Tag Archives: Deluxe Entertainment

Deluxe latest studio to get into VR, immersive entertainment offerings

Deluxe is the second studio this week to put their hat in the growing VR ring — Lucasfilm and ILM also announced ILMxLAB. Deluxe is now offering a new slate of technology and services to develop content for immersive entertainment and virtual reality experiences.

Drawing on talent at Deluxe companies including Method Studios and Company 3, the new suite of virtual reality services extends Deluxe’s digital post capabilities into this new, high-growth content arena and establishes a workflow for building high-res 360 content.

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The company’s first VR project, Neuro (above), was developed with creative VR studio Kite & Lightning for GE, and it debuted on June 16 at the E3 Expo in Los Angeles. Developed using AMD graphics technology, Neuro is a computer-generated five-minute immersive film shown on the latest VR headsets.

The video’s main character is a detailed photoreal digital model of Ladytron DJ/band member Reuben Wu, whose facial performance was captured and animated to match the narrated voiceover. Deluxe’s audio post department also provided ADR for the project. The Neuro VR experience will be featured again during the Cannes Lions International Festival of Creativity, June 21-27 in Cannes, France.

Main Image: Kite & Lightning working on Neuro.

Valerie Petrusson returns to Beast as president

Creative editorial house Beast has hired post industry veteran Valerie Petrusson as president. A co-founding member, Petrusson returns to Beast after heading up sales and marketing for commercial and feature projects at parent company Deluxe. In her new role, Petrusson will be responsible for overseeing Beast’s seven offices across New York, Santa Monica, San Francisco, Chicago, Atlanta, Detroit and Austin.

“Valerie has an insider’s perspective and flawless track record at both Beast and Deluxe, so she’s the ideal leader for this expanding group,” says Stefan Sonnenfeld, CEO, Deluxe Creative Services.

“Beast holds a special place in my heart, ” Petrusson shares. “I’ve gained invaluable knowledge working in the boutique business as well as the corporate world. This experience will allow me to navigate Beast to the next creative level. Our editors are some of the best in the industry, so it’s an absolute joy to be working with them on a day-to-day level again.”

Petrusson will be based in the Santa Monica office but frequently engages with all facilities in the Beast network. She co-founded Beast in 2006 and headed up the company until transitioning to Deluxe corporate in 2012.

Prior to Beast, Petrusson served as a professional consultant to editorial companies — recruiting talent, helping to devise advertising and marketing strategies, and working with management to enhance efficiencies and profits. She began her career over two decades ago while working with boutique editorial houses in Los Angeles and San Francisco, where she established both a loyal clientele and strong community presence.

Behind the Title: EFilm colorist Mitch Paulson

NAME: Mitch Paulson

COMPANY: Hollywood’s EFilm

CAN YOU DESCRIBE YOUR COMPANY?
EFilm is a Deluxe company that provides digital finishing for a lot of major feature releases. The company has been around for more than 20 years and was among the very first to do high-end, digital finishing for features.

WHAT’S YOUR JOB TITLE?
Colorist.

WHAT DOES THAT ENTAIL?
I’m responsible for coloring the movie, which involves many different kinds of changes to the images. Some of the work involves “fixing” something that might have had a little issue with Continue reading