Cape Town, South Africa-based VFX, animation and post house BlackGinger recently completed work on a Mazda 3 commercial that takes an historical look into the car-maker’s evolution.
To help tell the story of Mazda through the years, BlackGinger added CG elements, including cars, to live-action footage. “Much research went into recreating every aspect of classic cars that are no longer available,” explains Darrin Hofmeyr, animation supervisor at BlackGinger, “namely the Le Mans winner and the three wheeled Mazdago. We took great care to match the CG cars to the originals.” Check out the spot here.
But it wasn’t just the cars that needed attention — the locations these vehicles were driving through needed to be as accurate as they could be in order to tell the story of Mazda. This Continue reading