Tag Archives: commercials

Stir Post Audio ups Matt Holmes to sound designer/mixer

Stir Post Audio, which has multiple locations in Chicago, has promoted associate engineer Matt Holmes to sound designer/mixer. Holmes, who has a Bachelor of Science in Recording Arts from Indiana University’s prestigious Jacob’s School of Music, joined the company for launch last June. Since that time he has mixed spots for Lay’s, Bud Light, Ziploc, Hunt’s Sauces and Hebrew National.

“With his great ears, easy going manner, and technical proficiency, Matt, in a very short time, has become an in-demand team member who adds value to our client’s sound design and mixing projects,” says EP David Kaplan, who is partnered in Stir with Mindy Verson and Greg Allan.

A multi-talented instrumentalist, who plays drums, guitar, bass and piano, Holmes also mans the drum chair in the indie acoustic band, Valaska, with whom he has recorded two CDs, and also regularly gigs around Chicago at the Beat Kitchen and Schubas, as well as other venues in the Midwest and nationally. In 2013, the band released their first CD, “Natural Habitat,” and, earlier this year, followed up with “Thing,” which he also recorded and mixed.

“Matt’s background as a musician and a member of a band affords him the ability to work well in a team structure and percolate ideas that help the client’s work reach its highest potential,” says Verson. “We see him as someone who will grow and thrive within the vision we have for Stir.”

Adds Allan, “He has been mixing for us over the past year and the response has been so positive, we decided to make his move up official.”

Behind the Title: Composer Tonalli Magana-Guzman

NAME: Tonalli Magana-Guzman (@tonallimagana)

COMPANY: Coatepec, Veracruz, Mexico’s Media Music Deli

We write original music for motion pictures, commercials and video games.

Media Music Deli is a dream that came true two years ago after my wife and I — who had previously been writing concert music — decided to move to a beautiful rainforest with our little boy. Where better to raise a son and write music?

Just some background… before our son was born, as a side project to support our living Continue reading

Behind the Title: Fluid editor John Piccolo

NAME: John Piccolo (@editfishcook)

COMPANY:  New York City’s Fluid (@fluidny), which has offices in Los Angeles as well

What I love about Fluid is that we are a one-stop shop. If I’m editing a spot that needs graphics, music, sound design or visual effects, I often team up with my co-workers to bring rough cuts and final cuts to new and, sometimes, unexpected levels.


Visual storytelling. It’s always exciting when a director or creative sees their vision pieced Continue reading

Quick Chat: The Hit House’s Sally House on new Lexus spots

LA-based The Hit House created and produced original music and sound design for the new Lexus NX campaign via Team One Advertising. The Corner Shop produced and Wilfrid Brimo directed. Jump Editorial’s Richard Cooperman provided the cut.

The What You Get Out of It spot features a man in a parking garage, opening a large shipping container. Suddenly people start appearing and entering the container with random items, such as a bike, luggage and a dog. The man then closes the doors and they fall away, revealing a white Lexus filled with all the people and their stuff. They drive away together.

The other commercial in this campaign, which promotes the Lexus’ NX Hybrid, F Sport and Turbo car,  is called Moving. The Hit House (@HitHouseMusic) describes the music they created as industrial and contemporary.

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Behind the Title: Sonic Union’s Steve Rosen

NAME: Steve Rosen

COMPANY: Sonic Union (@sonicunion)

Sonic Union is deeply experienced in audio post and we are proud of our extremely good-looking team of 20 in New York City.


The mixer part of my title is what made the partner part of my title a possibility. I’ve been involved in the New York advertising audio post business for 30 years, and consider myself very lucky to be doing something that I really enjoy every day.

Continue reading

Music house Elias Arts ups Vincenzo LoRusso to ECD/EVP, adds two

Music shop Elias Arts, with locations in New York and Los Angeles, has made some changes to its creative team. Elias Arts vet Vincenzo LoRusso is now executive creative director/EVP. The studio has also added creative director Mike Goldstein in Los Angeles and Eric Ronick in New York.

The new additions are meant to amp up Elias’ in-house creative services, which they describe as “connecting brands with top musical talent and customized music experiences in the converging music and advertising spaces.”

Goldstein brings expertise in music and filmmaking, while Ronick’s background is a songwriter, artist and musical director.

Eric Ronick and Mike Goldstein

Elias Arts’ founder/composer, Jonathan Elias, who produced such albums for such top bands as Duran Duran and Yes, has continued to do recording in addition to work in addition to working in spots. LoRusso began collaborating with Elias Arts over 12 years ago, producing, mixing and engineering album projects before shifting over to Elias Arts’ commercial work.

LoRusso will lead the LA and New York offices in this new direction, bringing his nearly 20 years of experience producing, engineering and remixing artists such as Debbi Harry, Perry Farrell, Alex Ebert of Edward Sharpe & Magnetic the Zeros as well as members of Cypress Hill and Guns & Roses, among others. Formerly, as creative director and lead composer he helped launch Massive Music’s west coast office, LoRusso most recently led the production team that developed and launched the successful Elias Music Library.

Goldstein got his start working for Rick Rubin at Shangri La Studio Malibu as an engineer and studio manager on albums for the likes of Adele, the Red Hot Chili Peppers and Kanye West. After working with CraveOnline.com to develop several original music series platforms, he collaborated with Russell Simmons’ All Def Digital channel (A.D.D.) to create the web series Odd World: MellowHigh with Odd Future. He also joined the Wu Tang Clan on their 2013 world tour throughout Europe to direct and co-produce an as-yet-untitled Wu Tang Clan documentary.

