Fox Television decided to help fans of its Scream Queens horror/comedy series visit the show’s set in a way that wasn’t previously possible, thanks to eight new virtual reality short videos. For those of you who haven’t seen the show, Scream Queens focuses on a series of murders tied to a sorority and is set at a fictional college in New Orleans. The VR videos have been produced for the Samsung Milk VR, YouTube 360° and Facebook platforms and are rolling out in the coming weeks.
Fox called on SuperSphere Productions — a consultancy that helps with virtual reality project execution and delivery — to bring their VR concepts to life. SuperSphere founder Lucas Wilson worked closely with Fox creative and marketing executives to develop the production, post and delivery process using the talent, tools and equipment already in place for Scream Queens.
“It was the first VR shoot for a major episodic that proved the ability to replicate a realistic production formula, because so much of VR is very ‘science project-y’ right now,” explains industry vet Wilson, who many of you might know from his work with Assimilate and his own company Revelens.
Wilson reports that this project had a reasonable budget and a small crew. “This allowed us to work together to produce and deliver a wide series of experiences for the show that — judging by reaction on Facebook — are pretty successful. As of late November, the Closet Set Tour (extended) has over 660,000 views, over 31,000 likes and over 10,500 shares. In product terms, that price/performance ratio is pretty damn impressive.”
The VR content, captured over a two-day shoot on the show’s set in New Orleans, was directed by Jessica Sanders and shot by the 360Heros team. “The fact that a woman directed these videos is relevant, and it’s intentional. For virtual reality to take root and grow in every corner of the globe, it must become clear very quickly that VR is for everyone,” says Wilson. “So in addition to creating compelling content, it is critical for that content to be produced and influenced by talented people who bring a wide range of perspectives and experiences. Hiring smart, ambitious women like Jessica as directors and DPs is a no-brainer. SuperSphere’s mission is to open up a whole new kind of immersive, enriching experience to everyone on the planet. To reach everyone, you have to include everyone… from the beginning.”
In terms of post, editorial and the 5.1 sound mix was done by Fox’s internal team. SuperSphere did the conform and finish on Assimilate Scratch VR. Local Hero did the VR grading, also on Scratch VR. “The way we worked with Local Hero was actually kinda cool,” explains Wilson. “Most of the pieces are very single-location with highly controlled lighting. We sent them representative still frames, and they graded the stills and sent back a Scratch preset, which we used to then render and conform/output. SuperSphere then output the three different VR deliverables — Facebook, MilkV Rand YouTube.
Two videos have already launched — the first includes a behind-the-scenes tour, mentioned earlier, of the set and closet of Chanel Oberlin (Emma Roberts), created by Scream Queens production designer Andrew Murdock. The second shows a screaming match between the Scream Queens‘ Zayday Williams (Keke Palmer) and Grace Gardner (Skyler Samuels).
Following the Emmy-winning Comic-Con VR experience for its drama Sleepy Hollow last year, these Scream Queens videos mark the first of an ongoing Fox VR and augmented reality initiative for its shows.
“The intelligent way that Fox went about it, and how SuperSphere and Fox worked together to very specifically create a formula for replication and success, is in my opinion a model for how episodic television can leverage VR into an overall experience,” concludes Wilson.