Tag Archives: Chimney Group

Chimney Group: Adapting workflows in a time of crisis

By Dana Bonomo

In early March, Chimney delivered a piece for TED, created to honor women on International Women’s Day featuring Reshma Saujani, founder of Girls Who Code. This was in the early days of coronavirus taking hold in the United States. We had little comprehension at that point of the true extent to which we would be impacted as a country and as an industry. As the situation grew and awareness around the severity of the COVID-19 health crisis sunk in, we started to realize that it would be animated projects like this one that we would come to rely upon.

TED & Ultimate Software: International Women’s Day

This film showcases the use of other creative solutions when live-action projects can’t be shot. But the real function of work like this is that, on an emotional level, it feels good to make something with a socially actionable message.

In just the last few weeks, platforms have been saturated with COVID-19-related content: salutes to healthcare workers, PSAs from federal, state and local authorities and brands sharing messages of unity. Finding opportunities that can include some form of social purpose help provide hope to our communities while also raising the spirits of those creating it. We are currently in production on two of these projects and they help us feel like we’re contributing in some small way with the resources we have.

As a global company, Chimney is always highlighting our worldwide service capabilities, with 12 offices on four continents, and our abilities to work together. We’ve routinely used portals such as Zoho and Slack in the past, yet now I’m enjoying the shift in how we’re communicating with each other in a more connected and familiar way. Just a short time ago we might have used a typical workflow, and today we’re sharing and exchanging ideas and information at an exponential rate.

As a whole, we prefer to video chat, have more follow-ups and create more opportunities to work on internal company goals in addition to just project pipelines and calendars. There’s efficiency in brainstorming and solving creative challenges in real time, either as a virtual brainstorm or idea exchange in PM software and project communication channels. So at the end of a meeting, internal review or present, current project kick off, we have action items in place and ready to facilitate on a global scale.

Our company’s headquarters is in Stockholm, Sweden. You may have heard that Sweden’s health officials have taken a different approach to handling COVID-19 than most countries, and it is resulting in less drastic social distancing and isolation measures while still being quite mindful of safety. Small shoots are still possible with crews of 10 or less — so we can shoot in Sweden with a fully protected crew, executing safe and sanitary protocols —and we can livestream to clients worldwide from set.

This is Chimney editor Sam O’Hare’s work-from-home setup.

Our CEO North America Marcelo Gandola is encouraging us individually to schedule personal development time, whether it’s for health and wellness, master classes on subjects that interest us, certifications for our field of expertise, or purely creative and expressive outlets. Since many of us used our commute time for that before the pandemic, we can still use that time for emotional recharging in different ways. By setting aside time for this, we regain some control of our situation. It lifts our morale and it can be very self-affirming, personally and professionally.

While most everyone has remote work capabilities these days, there’s a level of creative energy in the air, driven by the need to employ different tactics — either by working with what you have (optimizing existing creative assets, produced content, captured content from the confines of home) or replacing what was intended to be live-action with some form of animation or graphics. For example, Chimney’s Creative Asset Optimization has been around for some time now. Using Edisen, our customization platform, we can scale brands’ creative content on any platform, in any market at any time, without spending more. From title changes to language versioning and adding incremental design elements, clients get bigger volumes of content with high-quality creative for all channels and platforms. So a campaign that might have had a more limited shelf life on one platform can now stretch to an umbrella campaign with a variety of applications depending on its distribution.

Dana Bonomo

They say that necessity is the mother of invention, and it’s exciting to see how brands and makers are creatively solving current challenges. Our visual effects team recently worked on a campaign (sorry we can’t name this yet) that took existing archival footage and — with the help of VFX — generated content that resonated with audiences today. We’re also helping clients figure out remote content capture solutions in lieu of their live events getting canceled.

I was recently on a Zoom call with students at my alma mater, SUNY Oneonta, in conversation with songwriter and producer John Mayer. He said he really feels for students and younger people during this time, because there’s no point of reference for them to approach this situation. The way the younger generation is adapting — reacting by living so fully despite so many limitations — they are the ones building that point of reference for the future. I think that holds true for all generations… there will always be something to be learned. We don’t fully know what the extent of our learning will be, but we’re working creatively to make the most of it.

Main Image: Editor Zach Moore’s cat is helping him edit


Dana Bonomo is managing director at Chimney Group in NYC.

Post vet Chris Peterson joins NYC’s Chimney North

Chimney’s New York studio has hired Chris Peterson as its new EP of longform entertainment, building on the company’s longform credits, which include The Dead Don’t Die, Atomic Blonde, Chappaquiddick, The Wife and Her.

Chimney is a full-service company working in feature films, television, commercials, digital media, live events and business-to-business communications. The studio has offices in 11 cities and eight countries worldwide.

In his new role, Peterson will be using his expertise in film finance, tax credit maximization and technical workflows to grow Chimney’s feature film and television capabilities. He brings over 20 years of experience in production and post, including a stint at Mechanism Digital and Post Factory, NY.

