Tag Archives: Digital Arts

Digital Arts expands team, adds Nutmeg Creative talent

Digital Arts, an independently owned New York-based post house, has added several former Nutmeg Creative talent and production staff members to its roster — senior producer Lauren Boyle, sound designer/mixers Brian Beatrice and Frank Verderosa, colorist Gary Scarpulla, finishing editor/technical engineer Mark Spano and director of production Brian Donnelly.

“Growth of talent, technology, and services has always been part of the long-term strategy for Digital Arts, and we’re fortunate to welcome some extraordinary new talent to our staff,” says Digital Arts owner Axel Ericson. “Whether it’s long-form content for film and television, or working with today’s leading agencies and brands creating dynamic content, we have the talent and technology to make all of our clients’ work engaging, and our enhanced services bring their creative vision to fruition.”

Brian Donnelly, Lauren Boyle and Mark Spano.

As part of this expansion, Digital Arts will unveil additional infrastructure featuring an ADR stage/mix room. The current facility boasts several state-of-the-art audio suites, a 4K finishing theater/mixing dubstage, four color/finishing suites and expansive editorial and production space, which is spread over four floors.

The former Nutmeg team has hit the ground running working their long-time ad agency, network, animation and film studio clients. Gary Scarpulla worked on color for HBO’s Veep and Los Espookys, while Frank Verderosa has been working with agency Ogilvy on several Ikea campaigns. Beatrice mixed spots for Tom Ford’s cosmetics line.

In addition, Digital Arts’ in-house theater/mixing stage has proven to be a valuable resource for some of the most popular TV productions, including recording recent commentary sessions for the legendary HBO series, Game of Thrones and the final season of Veep.

Especially noteworthy is colorist Ericson’s and finishing editor Mark Spano’s collaboration with Oscar-winning directors Karim Amer and Jehane Noujaim to bring to fruition the Netflix documentary The Great Hack.

Digital Arts also recently expanded its offerings to include production services. The company has already delivered projects for agencies Area 23, FCB Health and TCA.

“Digital Arts’ existing infrastructure was ideally suited to leverage itself into end-to-end production,” Donnelly says. “Now we can deliver from shoot to post.”

Tools employed across post are Avid Pro Tools, D Control ES, S3 for audio post and Avid Media Composer, Adobe Premiere and Blackmagic Resolve for editing. Color grading is via Resolve.

Main Image: (L-R) Frank Verderosa, Brian Beatrice and Gary Scarpulla

 

Quick Chat: Digital Arts’ Josh Heilbronner on Audi, Chase spots

New York City’s Digital Arts provided audio post on a couple of 30-second commercial spots that presented sound designer/mixer Josh Heilbronner with some unique audio challenges. They are Audi’s Night Watchman via agency Venables Bell & Partners in New York and Chase’s Mama Said Knock You Out, featuring Serena Williams from agency Droga5 in New York.

Josh Heilbronner

Heilbronner, who has been sound designing and mixing for broadcast and film for almost 10 years, has worked on large fashion brands like Nike and J Crew to Fortune 500 Companies like General Electric, Bank of America and Estee Lauder. He has also mixed promos and primetime broadcast specials for USA Network, CBS and ABC Television. In addition to commercial VO recording, editing and mixing, Heilbronner has a growing credit list of long-form documentaries and feature films, including The Broken Ones, Romance (In the Digital Age), Generation Iron 2, The Hurt Business and Giving Birth in America (a CNN special series).

We recently reached out to Heilbronner to find out more about these two very different commercial projects and how he tackled each.

Both Audi and Chase are very different assignments from an audio perspective. How did these projects come your way?
On Audi, we were asked to be part of their new 2019 A7 campaign, which follows a security guard patrolling the Audi factory in the middle of night. It’s sort of James Bond meets Night at the Museum. The factory is full of otherworldly rooms built to put the cars through their paces (extreme cold, isolation etc.). Q Department did a great job crafting the sounds of those worlds and really bringing the viewer into the factory. Agency Venables & Bell were looking to really pull everything together tightly and have the dialogue land up-front, while still maintaining the wonderfully lush and dynamic music and sound design that had been laid down already.

The Chase Serena campaign is an impact-driven series of spots. Droga5 has a great reputation for putting together cinematic spots and this is no exception. Drazen Bosnjak from Q Department originally reached out to see if I would be interested in mixing this one because one of the final deliverables was the Jumbotron at the US Open in Arthur Ashe Stadium.

Digital Arts has a wonderful 7.1 Dolby approved 4K theater, so we were able to really get a sense of what the finals would sound and look like up on the big screen.

Did you have any concerns going into the project about what would be required creatively or technically?
For Audi our biggest challenge was the tight deadline. We mixed in New York but we had three different time zones in play, so getting approvals could sometimes be difficult. With Chase, the amount of content for this campaign was large. We needed to deliver finals for broadcast, social media (Snapchat, Instagram, Facebook, Twitter), Jumbotron and cinema. Making sure they played back as loud and crisp as they could on all those platforms was a major focus.

What was the most challenging aspect for you on the project?
As with a lot of production audio, the noise on set was pretty extreme. For Audi they had to film the night watchman walking in different spaces, delivering the copy at a variety of volumes. It all needed to gel together as if he was in one smaller room talking directly to the camera, as if he were a narrator. We didn’t have access to re-record him, so we had to use a few different denoise tools, such as iZotope RX6, Brusfri and Waves WNS to clear out the clashing room tones.

