Carousel, a new creative agency helmed by Pete Kasko and Bernadette Quinn, has opened its doors in New York City. Billing itself as “a collaborative collective of creative talent,” Carousel is positioned to handle projects from television series to ad campaigns for brands, media companies and advertising agencies.
Clients such as PepsiCo’s Pepsi, Quaker and Lays brands; Victoria’s Secret; Interscope Records; A&E Network and The Skimm have all worked with the company.
Designed to provide full 360 capabilities, Carousel allows its brand partners to partake of all its services or pick and choose specific offerings including strategy, creative development, brand development, production, editorial, VFX/GFX, color, music and mix. Along with its client relationships, Carousel has also been the post production partner for agencies such as McGarryBowen, McCann, Publicis and Virtue.
“The industry is shifting in how the work is getting done. Everyone has to be faster and more adaptable to change without sacrificing the things that matter,” says Quinn. “Our goal is to combine brilliant, high-caliber people, seasoned in all aspects of the business, under one roof together with a shared vision of how to create better content in a more efficient way.”
According to managing director Dee Tagert comments, “The name Carousel describes having a full set of capabilities from ideation to delivery so that agencies or brands can jump on at any point in their process. By having a small but complete agency team that can manage and execute everything from strategy, creative development and brand development to production and post, we can prove more effective and efficient than a traditional agency model.”
AnaLiza Alba Leen comes on board Carousel as creative director with 15 years of global agency experience, and executive producer Danielle Russo brings 12 years of agency experience.
Tagert adds, “The industry has been drastically changing over the last few years. As clients’ hunger for content is driving everything at a much faster pace, it was completely logical to us to create a fully integrative company to be able to respond to our clients in a highly productive, successful manner.”
Carousel is currently working on several upcoming projects for clients including Victoria’s Secret, DNTL, Subway, US Army, Tazo Tea and Range Rover.
Main Image: Bernadette Quinn and Pete Kasko