By Randi Altman
Cleats on a hardword floor. Yes, cleats… on a hard wood floor. That hurts just to type. And that’s only one of the cringe-worthy floor offenses shown in a recent spot for Bellawood and Lumber Liquidators out of agency Big River Advertising.
There’s tap dancing, skateboarding, a dog with less than perfect drinking habits, broken glass, coffee spewing…. you know, life. And that’s the point of the spot: the Bellwood floor depicted on A Bountiful Life has had a well-lived life. To help tell that story, Big River called on Trademarky Films and director Ruben Latre of Hostage Films, who also shot and helped post the project.