Peterson’s resume is diverse and spans the television, film, technology, advertising, music, video game and XR industries. Projects include the Academy Award-winning feature Spotlight, the Academy Award-winning documentary OJ: Made in America, and the Grammy-nominated Roger Waters: The Wall. For E! Entertainment’s travel series Wild On, he produced shows in Argentina, Brazil, Trinidad and across the United States. He was also a post producer on Howard Stern on Demand.

“Chimney combines the best of both worlds: a boutique feel and global resources,” says Peterson. “Add to that the company’s expertise in financing and tax credits, and you have a unique resource for producers and filmmakers.”

For the past eight years, Peterson has been board secretary of the Post New York Alliance, which was co-founded by Chimney North America CEO Marcelo Gandola. The PNYA is a trade association that lobbied for and passed the first post-only tax credit, which was recently extended for two years. Peterson is also a member of SMPTE.

Post vet Jason Mayo named COO of Chimney North America

Chimney Group has hired industry veteran Jason Mayo as chief operating officer for North America. He will be based in the studio’s New York office. Mayo joins at a time of significant growth for Chimney Group, an independently-owned Stockholm-based creative and post company with studios in 11 cities and eight countries worldwide.

“What attracted me is Chimney being able to leverage their full power of resources around the globe. We need to make budgets and schedules work harder for our clients, and having a 24/7 production and post pipeline is a powerful package we can offer clients on a global scale,” says Mayo.

He joins from Postal TV, where he was managing director. Before that, Mayo was managing director/partner at NYC’s Click 3X. He helped grow the studio from a 20-person VFX boutique to a fully integrated digital production company with a staff of over 75 full-time designers, animators, live-action directors, producers, developers, editors, colorists and VFX artists.

The Chimney Group’s recent foray into the North American market includes the opening of studios in New York and Los Angeles and the hiring of over 35 people, including the recent addition of chief client officer Kristen Martini. Mayo will work closely with North American CEO Marcelo Gandola to bring the Swedish operational and creative model to the States, delivering brand strategy as well as full-service production and post capabilities to multiple verticals.

“The work we are doing for our clients is increasingly global and full-service in nature,” says Gandola. “Jason has a great track record building companies and is an ideal operational leader for us to build a team to serve Chimney’s global clientele in the US market.”

Chimney opens in New York City, hires team of post vets

Chimney, an independent content company specializing in film, television, spots and digital media, has opened a new facility in New York City. For over 20 years, the group has been producing and posting campaigns for brands, such as Ikea, Audi, H&M, Chanel, Nike, HP, UBS and more. Chimney was also the post partner for the feature films Chappaquiddick, Her, Atomic Blonde and Tinker Tailor Soldier Spy.

With this New York opening, Chimney now with 14 offices worldwide. Founded in Stockholm in 1995, they opened their first US studio in Los Angeles last year. In addition to Stockholm, New York and LA, Chimney also has facilities in Singapore, Copenhagen, Berlin and Sydney among other cities. For a full location list click here.

“Launching in New York is a benchmark long in the making, and the ultimate expression of our philosophy of ‘boutique-thinking with global power,’” says Henric Larsson, Chimney founder and COO. “Having a meaningful presence in all of the world’s economic centers with diverse cultural perspectives means we can create and execute at the highest level in partnership with our clients.”

The New York opening supports Chimney’s mission to connect its global talent and resources, effectively operating as a 24-hour, full-service content partner to brand, entertainment and agency clients, no matter where they are in the world.

Chimney has signed on several industry vets to spearhead the New York office. Leading the US presence is CEO North America Marcelo Gandola. His previous roles include COO at Harbor Picture Company; EVP at Hogarth; SVP of creative services at Deluxe Entertainment Services Group; and VP of operations at Company 3.

Colorist and director Lez Rudge serves as Chimney’s head of color North America. He is a former partner and senior colorist at Nice Shoes in New York. He has worked alongside Spike Lee and Darren Aronofsky, and on major brand campaigns for Maybelline, Revlon, NHL, Jeep, Humira, Spectrum and Budweiser.

Managing director Ed Rilli will spearhead the day-to-day logistics of the New York office. As the former head of production of Nice Shoes, his resume includes producing major campaigns for such brands as NFL, Ford, Jagermeister and Chase.

Sam O’Hare, chief creative officer and lead VFX artist, will oversee the VFX team. Bringing experience in live-action directing, VFX supervision, still photography and architecture, O’Hare’s interdisciplinary background makes him well suited for photorealistic CGI production.

In addition, Chimney has brought on cinematographer and colorist Vincent Taylor, who joins from MPC Shanghai, where he worked with brands such as Coca-Cola, Porsche, New Balance, Airbnb, BMW, Nike and L’Oréal.

The 6,000-square-foot office will feature Blackmagic Resolve color rooms, Autodesk Flame suites and a VFX bullpen, as well as multiple edit rooms, a DI theater and a Dolby Atmos mix stage through a joint venture with Gigantic Studios.

Main Image: (L-R) Ed Rilli, Sam O’Hare, Marcelo Gandola and Lez Rudge.