As songwriter and singer for the successful indie pop rock band Black Gold, Ronick has traveled the world touring with Panic! At the Disco, The Pixies, Ambulance LTD, Neko Case and Echo & the Bunnymen. In addition to writing and performing, Ronick’s experience in music includes working with major record label recording artists as a musical director, launching and running a boutique audio engineering shop and working as a studio manager and recording engineer.

MPC adds Jo Arghiris as EP for VFX

Jo Arghiris has joined MPC Los Angeles as executive producer for VFX. In her new role she will work closely with managing director Andrew Bell and alongside executive producer Elexis Stearn to build and strengthen client relationships, oversee operations and manage production teams.

Arghiris began her career in production at MPC in London and has over 15 years of VFX advertising experience. Before rejoining MPC, Arghiris rose through the ranks at The Mill working across London, New York, and most recently Los Angeles as an executive producer where she has led projects with leading agencies, including Deutsch, Goodby Silverstein & Partners, 180LA, Wieden+Kennedy and TBWA Chiat Day.

Arghiris has won a Silver Lion at Cannes, two Yellow Pencils at D&AD, a Gold Clio and a Gold at the One Show, among others. She has worked with directors such as Traktor, Nicolai Fuglsig, Jake Scott, Stacy Wall, Dante Ariola, Harold Einstein and Jim Jenkins on campaigns for Nike, Budweiser, Adidas, Target and Coca-Cola. She has also been instrumental in projects such as Tooheys The Quest, directed by Garth Davis at Exit Films, and PlayStation Greatness Awaits directed by Rupert Sanders at MJZ.

Quick Chat: Cutters producer Heather Richardson

Cutters in Chicago recently hired producer Heather Richardson, who comes to the editing house after nine years at New York City’s Cosmo Street Editorial. She brings with her a ton of experience working with ad agencies and on commercials. This move allowed Richardson to come back to her home town.

While at Cosmo, she produced commercials for the company’s editors and many leading directors. Some of her most recent projects were for AT&T, DirecTV, ESPN, Geico, GoDaddy, Land Rover, MasterCard, Mercedes, Samsung and Verizon.

Richardson began with Cosmo Street in Los Angeles before moving to New York in 2008, and prior to that, she was a producer at LA-based visual effects studio A52.

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Checking in with DP Timur Civan

By Randi Altman

New York City born and raised, Timur Civan’s path to becoming a director of photography started with his background in fine art, something he studied in school and something that still influences his work… but that path wasn’t exactly planned.

“I fell into cinematography by accident,” he explains. “I had been working on a series of sculptures that had video elements in them. Through a bit of luck, someone noticed what I had been working on. So with zero experience, I wound up DP-ing a commercial for an ad agency as my first film job. The day we finished, I was asked to work on another shoot the following week.”

Things just took off from there and within a month he was a full-time director of photography. As a DP, Civan (@timurcivan) mainly focuses on spot and feature films but welcomes the opportunity to work Continue reading

Director/CD Chris Dooley enrolls at Brand New School

Chris Dooley has joined Brand New School as director/creative director. He joins this bi-coastal integrated production company from National TV, a design and animation studio he co-founded. Prior to that, he helped launch the US division of the UK production company Not To Scale.

Dooley has directed campaigns for Coca-Cola, Nike, Volvo, British Airways and Amex. His recent projects include an animated and interactive film for Martini announcing its partnership with Formula 1, the launch video introducing the Virgin Hotels brand and UnitedHealthcare’s “Health in Numbers” campaign.

Outside the advertising space, Dooley has directed music videos, including Naturally and A Year Without Rain for Selena Gomez, Neon Lights for Demi Lovato and Land of a Thousand Words for the Scissor Sisters.

He has lectured at the AIGA Y16 Conference, AIGA Move 3 Conference, 3×3 lecture series, served on the D&AD jury and taught Advanced Typography at Art Center College of Design.

Whitehouse Post vet Kristin Branstetter upped to EP of Chicago studio

Edit house Whitehouse Post has promoted Kristin Branstetter to executive producer of its Chicago office. Branstetter began her career with the Chicago studio in 2002 as a producer. In 2006 she was upped to senior producer and in 2010 headed out west to Whitehouse’s LA office.

She has worked on campaigns for major brands, including Toyota, Buick, Nissan, Nike, Coke, McDonald’s, State Farm, Anheuser-Busch, Allstate, Wrigley and Walmart. Branstetter’s new title became official on December 15.

“We are very excited to welcome Kristin back to Chicago,” says Chicago partner/editor Matthew Wood. “Kristin’s previous background in our Chicago office and her depth of experience with the company make her uniquely positioned for this role in leading our office.”

Miami native Branstetter is a University of Missouri-Kansas City graduate.

Editor Eddie Ringer leaves agency life for Wildchild

Editor Eddie Ringer, who also lists directing on his resume, has joined Wildchild + bonch, the New York- and LA-based editorial, design and production collective founded by editor Yvette Piñeyro.

After six months freelancing for various Bay Area ad agencies, including Goodby Silverstein & Partners, BarrettSF and Godfrey Q, Ringer decided to plant roots at Wildchild. Prior to this recent round of freelancing he spent over eight years at the Sausalito agency Butler Shine Stern + Partners (BSSP), where he edited and directed many ad projects that included TV spots as well as longer-format web videos and digital projects.

