By Sophia Kyriacou
When I was asked by the team at Maxon to present my work at their IBC stand this year, I jumped at the chance. I’m a London-based working professional with 20 years of experience as a designer and 3D artist, but I had never been to an IBC. My first impression of the RAI convention center in Amsterdam was that it’s super huge and easy to get lost in for days. But once I found the halls relevant to my interests, the creative and technical buzz hit me like heat in the face when disembarking from a plane in a hot humid summer. It was immediate, and it felt so good!
The sounds and lights were intense. I was surrounded by booths with baselines of audio vibrating against the floor changing as you walked along. It was a great atmosphere; so warm and friendly.
My first Maxon presentation was on day two of IBC — it was a show-and-tell of three award-winning and nominated sequences I created for the BBC in London and one for Noon Visual Creatives. As a Cinema 4D user, it was great to see the audience at the stand captivated by my work. and knowing it was streamed live to a large audience globally made it even more exciting.
The great thing about IBC is that it’s not only about companies shouting about their new toys. I also saw how it brings passionate pros from all over the world together — people you would never meet in your usual day-to-day work life. I met people from all over globe and made new friends. Everyone appeared to share the same or similar experience, which was wonderful.
The great thing about having the first presentation of the day at Maxon meant I could take a breather and look around the show. I also sat in on a Dell Precision/Radeon Technologies roundtable event one afternoon. That was a really interesting meeting. We were a group of pros from varied disciplines within the industry. It was great to talk about what hardware works, what doesn’t work, and how it could all get better. I don’t work in a realtime area, but I do know what I would like to see as someone who works in 3D. It was incredibly interesting, and everyone was so welcoming. Thoroughly enjoyed it.
Sunday evening, I went over to the SuperMeet — such an energetic and friendly vibe. The stage demos were very interesting. I was particularly taken with the fayIN tracker plug-in for Adobe After Effects. It appears to be a very effective tool, and I will certainly look into purchasing it. The new Adobe Premiere features look fantastic as well.
Everything about my time at IBC was so enjoyable. I went back London buzzing, and am already looking forward to next year’s IBC show.
Sophia Kyriacou is a London-based broadcast designer and 3D artist who splits her time working as a freelancer and for the BBC.