and oceans come to mind. It’s serious business… but recently the non-profit decided to extend its reach with humor.

While Greenpeace videos are well viewed, it’s mostly Greenpeace enthusiasts and activists who hit play. In order to reach a more general audience the organization turned to comedy, specifically LA-based writer/director/editor Olivier Agostini.

This filmmaker has a lot of public service work experience where he uses humor to help tell a serious story. And he’s got the awards to prove it, including a first place finish for his film Piñata at the 2010 Rome Film Festival, as well as Emmys, a Gold Addy, a Silver Telly and Continue reading

EditShare qualifies Mavericks for its shared storage, asset management, archiving tools

Boston — EditShare is now offering Mac OS X 10.9 (Mavericks) compatibility for all its shared storage, Flow media asset management and Ark archiving and back-up products.

EditShare (http://editshare.com) customers using Mavericks with Avid Media Composer 7.0.3 and 6.5.4.1, Final Cut Pro X 10.1, and Pro Tools 11.1 can connect to EditShare shared storage systems via Thursby’s DAVE 11 SMB client, or via AFP for optimal performance. Media Composer 7.0.3 editors who connect to EditShare shared storage via AFP and 10GB Ethernet will see marked performance improvements even when editing multiple streams of 10-bit uncompressed HD.

EditShare integrates high-performance shared storage solutions (XStream, Energy and Field) with video ingest (Geevs and Flow), media asset management (Flow), and archive and back-up (Ark) tools to offer broadcast and post production professionals a productivity-enhancing, tapeless workflow on a highly scalable infrastructure.