He’s collaborated with such talent as Noam Murro, who directed a recent high-style Benefit Cosmetics spot Ringer cut, and Erich Joiner of Tool, who shot a comic campaign for Greyhound that highlights Ringer’s timing, pacing and ear for sound design and audio.  Ringer cut MJZ director Craig Gillespie’s recent Priceline campaign starring William Shatner and @radical.media director Steve Miller’s comic Roku campaign, as well as editing the agency’s Raise the River PSA online videos starring Robert Redford and Will Ferrell.

With his directing hat on he’s shot projects not only for BSSP clients such as Mountain Hardware and Radio Shack but also produced, directed and edited a short documentary for Vice Media as well as a music video for the hip-hop artist DaVinci.

“Eddie’s a filmmaker at heart,” says BSSP executive creative director John Butler. “He’s a talented director/editor who knows how to put something together extremely well. So he was more than an editor here — he was the guy who could help us create content, bring it to life, and then put it together in editorial. We miss him.”

Ringer is looking forward to this new phase of his advertising career as he settles in at Wildchild.  “I felt it was time to take the next step and join a company where I could rekindle many of the relationships I’ve had with creatives and start building new ones,” he says. “I’m excited about the prospect of working on a wider range of brands and collaborating with new directors.”

A Pittsburgh native, Ringer attended the  Art Institute of Pittsburgh, studying film and video. It was there that he found fellow students were always turning to him to edit their projects. He relocated to the Bay Area and applied for a job at BSSP, back when the agency was considerably smaller. Starting in the tape vault, his talent and skill set grew along with the agency as its client base expanded.

Cutters ups Aaron Kiser to editor

Aaron Kiser has been promoted to editor at Chicago-based Cutters, where he has been since 2007. After studying telecommunications at Indiana University, Kiser moved to Chicago and landed an internship with Cutters.

Over the next two and a half years, he rose to become a tape room operator and was named an assistant editor in 2010. Mentored for more than three years by Cutters editor/partner Grant Gustafson, Kiser has also worked closely with and learned from many of the veteran editors at Cutters.

According to executive producer/partner Craig Duncan, Kiser has developed a consistent client base and is now regularly requested to edit projects by agencies, brands and directors. Over the past year, he has been the lead editor on projects for Bayer, Capital One, Cricket, La Quinta and State Farm, and most recently for the first new work for McDonald’s via Cossette Chicago, which was directed by Tool of North America’s Erich Joiner.

Kiser has also been playing the drums for 18 years, and he’s one of the founders of the nationally known band Fort Frances, which has toured widely and performed at the likes of CMJ, SXSW and Summerfest. The band’s newest album is due out in 2015.

Witness opens in Atlanta with staff of post veterans

Industry vet Yesael Sumalve has opened Witness, a new motion graphics, animation and post house — what he refers to as a “multi-cultural” studio — in Atlanta.

Sumalave has worked in the Atlanta market for nearly a decade, producing work for clients such as Ferrari, Discovery Channel, TNTLA, HGTV, AutoTrader and Sports Illustrated. He comes most recently from Fortify Studios.

Yesael Sumalve

Yesael Sumalve

“The key focus of Witness & Company is to provide the Atlanta and Southeastern agency, broadcast and corporate markets with high-end animation, motion graphics and visual effects that can fit within today’s budgets. As the talent pool has increasingly fragmented into freelance artists, having a group of experienced professionals consistently working together as a team will result in better onscreen images with tight scheduling and financial controls,” says Sumalave.

Yesael and several members of the production team are fluent in Spanish, which will allow them to target multi-cultural clients and campaigns.

The Team
Witness’s executive producer is Brett Rakestraw, who has been in motion graphics and animation for 10 years first as an animator, then executive producer. He has worked with brands including Disney Channel, ABC Family and CNN.

Senior animator Randall Champagne heads up the studio’s animation and visual effects team. He works with both Maxon Cinema 4D and Adobe After Effects, and has campaigns for The Turner Networks as well as Coca-Cola and Home Depot.

Thomas Mahan leads the Avid Pro Tools-based audio division within the firm. He started his career as a touring musician before turning to audio engineering. He has worked with companies such as The Scripps Networks, Discovery Networks and MSNBC.

Finally, Dave Warner has been brought on to handle client engagement and account services. In the Atlanta market for nearly 30 years, Warner has owned his own studio, The Lvngrm, run several Atlanta-based firms and was COO of Click3X.

1stAveMachine adds Italian director Alessandro Pacciani to team

Brooklyn-based 1stAveMachine has added to its roster with Florence, Italy-born Alessandro Pacciani, who got his start in the industry working at ad agencies beginning at the age of 15. It was there he started learning about design, animation and visual effects.

By 19, he began directing, moving independent music videos to commercials, including those for BMW, Subaru, Nike, Samsung, Google and Universal. Now, with over a decade of experience in the international commercial world, Pacciani specializes in integration of live action with photoreal CG.

And when he’s not working on spots, he has been known to dabble in video game work. Pacciani directed the trailer for Bandai Namco’s video game Dark Souls II.

“We’re thrilled to have Alessandro on our roster,” says 1stAveMachine EP/partner Sam Penfield. “He’s entrepreneurial, fearless and makes things happen. Specifically, he’s dedicated to shooting as much live footage as possible in lieu of CG, and will fit seamlessly into the vibrant creative community at 1stAveMachine.”


Austin’s Andrea Mendoza lands at Cutters NY

Cutters New York has added editor Andrea Mendoza to its staff. She has spent the last eight years in Austin, with stops at Beast and Charlieuniformtango, working in both the Hispanic and English-language markets.

