By Randi Altman
Frame.io is a cloud-based video collaboration tool that was designed to combine the varied ways pros review and approve projects — think Dropbox, Vimeo or email. Frame.io allows you to create projects and add collaborators and files to share in realtime.
They are now offering integration with Adobe’s After Effects that includes features like realtime comments and annotations that sync to your comp, the ability to import comments and annotations into your comp as live shape layers, and uploads of project files and bins.
To find out more, I reached out to Frame.io’s co-founder/CEO Emery Wells.
You just launched a panel for Adobe After Effects. Why was this the next product you guys targeted?
We launched our first Adobe integration with Premiere Pro this past NAB. It was a huge amount of work to rebuild all the Frame.io collaboration features for the Adobe Extension architecture, but it was worth the effort. The response from the Premiere integration was one of the best and biggest we received. After Effects is Premiere’s best friend. It’s the workhorse of the post industry. From complex motion graphics and visual effects to simple comps and title sequences, After Effects is one the key tools video pros rely on so we knew we had to extend all of the capabilities into AE.
Can you discuss the benefits users get from this panel?
Workflow is often one of the biggest frustrations any post pro faces. You really just want to focus on making cool stuff, but inevitably that requires wrangling renders, uploading files everywhere, collecting feedback and generally just doing a bunch of stuff that has nothing to do what you’re good at and what you enjoy. Frame.io for Adobe After Effects allows you to focus on the work you do well in the tool you use to do it. When you need to get feedback from someone, just upload your comp to Frame.io from within AE. Those people will immediately get a notification via email or their phone and they can start leaving feedback immediately. That feedback then flows right back into your comp where you’re doing the work.
We just cut out all the inefficient steps in between. What it really provides, more than anything else, is rapid iteration. The absolute best work only comes through that creative iteration. We never nail something on our first try. It’s the 10th try, the 50th try. Being able to try things quickly and get feedback quickly not only saves time and money, but will actually produce better work.
Will there be more Adobe collaboration offerings to come?
The way we built the panel for Premiere and After Effects actually uses the entire Frame.io web application codebase. It essentially just has a different skin on it so it feels native to Adobe apps. What that essentially means is all the updates we do to the core web application get inherited by Premiere and After Effects, so there will be many more features to come.
Not long ago Frame.io got a huge infusion of cash thanks to some heavy-hitter investors. How has this changed the way you guys work?
It’s allowing us to move faster and in parallel. We’ve now shipped four really unique products in about a year and half. The core web app, the Apple Design award-winning iOS app, the full experiences that live inside Premiere and AE, and our desktop companion app that integrated with Final Cut Pro X. All these products require considerable resources to maintain and push forward, so the capital infusion will allow us to continue building a complete ecosystem of apps that all work together to solve the most essential creative collaboration challenges.
What’s next for Frame.io?
The integrations are a really key part of our strategy, and you’ll see more of them moving forward. We want to embed Frame.io as deeply as we can in the creative apps so it just becomes a seamless part of your experience.
Check out this video for more: