Who doesn’t like to laugh? No one. Well hardly no one. So when a director is able to evoke that sort of response from an audience, it’s amazing. That was the thinking behind Big Block’s addition of comedy director Richard Farmer.
This Oklahoma native began his career as an agency producer in Los Angeles after spending time post-college living in London, Seattle and Prague, working on indie films and videos. After a few years, he went on to produce for Mindfield, a production, editorial, and animation company for commercial television and music videos.
Since stepping behind the lens, Farmer has directed a prolific amount of commercials, each featuring his absurdist humor. Whether it’s carnivorous bunnies for Wendy’s, a magically appearing Fancy Bear for Free Credit Score or creating ’90s R&B songs about iconic memes for LG V20 phones, Farmer knows just how to create a memorable and compelling spot.
The recent LG spots are an example of Farmer’s style. Shot exclusively on the LG V20 phone, Farmer took well-known memes, from Double Rainbow to Damn Daniel and “remastered” them in high quality, showcasing a mash-up of his skills across the realms of narrative, music and VFX. Farmer has already hit the ground running at Big Block, having just booked a job for Simon Malls.
We asked Farmer what he likes about working with editors on his projects: “I love it when the editor really embraces that they are a partner in the process and know they have the freedom to take risks. Editors that are brave enough to push the creative and what was shot to new areas. Freak me out. Open it up and move the boundary. Show me new possibilities. I’m always blown away when that magic happens.”