Mendoza, whose home state is Texas, started her career in New York City with stints at Epoch Films, Ohio Edit and Mad Mad Judy.  Her editing experience includes campaigns for clients such as AARP, Century Link, Dominos, Goya, Home Depot, Snickers and The Texas Lottery.

“I’m so excited to be back in the city where it all began,” says Mendoza. “The minute I set foot into Cutters NY, I knew I had to weasel my way in!”

Mendoza joins staff editors Steve Bell, Scott Gibney and Nadav Kurtz.

Quick Chat: Tono Studios Chief Engineer Jaime Zapata

By Randi Altman

Santa Monica’s Tono Studios is an audio post studio servicing the ad industry. While they do specialize in Hispanic spots, much of their work is also focused on the general market as well.

Tono (@tonostudiosoffers sound design, voiceover recording, mixing and music creation in addition to remote realtime recordings such as ISDN or Source Connect, Voice Over Castings and recording sessions with video conference.

The studio recently completed two new national spots — in English and Spanish — for Conill Advertising promoting the latest Toyota Prius models. Tono provided sound design and Continue reading

European editor Martin Leroy heads to LA for Whitehouse Post

Edit studio Whitehouse Post, with offices in NYC, LA, London, Amsterdam and Chicago, has brought Martin Leroy on board at their Los Angeles studio. A 10-year veteran, Leroy has worked all over the world editing work for brands such as BMW, IKEA, Adidas, Ford and Audi.

This Belgian-born editor’s portfolio spans commercials, music videos, documentaries and short films, editor has established relationships with directors worldwide, including Raf Wathion of SKUNK, Koen Mortier of Czar Films, and Arnaud Uyttenhove of Caviar.

“Martin is one of the most sought-after editors in Europe and we are delighted he is making the move to join us in the States,” says Whitehouse Post managing partner David Brixton. “His ability to craft beautiful and emotional visual narratives is exceptional. This coupled with his unparalleled technical skills and knowledge of visual effects makes him the perfect partner for big brand campaigns.”

Editor Mark Burnett joins Whitehouse Post, London

Film and spot editor Mark Burnett has joined Whitehouse Post in London. Known for his comedic timing, Burnett has worked with directors including Rattling Stick’s Hamish Rothwell and Biscuit Film’s Matt Dilmore editing spots for top brands such as Toyota, Cadbury, Vigorsol, The Guardian and Stella Artois. He just wrapped a segment and teaser for horror film ABCs of Death 2, and is currently cutting several spots at Whitehouse’s offices in Soho.

This Sydney, Australia, native has edited at post houses around the world, including Post Office and The Editors in Sydney, and Speade and Tenthree in London. In 2012 his documentary Shut Up and Play the Hits was featured at Sundance, and more recently, Burnett collaborated on Jared Leto’s directorial debut documentary, Artifact.

“We’re thrilled to have Mark on board,” says Whitehouse Post partner/editor John Smith. “He’s a versatile editor with a wide range of work under his belt. His quirky and comedic style is a great addition to our lineup.”

Republic Editorial targets Latin market with editor Jaime Valdueza

Republic Editorial has added editor Jaime Valdueza to its team. Valdueza, a Madrid native, comes to this Dallas-based studio after spending 16 years editing in Los Angeles. He will be helping Republic boost its presence even further into the growing Latin market.

“I reached out to Republic Editorial for representation because they had such a great reputation in the Latino advertising community,” explains Jaime.  “Dallas is a hot bed for Latin work, and having a shop that’s intricately connected to the key players in town is exciting.”

Valdueza got his start in the US as the founder of Module Zero Media, a post house in Venice, California, in 1998, working with agencies like J. Walter Thompson and Campbell-Ewald. After Module Zero Media, Valdueza joined Lost Planet, where he worked under editor Hank Corwin.

He has collaborated with directors such as Antony Hoffman, Andy Fogwill, Rob Pritts and Alfredo de Villa, and was most recently represented by Cutters in L.A.

In addition to his commercial work, Valdueza has numerous features under his belt, including his most recent, Anna, a Studio Canal thriller produced by Jaume Collet Serra, which was released this past June.  His credits also include Fugly, a comedy written by and starring John Leguizamo, which was directed by Alfredo De Villa.

“What I love about Jaime is his wide range of scope as an editor,” says Republic editorial’s partner/senior editor Keith James. “He’s able to tell many types of narrative, from comedy to drama, in both long and short formats.  It’s hard to find someone with such a varied skill set in today’s market.”

Behind the Title: Not To Scale’s Santino Sladavic

NAME: Santino Sladavic

COMPANY: Not To Scale  (@nottoscaleny)

Not To Scale, with offices in London, Amsterdam and New York, is an established production company and animation studio representing an evolving international roster of multi-disciplined filmmakers who place craft and digital animation techniques at the heart of what we do.

Managing Director/Executive Producer

I am responsible for Not To Scale sales and operations in the USA. I manage directors, Continue reading

So you want to be a music video director?

By Alex Topaller

So you want to be a music video director? That’s a terrible idea. No, really. Don’t do it.

Stop right now and choose something else while you can, before we find ourselves discussing this very moment in two years when I can pompously say, “See! I was right! Now you understand that it’s more of a complicated love affair than a career!”

Are you still here, dear reader?

You are? Huge mistake, but oh well. Since I can’t change your mind, I can at least fulfill my civic duty by arming you with a few pointers before sending you into the reverberating tunnels of Continue reading

Danielle LaFortune upped to SVP entertainment marketing at mOcean

mOcean has promoted long-time staffer Danielle LaFortune to SVP of entertainment marketing. She is now responsible for managing all theatrical and broadcast print and on-air creative teams and projects, keeping them on deadline and budget, and overseeing all campaigns from pitch to delivery.