The biggest challenge on Chase was the dynamic range and power of these spots. Serena beautifully hushed whisper narration is surrounded by impactful bass drops, cinematic hits and lush ambiences. Reigning all that in, building to a climax and still having her narration be the focus was a game of cat and mouse. Also, broadcast standards are a bit restrictive when it comes to large impacts, so finding the right balance was key.

Any interesting technology or techniques that you used on the project?
I mainly use Avid Pro Tools Ultimate 2018. They have made some incredible advancements — you can now do everything on one machine, all in the box. I can have 180 tracks running in a surround session and still print every deliverable (5.1, stereo, stems etc.) without a hiccup.

I’ve been using Penteo 7 Pro for stereo 5.1 upmixing. It does a fantastic job filling in the surrounds, but also folds down to stereo nicely (and passes QC). Spanner is another useful tool when working with all sorts of channel counts. It allows me to down-mix, rearrange channels and route audio to the correct buses easily.

Rex Recker’s mix and sound design for new Sunoco spot

By Randi Altman

Rex Recker

Digital Arts audio post mixer/sound designer Rex Recker recently completed work on a 30-second Sunoco spot for Allen & Gerritsen/Boston and Cosmo Street Edit/NYC. In the commercial a man is seen pumping his own gas at a Sunoco station and checking his phone. You can hear birds chirping and traffic moving in the background when suddenly a robotic female voice comes from the pump itself, asking about what app he’s looking at.

He explains it’s the Sunoco mobile app and that he can pay for the gas directly from his phone, saving time while earning rewards. The voice takes on an offended tone since he will no longer need her help when paying for his gas. The spot ends with a voiceover about the new app.

To find out more about the process, we reached out to New York-based Recker, who recorded the VO and performed the mix and sound design.

How early did you get involved, and how did you work with the agency and the edit house?
I was contacted before the mix by producer Billy Near about the nature of the spot. Specifically, about the filtering of the music coming out of the speakers at the gas station.  I was sent all the elements from the edit house before the actual mix, so I had a chance to basically do a premix before the agency showed up.

Can you talk about the sound design you provided?
The biggest hurdle was to settle on the sound texture of the woman coming out of the speaker of the gas pump. We tried about five different filtering profiles before settling on the one in the spot. I used McDSP FutzBox for the effect. The ambience was your basic run-of-the mill birds and distant highway sound effects from my SoundMiner server. I added some Foley sound effects of the man handling the gas pump too.

Any challenges on this spot?
Besides designing the sound processing on the music and the woman’s voice, the biggest hurdle was cleaning up the dialogue, which was very noisy and not matching from shot to shot. I used iZotope 6 to clean up the dialogue and also used the ambience match to create a seamless backround of the ambience. iZotope 6 is the biggest mix-saver in my audio toolbox. I love how it smoothed out the dialogue.

VDS offering Scratch workstations optimized for 4K, 2K DI, and dailies

MARLBOROUGH, MA – Versatile Distribution Services (VDS), a distributor specializing in integrated solutions for the media and entertainment industry, is offering exclusive 4K and 2K turnkey workstations that feature Assimilate’s Scratch DI software running on HP Z820 workstations in North America and Latin America.

The workstations are available now.

The Scratch systems enable digital cinema and broadcast artists to generate dailies, conform, color correct, and complete the finishing of features, documentaries, videos, and episodic TV within a realtime, integrated, user-friendly workflow.

VDS (http://www.versatiledistributionservices.com/ASSIMILATE.php) has leveraged the collective experience of leaders in 4K, such as Assimilate, HP, Fusion-IO, AJA and Bluefish444, to build systems that remove much of the trial and error when configuring the appropriate CPU, RAM, graphics and storage for popular 4K projectors, displays and output.

“At Digital Arts (www.digital-arts.net), we launched New York City’s first true 4K grading theater,” said Axel Ericson, founder of Digital Arts. “We designed it with the best technologies in order to redefine new standards in film post production. The theater includes world-class brands and products, such as the Christie 4K 4220 projector and Meyer Sound 7.1 Acheron speakers.

“As leaders in the 4K landscape, we chose Assimilate Scratch and Bluefish444 for 4K DI because of its real-time 4K workflow capabilities without the cost of traditional big-iron systems. We’re really excited to learn about the new turnkeys from VDS and Assimilate, because they take a lot of the trial and error out of configuring 4K workflows. This is what the market needs in order to widen the 4K user base.”

Here are some details about the workstations:
• These HP Z820 workstations feature the latest Intel Xeon processors, massively scalable RAM, and five third-gen PCI Express slots, the Z820 is ideal for creative professionals at the top of their game.

• The Scratch Z820 turnkey systems are available in 2K/4K and HD configurations jam-packed with RAM, top-of-the-line Nvidia graphics and storage options from HP, Fusion-IO and others.

• There is 4K HD-SDI preview with AJA’s Kona 3G and full 12-bit HD-SDI preview with Bluefish444’s Epoch|4K SuperNova video card allows artists to preview images in the highest possible bit depth.

• Versatile Distribution Services’ integration experts have experience optimizing the graphics and storage in Scratch systems for a range of high-performance DI and finishing environments, including Christie and Sony 4K projectors and Eizo, Christie and Sharp 4K monitors. VDS tests each 4K and 2K turnkey system in a simulated film and broadcast environment before it ships.