Established New York City post house Click3X has been bought by Industrial Color Studios. Click3X is a 25-year-old facility that specializes in new media formats such as VR, AR, CGI and live streaming. Industrial Color Studios is a visual content production company. Founded in 1992, Industrial Color’s services range from full image capture and e-commerce photography to production support and post services, including creative editorial, color grading and CG.
With offices in New York and LA, Industrial Color has developed its own proprietary systems to support online digital asset management for video editing and high-speed file transfers for its clients working in broadcast and print media. The company is an end-to-end visual content production provider, partnering with top brands, agencies and creative professionals to accelerate multi-channel creative content.
Click3X was founded in 1993 by Peter Corbett, co-founder of numerous companies specializing in both traditional and emerging forms of media. These include Media Circus (a digital production and web design company), IllusionFusion, Full Blue, ClickFire Media, Reason2Be, Sound Lounge and Heard City. A long-time member of the DGA as a commercial film director, Corbett emigrated to the US from Australia to pursue a career as a commercial director and, shortly thereafter, segued into integrated media and mixed media, becoming one of the first established film directors to do so.
Projects produced at Click3X have been honored with the industry’s top awards, including Cannes Lions, Clios, Andy Awards and others. Click3X also was presented with the Crystal Apple Award, presented by the New York City Mayor’s Office of Media and Entertainment, in recognition of its contributions to the city’s media landscape.
Corbett will remain in place at Click3X and eventually the companies will share the ICS space on 6th Avenue in NYC.
“We’ve seen a growing need for video production capabilities and have been in the market for a partner that would not only enhance our video offering, but one that provided a truly integrated and complementary suite of services,” says Steve Kalalian, CEO of Industrial Color Studios. “And Click3X was the ideal fit. While the industry continues to evolve at lightning speed, I’ve long admired Click3X as a company that’s consistently been on the cutting edge of technology as it pertains to creative film, digital video and new media solutions. Our respective companies share a passion for creativity and innovation, and I’m incredibly excited to share this unique new offering with our clients.”
“When Steve and I first entered into talks to align on the state of our clients’ future, we were immediately on the same page,” says Corbett, president of Click3X. “We share a vision for creating compelling content in all formats. As complementary production providers, we will now have the exciting opportunity to collaborate on a robust and highly-regarded client roster, but also expand the company’s creative and new media capabilities, using over 200,000 square feet of state-of-the-art facilities in New York, Los Angeles and Philadelphia.”
The added capabilities Click3X gives Industrial Color in video production and new media mirrors its growth in the field of e-commerce photography and image capture. The company has recently opened a new 30,000 square-foot studio in downtown Los Angeles designed to produce high-volume, high-quality product photography for advertisers. That studio complements the company’s existing e-commerce photography hub in Philadelphia.
Main Image: (L-R) Peter Corbett and Steve Kalalian