“My role is to act as a liaison between our creative agency and our clients,” says LaFortune. “We have to be strategic in the way we assemble our teams and how we present to the client. I’m always trying to see everything through the client’s eyes, while giving our creatives the freedom to do what they do best.”

LaFortune originally joined mOcean in 2008 as VP of print creative services. Prior to mOcean, she was VP of creative services for New Wave Entertainment for 12 years. While at New Wave, she worked on projects such as The Big LebowskiBorat and Ice Age, as well as Star Wars: Episode I, II and III, acting as the agency-of-record liaison with Lucasfilm.

LA-based mOcean offers a team of strategists, writers, editors, directors and designers specializing in branding, marketing and content development.

Nellie Chung joins Brand New School as VP of strategy/biz dev

Brand New School, which specializes in animation, live-action spots and branded content, VFX, branding, digital projects and apps, has hired Nellie Chung as VP of strategy and business development.

Previously she was VP of client solutions at broadcast communications and digital production company Synaptic Digital. Chung was also part of the teams at Magnet Media, Vidicom, Nielsen and Encompass Media.

Brand New School recently created a philanthropic interactive installation for long-time Boston Marathon sponsor Poland Spring that included two video walls with motivating messages as well as an interactive fundraising effort. Other examples of their client offerings include an animated Times Square digital takeover for Oreo, and a commercial for Knob Creek.

Meet the Artist/Owner: Mechanism Digital’s Lucien Harriot

Lucien Harriot (@mechdigi)

COMPANY:Mechanism Digital Inc.

A New York City-based production studio founded in 1996, providing design, visual effects and new development for the film, television and advertising industry. We are a smart, friendly group of passionate creatives who stay up late to help entertainment and marketing pros tell their stories in memorable ways.


Executive producer and visual effects supervisor.

Being chief cook and bottle washer. Sales, quality control, overseeing marketing message and Continue reading

Yvette Lubinsky repping Bent Image Lab on West Coast

Animation and visual effects studio Bent Image Lab, headquartered in Portland, Oregon, has signed Yvette Lubinsky of Yvette Represents as its new West Coast rep. She brings with her over 20 years of industry experience representing clients in this area of the country.

Lubinksy started her career at an advertising agency, working her way up to a broadcast producer position. Lubinsky says she focuses on new ideas and opportunities for the companies she represents, such as seeking out content development for any screen not just commercials for TV.

Currently Bent is represented by Blah! Blah? (Blah…) on the East Coast, Hesty Reps in Canada and Tribe United in Asia.

In other recent news, Bent has expanded, opening offices in New York in May and Cadiz, Spain in January.

Regarding the New York office, Bent’s executive producer Ray Di Carlo says, “Bent has traditionally been a commercial and visual effects company, but we have recently been focusing on some incredible new digital technology.  We have always done a lot of production out of NY and have been traveling to the city for meetings and live action shoots for years.  With our expansion into cutting-edge digital media and augmented reality, we felt the time was right to open a local office.”

Their studio in Spain seemed like a natural progression for them. “We have always done a lot of international work and wanted to expand our production services base to Europe,”
explains DiCarlo. “When the opportunity to start a Bent Europe office with creative director Javier Leon, formally of Vando Studios, came along, we couldn’t pass it up.”



Derek de Board promoted to EP at Chicago’s Filmworkers

Filmworkers in Chicago has promoted Derek de Board, who marks his 10th anniversary at the studio this month, to executive producer. He will oversee production, lead a team of producers and schedulers, direct sales and coordinate joint projects with Filmworkers’ Dallas and Nashville facilities, as well as other members of the Filmworkers Group (which include Vitamin, Giannini Creative and Tree House Edit). He will also serve as EP of Churchill Studio, Filmworkers’ newly formed, in-house visual effects studio.

De Board joined Filmworkers in 2004. For the past four years, he has been senior producer, managing post work agencies and national brands. He also served as post production supervisor on the independent feature Bad Johnson.

De Board will focus on further streamlining workflows between Filmworkers’ various departments, as well as between the Filmworkers facility and the other companies in its group.

Pairing clients and projects with the right music

By Gabe Hilfer

Establishing relationships with clients is one of the most exciting parts of working in the advertising community. Getting to define what it is they need, and how best to service those needs, is always interesting and never the same twice.

Music is a subjective form of expression… a universal language, as they say. With that in mind, it’s our job to refine and streamline our clients’ message through their musical choices.

While it might be easy to find a killer song that looks great with the visuals of an ad, there are always ways to bring fresh energy to the process. With a wide array of sources available to us – whether major record labels, independent publishers or bands themselves — we often shake Continue reading

Quick Chat: MPC Colorist Richard Fearon

By Randi Altman

London — MPC’s Richard Fearon, a London Film School graduate, became a full-time colorist back in 2006 when the company he was with (Blue Post) asked him to go to Mumbai to grade commercials.

The move made sense. He was trained as a junior — grading promos and short films. “Luckily for me, back then people were still shooting mainly on 16mm and 35mm film, which gave me a great base to build upon on as a colorist.”

When Fearon returned from Mumbai after six weeks, he had gained invaluable experience that could only be found in a color grading suite and on real-world jobs.

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1.1 VFX now Mr. Wolf, moves to Santa Monica

Santa Monica — Creative directors Danny Yoon and Duy Nguyen, along with executive producer Mike Pryor, have renamed their boutique visual effects and post production company and moved it into new offices in Santa Monica.

