Filmmaker Daniel Iglesias Jr., whose reel spans narrative storytelling to avant-garde fashion films with creativity and an eccentric visual style, has signed with full-service creative studio Good Company.
Iglesias’ career started while attending Chapman University’s renowned film school, where he earned a BFA in screen acting. At the same time, Iglesias and his friend Zack Sekuler began crafting images for his friends in the alt-rock band The Neighbourhood. Iglesias’ career took off after directing his first music video for the band’s breakout hit “Sweater Weather,” which reached over 310 million views. He continues working behind the camera for The Neighbourhood and other artists like X Ambassadors and AlunaGeorge.
Iglesias uses elements of surrealism and a blend of avant-garde and commercial compositions, often stemming from innovative camera techniques. His work includes projects for clients like Ralph Lauren, Steve Madden, Skyy Vodka and Chrysler and the Vogue film Death Head Sphinx.
One of his most celebrated projects was a two-minute promo for Margaux the Agency. Designed as a “living magazine,” Margaux Vol 1 merges creative blocking, camera movement and effects to create a kinetic visual catalog that is both classic and contemporary. The piece took home Best Picture at the London Fashion Film Festival, along with awards from the Los Angeles Film Festival, the International Fashion Film Awards and Promofest in Spain.
Iglesias’ first project since joining Good Company was Ikea’s Kama Sutra commercial for Ogilvy NY, a tongue-in-cheek exploration of the boudoir. Now he is working on a project for Paper Magazine and Tiffany.
“We all see the world through our own lens; through film, I can unscrew my lens and pop in onto other people and, by effect, change their point of view or even the depth of culture,” he says. “That’s why the medium excites me — I want to show people my lens.”
We reached out to Iglesias to learn a bit more about how he works.
How do you go about picking the people you work with?
I do have a couple DPs and PDs I like to work with on the regular, depending on the job, and sometimes it makes sense to work with someone new. If it’s someone new that I haven’t worked with before, I typically look at three things to get a sense of how right they are for the project: image quality, taste and versatility. Then it’s a phone call or meeting to discuss the project in person so we can feel out chemistry and execution strategy.
Do you trust your people completely in terms of what to shoot on, or do you like to get involved in that process as well?
I’m a pretty hands-on and involved director, but I think it’s important to know what you don’t know and delegate/trust accordingly. I think it’s my job as a director to communicate, as detailed and effectively as possible, an accurate explanation of the vision (because nobody sees the vision of the project better than I do). Then I must understand that the DPs/PDs/etc. have a greater knowledge of their field than I do, so I must trust them to execute (because nobody understands how to execute in their fields better than they do).
Since Good Company also provides post, how involved do you get in that process?
I would say I edit 90% of my work. If I’m not editing it myself, then I still oversee the creative in post. It’s great to have such a strong post workflow with Good Company.