Tag Archives: Digital Arts

Rex Recker’s mix and sound design for new Sunoco spot

By Randi Altman

Rex Recker

Digital Arts audio post mixer/sound designer Rex Recker recently completed work on a 30-second Sunoco spot for Allen & Gerritsen/Boston and Cosmo Street Edit/NYC. In the commercial a man is seen pumping his own gas at a Sunoco station and checking his phone. You can hear birds chirping and traffic moving in the background when suddenly a robotic female voice comes from the pump itself, asking about what app he’s looking at.

He explains it’s the Sunoco mobile app and that he can pay for the gas directly from his phone, saving time while earning rewards. The voice takes on an offended tone since he will no longer need her help when paying for his gas. The spot ends with a voiceover about the new app.

To find out more about the process, we reached out to New York-based Recker, who recorded the VO and performed the mix and sound design.

How early did you get involved, and how did you work with the agency and the edit house?
I was contacted before the mix by producer Billy Near about the nature of the spot. Specifically, about the filtering of the music coming out of the speakers at the gas station.  I was sent all the elements from the edit house before the actual mix, so I had a chance to basically do a premix before the agency showed up.

Can you talk about the sound design you provided?
The biggest hurdle was to settle on the sound texture of the woman coming out of the speaker of the gas pump. We tried about five different filtering profiles before settling on the one in the spot. I used McDSP FutzBox for the effect. The ambience was your basic run-of-the mill birds and distant highway sound effects from my SoundMiner server. I added some Foley sound effects of the man handling the gas pump too.

Any challenges on this spot?
Besides designing the sound processing on the music and the woman’s voice, the biggest hurdle was cleaning up the dialogue, which was very noisy and not matching from shot to shot. I used iZotope 6 to clean up the dialogue and also used the ambience match to create a seamless backround of the ambience. iZotope 6 is the biggest mix-saver in my audio toolbox. I love how it smoothed out the dialogue.

VDS offering Scratch workstations optimized for 4K, 2K DI, and dailies

MARLBOROUGH, MA – Versatile Distribution Services (VDS), a distributor specializing in integrated solutions for the media and entertainment industry, is offering exclusive 4K and 2K turnkey workstations that feature Assimilate’s Scratch DI software running on HP Z820 workstations in North America and Latin America.

The workstations are available now.

The Scratch systems enable digital cinema and broadcast artists to generate dailies, conform, color correct, and complete the finishing of features, documentaries, videos, and episodic TV within a realtime, integrated, user-friendly workflow.

VDS (http://www.versatiledistributionservices.com/ASSIMILATE.php) has leveraged the collective experience of leaders in 4K, such as Assimilate, HP, Fusion-IO, AJA and Bluefish444, to build systems that remove much of the trial and error when configuring the appropriate CPU, RAM, graphics and storage for popular 4K projectors, displays and output.

“At Digital Arts (www.digital-arts.net), we launched New York City’s first true 4K grading theater,” said Axel Ericson, founder of Digital Arts. “We designed it with the best technologies in order to redefine new standards in film post production. The theater includes world-class brands and products, such as the Christie 4K 4220 projector and Meyer Sound 7.1 Acheron speakers.

“As leaders in the 4K landscape, we chose Assimilate Scratch and Bluefish444 for 4K DI because of its real-time 4K workflow capabilities without the cost of traditional big-iron systems. We’re really excited to learn about the new turnkeys from VDS and Assimilate, because they take a lot of the trial and error out of configuring 4K workflows. This is what the market needs in order to widen the 4K user base.”

Here are some details about the workstations:
• These HP Z820 workstations feature the latest Intel Xeon processors, massively scalable RAM, and five third-gen PCI Express slots, the Z820 is ideal for creative professionals at the top of their game.

• The Scratch Z820 turnkey systems are available in 2K/4K and HD configurations jam-packed with RAM, top-of-the-line Nvidia graphics and storage options from HP, Fusion-IO and others.

• There is 4K HD-SDI preview with AJA’s Kona 3G and full 12-bit HD-SDI preview with Bluefish444’s Epoch|4K SuperNova video card allows artists to preview images in the highest possible bit depth.

• Versatile Distribution Services’ integration experts have experience optimizing the graphics and storage in Scratch systems for a range of high-performance DI and finishing environments, including Christie and Sony 4K projectors and Eizo, Christie and Sharp 4K monitors. VDS tests each 4K and 2K turnkey system in a simulated film and broadcast environment before it ships.