Formerly known as 1.1 VFX, the company will now operate as Mr. Wolf and work out of new headquarters located within the offices of commercial production company Bully Pictures. The new space includes resources for visual effects, compositing, editorial finishing and digital color correction, as well as room for further expansion.

1.1 VFX was founded in 2005 as the finishing arm of Motion Theory and continued on at edit house Cutters.  Now in their new space as Mr. Wolf, the company is ready for clients across all media.

Mr. Wolf’s credits include work on American Hustle as well as television work for From Dusk Till Dawn: The Series and the FXX series Ali G Rezurection. Commercial projects includes spots for Toyota, Jaguar, Fiat, Burger King and Pizza Hut.

Bully Pictures’ provides live action production for commercials and digital content, including recent work for such brands as Comcast, Verizon, Nissan, Holiday Inn, Kohl’s and Home Depot.   As Bully often produces projects that include visual effects and post components, it can deliver added value to its clients by teaming with Mr. Wolf.

Danny Yoon is a visual effects artist and graphic designer who has nearly two decades of experience under his belt. His work encompasses visual effects for commercials, feature films and television, main title design and graphics design. His background includes stints at Imaginary Forces, Digital Domain and Motion Theory/Mirada.

Duy Nguyen began his career as a Flame artist at Filmworkers in Chicago. He has also worked as a senior artist at Imaginary Forces, Yu + co, Brand New School, Motion Theory, Ring of Fire and Hydraulx. His credits include ads for Coca-Cola, PlayStation 2, Budweiser, Honda, Sony, Nissan and Nintendo, the feature films Day After Tomorrow, Constantine and War of the Worlds, and the television shows Medium, Fear Itself, Cane, Angela’s Eyes, Kill Point and Dexter.

PHOTO CAPTION: (L-R) Danny Yoon (Mr. Wolf) , Mike Pryor (Mr. Wolf), Duy Nguyen (Mr. Wolf), Jason Forest (Bully Pictures)

Meet Clockwork VFX Co-Founder/CD Jason Tomlins

NAME: Jason Tomlins

TITLE: Co-Founder/Creative Director

COMPANY: Clockwork VFX  based in Dubai, United Arab Emirates and New York. We are visual effects and CG animation company. For the past 8 years, our core business has been the creation of high-end CG visual effects and animation for the commercials market. Follow them on Twitter @ClockworkVFX 

Youthful idealism! That and the fact that business is in my blood, having worked in family businesses since I has old enough to reach the cash register.

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Meet Audio Post Pro Will Bates

NAME: Will Bates

COMPANY: Brooklyn-based  Fall On Your Sword  @fallonyousword 

We are an audio post production company specializing in custom music composition to picture (films and commercials) and audio mixing.

Founder, principal and composer.

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/Wildchild/ adds editor Julia Knight

New York — /Wildchild/ continues its 2014 expansion with the signing of editor Julia Knight, who works in commercials, music videos and fashion film. She was most recently at Cut + Run, but has spent time at Trim Editing, Speade Editing, Swordfish Editing and The Mill.

Knight has cut for well-known brands including BMW, Nike, Ford, Lancome, L’Oreal, and promos for the BBC. She has also edited music videos for Coldplay, John Legend, James Black, Beyoncé and Paul McCartney, including the Queenie Eye video shot at Abbey Road Studios.

Her recent commercial work includes spots for Toyota, Guinness, and MOD/Army. She has collaborated with directors such as Jake Nava, Wiz, Arno Salters, Tim Pope, and Simon Aboud. Knight has also handled numerous fashion films, editing work for Armani, Rick Owens and Issey Miyake.

“Julia is that rare talent who can tell a story in any genre,” explains /Wildchild/ (ww.wildchildpost.com) founder Yvette Piñeyro. “She brings a fantastic versatility to our roster making her invaluable as we continue to grow into new markets.”


Meet Commercial Mixer: Nick Bozzone

POP Sound’s Nick Bozzone has been interested in sound since he was a little kid. He grew up wanting to be a music mixer, but when he discovered the entire post production side of sound his world opened up and he knew he was “home.”

He took time out recently to answer some of our questions, which are designed to get behind a person’s job title. Enjoy.

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This week’s #PostChat: ‘Working with Relatives’ featuring The Diamond Brothers

By Randi Altman

As anyone who has attended a family Thanksgiving can attest, spending time with relatives can be challenging, but it can also be wonderful. No one knows you better, no one trusts you more.

Navigating the ups and downs that come with working closely with someone, especially a Continue reading

Clockwork VFX helps launch Monster 500 brand for Toys ‘r’ Us

Dubai — Animation/visual effects studio Clockwork VFX, led by creative director/co-founder Jason Tomlins and executive producer Nina Davenport, teamed with agency Rotter Creative Group, New York, and Toys ‘R’Us to launch the new Monster 500 brand.

The result is a minute-long spot consisting entirely of beautifully detailed 3D animation that introduces kids to six of the 10 vehicle characters in the Monster 500 family.

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Meet The Music Producer: MiShawn Williams

NAME: MiShawn Williams (@MiShawnWilliams)

COMPANY: BKM Music + Sound (http://benjaminkahle.com)

We are a small and mighty music and sound design company based in Los Angeles. Benjamin Kahle, of the “BK” in BKM, started it 12 years ago.

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/Wildchild/ boosts edit staff

New York — /Wildchild/ has added editors Richard Mettler and Stewart Shevin to its team.

