Patrick Brice joins the directorial roster at LA-based content creation studio and production company GenPop. Also an actor, he brings with him experience writing, primarily for features, but he joins GenPop to focus on the advertising world.
Brice was first exposed to different ways to approach narrative storytelling while getting his BFA in Film and Video at the California Institute of the Arts. Creep, his first feature film as director/writer/actor (with Mark Duplass) premiered at the 2014 SXSW Film Festival and was distributed by Netflix and iTunes. His second feature as director/writer, The Overnight (starring Adam Scott, Taylor Schilling and Jason Schwartzman) premiered at the 2015 Sundance Film Festival. The Overnight made the rounds on the festival circuit that year, winning Best Narrative Feature at the deadCenter Film Festival, and earning a nomination for the Grand Jury Prize at Sundance, as well as for an Audience Award at the Edinburgh International Film Festival.
“Liberating” is how Patrick describes the opportunity to create commercial work with GenPop, “Being used to projects that take several years from conception to completion, the chance to focus on a very specific story and explore the narrative within the short format feels like the world is opening up.”
In addition to working with GenPop, Brice is currently writing a movie for Netflix — produced by the Duplass Brothers — which he will also direct. This marks Patrick’s third project with Mark Duplass, a long-term creative relationship that speaks to his collaborative spirit.
When director Ross Partridge and cinematographer Doug Emmett were in pre-production on their nine-episode web series Wedlock, they wanted a cinematic, shallow depth of field look.
They also knew they needed a camera package that was highly mobile and lightweight for stealthy shooting in practical locations. It also had to have great low-light capabilities in order to control the size of their lighting package and offer a broad choice of lenses. They decided on Canon EOS C300 digital cinema cameras and Cinema prime and zoom lenses.
“We didn’t want Wedlock to look like video,” says Emmett. “We needed a really high-quality image that looked as cinematic as possible. That’s what we got with the combination of our three Canon EOS C300 cameras and Canon cinema lenses.”
Executive produced by the indie filmmakers The Duplass brothers, Wedlock is a comedy, which stars Mark Duplass and Jennifer Lafleur, about two Type-A friends who decide to give romance a try — with the help of a therapist, of course.
The show was self-funded. “We took the ball into our own hands to see if we could produce it and then sell it to content providers or distributors,” explains Partridge. “We can package it and sell it as a series and then create a whole other season if we wish to.”
The production schedule was hectic. Wedlock was shot in a private residence in the Silver Lake section of Los Angeles over the course of four days. “In a world in which digital cameras are used heavily in TV production, the jump to the EOS C300 camera was very easy,” reports Emmett, who added that the camera’s form factor benefitted the DP since the budget necessitated working with a smaller crew.