Mettler edits commercials, music videos, and motion pictures, having most recently completed the music video for Beyoncé’s single, Mine, featuring Drake and directed by Pierre Debusschere. He has also worked with directors Laurent Chanez, Sean Ellis, Tim Richardson, Joe Wright, Sean Thonson, Steve Ayson, Pierluca De Carlo and Anthony Atanasio. Other recent projects include spot work for Cartier, Nike, Mercedes, Cadillac, L’oreal, Maybelline, Volkswagen, Lenscrafters and MasterCard. He has also edited Sundance the 2013 World Cinema Audience Award-winner and BAFTA-nominated motion picture Metro Manila, as well as the short films Brace and Tribeca Film Festival nominee Space Cadet.

Shevin joins /Wildchild/ (www.wildchildpost.com) after a recent stint at Beast Editorial. Over the years he has edited projects for Toyota, Philips, Ford, Chevy, Navy and Discover Card, to name a few. He is an AICE (Association of Independent Creative Editors) and AICP (Association of Independent Commercial Producers) award winner, most recently for his work on King Condoms Protect Yourself and Stopthetraffick.org Hide and Seek.

Outside of his editorial work, Shevin directed the Of Note spec for The New York Times. Shevin has been board member and Chapter President of the AICE for eight years.


Meet The Business Owner: Zero VFX’s Sean Devereaux

NAME: Sean Devereaux

COMPANY: Boston’s ZeroVFX (https://www.zerovfx.com, @ZeroVFX)

Zero is a nimble and creative studio that is largely team based. Although we have specialties within our discipline it is common for you to be contributing on an agency call in the morning and finishing a shot with three other artists for a feature film in the afternoon.

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Acne hires Tyler Anderson as senior art director

Los Angeles — Acne, with studios in Stockholm, Berlin, Paris, London and LA, has added senior art director Tyler Andersen to its staff. He brings a range of experience across diverse brands and platforms.

Anderson has spent the past five years freelancing for companies including ABC, Tool, The Cimarron Group, Trailer Park, G‐Net Media, Heavenspot Interactive, Threshold Interactive, The Ant Farm, And Company, Addison Interactive, Petrol Advertising, and David & Goliath Productions.

His many efforts include concept-to-completion work on the comedy-horror feature Butterfinger the 13th for Nestle; reconstruction of the Tron Legacy Franchise Website in 3D; all UX/UI across iOS, Android and responsive Web for Yahoo Fantasy Sport’s Quarterback Challenge; and a central role on Craftsman’s Screw*d reality show and Honda’s Good Reasons campaign. This expansive portfolio has earned scores of recognitions from One Show, Webby, ADDY, SXSW, Art Directors Club and CLIO.

“Regardless of platform, brand or concept, Acne (http://www.acneproduction.com) is committed to meeting any challenge that comes our way,” notes Acne CEO of US operations Jesper Palsson. “Tyler is a deeply experienced talent in the field of interactive production, complementing our creative team with a broad range of invaluable skills and tools.”


HiFi Project launches in NYC

New York– HiFi Project partners creative director Paul Robb and executive producers Birgit Roberts and Jack Bradley, with over 20 years in the commercial music industry — have expanded their boutique Santa Monica shop into a bicoastal company with a brand-new studio in New York City.

“We started in Los Angeles because that was where we were at the time,” says Robb. “That was where we wanted to sink our roots. But we’ve always had our eyes on other large markets. It is important to us, however, that we grow in a way that fully supports the long-term health of the company. More importantly, in a way that lends itself to garnering the highest quality talent available. We had a plan. We wanted to grow smartly, not just quickly. By adding East Coast partner Jack Bradley, and then pausing to set up a second shop in Minneapolis, we feel we now have the momentum necessary to take on the advertising mecca of Manhattan.”

HiFi’s (www.hifiproject.com) set out to hire  a team to handle all facets of production in New York City. The found executive producer Andrea Minze. Previously the head of creative/music supervisor at Tonic Music in London, following a seven-year stint as agency creative at GSD&M, Minze has worked on projects with recording artists like Alabama Shakes, Johnny Jewel, SBTRKT, and The Rolling Stones, on the one hand; and notable brands like BMW, AT&T, Nike, Dior, Axe, Dell, Kohler, Bacardi, and VW on the other.

“Jack and I were both agency producers before jumping into the music world,” explains Roberts. “Our similar backgrounds, our common understanding of how commercial production works, was the first thing that drew us to Andrea. When you look at what she has accomplished as a music supervisor and producer, and you speak to her about her belief in music, building relationships and how it all has the power to push us beyond the status quo; there is no question she is the perfect fit to help lead this team.”

The other half of their “dream team” is composer and multi-instrumentalist Robert Di Pietro. DP, as he is probably better known, has shared the stage and recorded with big name artists like Norah Jones, Josh Rouse, Jesse Harris, Elysian Fields, Ursa Minor, and Vanessa Carlton, among many others. He has performed on Letterman, Leno, Conan, The Today Show and Live From Abbey Road. He made an appearance in Seth MacFarlane’s Ted and helped score Matthew Barney’s cult classic Cremaster 4. He has composed music on national campaigns for Best Buy, Mazda, Chevy, Tropicana, Wendy’s, Macy’s, and many others.

“Robert is the whole package,” notes Roberts. “He knows music like the back of his hand, he understands the crossover of art and commerce, and is a total joy to be around. He plays everything with expert precision, and focuses all of himself on the craft of sonic storytelling. He has a strong footing in the New York music scene, too, hailing from Williamsburg and continually playing out with some of the city’s best. We feel incredibly lucky to have him bringing all of that to our table, daily.”

“I’m someone who has always been inspired by doing a lot of different things at once,” says DP. “Being part of HiFi has already given me the opportunity to work on a series of great projects that have challenged me. I feel very fortunate to call this — creating just the right music for just the right story — my job.”

Hitting the ground running, Hi Fi New York’s music can already be heard on campaigns for Saatchi, JWT, Digitas, Havas, McGarryBowen, McCann and more.

Editor Stephen Berger joins Cut+Run

Cut+Run has added editor Stephen Berger to its staff. His addition is part of the company’s strategic growth over the past year, which includes expansion into San Francisco and Austin.

Berger will be available to work from any of the Cut+Run (www.cutandrun.com) offices, including Los Angeles, New York, and London.

“Stephen is known for his creativity and has a diverse, compelling body of work,” notes US managing director Michelle Eskin. “But beyond the accolades and his talent, he naturally fits with our editing family. As we continue to grow we stay focused on a personal approach rooted in the creative; Stephen is trusted by agencies and directors for his vision and care he puts into every project.”

“I felt it was time to take the next step in my career and had some very specific ideas of what that meant and looked like, and Cut+Run checked every box for me,” says Berger.

Berger’s resume includes work for Activision, Xbox, Logitech, BMW, and Sony. Among his other high-profile projects is the Chevy Volt Super Bowl spot directed by Filip Engstrom, and a Battlefield 3 spot directed by Noam Murro, as well as the BMW clean diesel launch directed by Raf Wathion, and Ugg spots with Tom Brady directed by the Guard brothers.

He has also gained attention for “Logorama,” which earned the Academy Award for “Best Animated Short”; two Spike Jonze short films “I’m Here” and “We Were Once A Fairytale”; and Patrick Daughters’ Grizzly Bear music video “Two Weeks” which won a Yellow Pencil.

He comes to Cut+Run having just edited a Target holiday campaign via 72andSunny.

Session Confessions: from the edit suite

Language differences, questionable cell phone connections and beach days are just some things that can get in the way of a smooth edit.

By Jennifer Walden

Even when you’re speaking the same language, client emails can be cryptic. To puzzle out their meaning, video editor Matt, in New York, calls the client to get some clarification. But due to a language barrier, a convertible car, and the conference call feature on an iPhone, there is a lot that can get lost in translation.

“We’ve been doing a lot of commercials for hair products recently, for a huge company that sells their products worldwide,” explains Matt. “So suddenly we’re talking to a creative team here in New York, a creative team in England, a creative team in Singapore, a creative team in Australia, and all over. So, 24/7, around the world, somebody has to have a say about the spot we’re working on.”

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Meet the Artist: Adam Epstein

Adam Epstein2

Independent artist Adam Epstein (http://adam-epstein.com, @eppyad) spends his time editing the short films that appear on Saturday Night Live, cutting commercials and writing.

A film editor at Saturday Night Live, repped by Hybrid Edit for commercials, and a writer for Tribeca Film.

For SNL, I edit the weekly film pieces produced by the SNL Film Unit. For Hybrid Edit, I cut traditional ad agency spots.

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Creative editorial house KIND launches in New York

NEW YORK — KIND, a new creative editorial boutique, has opened in New York’s Union Square district. Led by two veteran editors, executive producer Wendy Rosen and senior editor Jeremy Baumann, the shop is servicing all types of editorial projects, from short form to long form, including spots, music videos, TV, and Webisodes.


KIND (www.kindedit.com) has been busy right out of the gate, working on such projects as a campaign for Bermuda Tourism via Boston’s Fuseideas, and a variety of work for Comedy Central including a Webisode for Strong Island, as well as comedian Dave Attell’s hour-long special.

While KIND is a new shop, it’s starting out on a foundation of success via its partnership with aE|Media, the parent company of audioEngine, audioEngine|west and Broadcasters.

Rosen, who began as an editor at New York’s Mad River Post, owned her own editorial boutique, Three Fingered Louie, before moving back into staff positions at Red Car and jumP. So when aE|Media CEO Bob Giammarco approached her about housing the new shop, she jumped at the chance to get back into a more managerial role.

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Director Diane Paragas Joins Accomplice Media


NEW YORK – Director Diane Paragas has joined Accomplice Media (http://www.accomplice-media.com) or exclusive representation in commercials. Her work spans commercials, documentaries, narrative films and branded content with much of it rooted in the stories of real people.

On the advertising side, Paragas has directed campaigns for American Airlines, the New York State Department of Health, Care.com and Proust.com, the latter a First Place winner in Google’s TV for All Contest. Her documentary work includes Brooklyn Boheme¸ a 2012 feature-length documentary for Showtime that she made in tandem with writer and critic Nelson George.

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Meet The Owner: Ryan Vanni

Behind The Title…


NAME: Ryan Vanni

TITLE: CEO/Founder

COMPANY: BKWLD (www.bkwld.com) is an independent digital agency founded in 2001. We begin with the user first – before ourselves, before our own creative ambitions, our lust for awards, or industry accolades. Our charge is to find what users value, then the best use of concept and medium to deliver it.  Whether it is creative digital strategy and execution, branded content, or live-action production and post, our team is dedicated to doing great work for great clients, and we have a hell of a time doing it. @shitBKWLDsays Continue reading

Meet The Artist: Walter Werzowa

Behind the title…


Owning a company means wearing many different hats, including one that says “therapist” on it.

NAME: Walter Werzowa

COMPANY: MusikVergnuegen 


We are an audio concept entity based in Hollywood. Our goal: that every 20 seconds, someone in the world is enjoying our music. We are currently at 58 seconds. Continue reading