Tag Archives: Chainsaw

SIM Digital, Bling and Chainsaw under one roof

Earlier this month, SIM Group opened the doors to its newly completed West Coast headquarters, which houses SIM Digital, Bling Digital and Chainsaw. It’s located on the historic Eastman Kodak campus in Hollywood.

“We’ve got everything a production needs under one roof,” says SIM Group chief strategy officer James Martin. “You can prep and test cameras and lenses on the first floor, and the rest of the building can handle every aspect of post, from dailies and editorial offices all the way through final color and deliverables.”

This new space represents a big expansion of SIM’s camera rental business in Los Angeles. SIM Digital offers an extensive inventory of digital camera systems and related gear, internal space for camera testing and preparation, and multiple loading docks for streamlined fulfillment. All prep bays have fiber connectivity to the second and third floor where workflow specialist Bling Digital and post services provider Chainsaw live.

Resources include dailies processing, quality control, editorial finishing, color grading, visual effects, sound mixing and deliverables, as well as a new theatre that includes a 4K Christie projector. The first shows to prep in the new space include American Horror Story and Just Add Magic.

The new complex’s networking and storage infrastructure includes nearly one million feet of fiber and copper cabling and can accommodate productions of all sizes, including working in 4K, HDR and beyond. “We’ve built an open pipe that can handle the challenges of today and prepares us for the future. When new technology becomes available, we’ll be able to plug it right in. As the industry moves beyond 4K, we’ll be ready,” says SIM Group president of post and Chainsaw founder Bill DeRonde.

We recently followed up with DeRonde to find out more.

Can you talk about the thought process behind co-locating your three brands, and how you will keep them connected but separate as well?
Chainsaw, Bling and Sim Digital are independent companies. By combining the workforces into one location we are able to offer our clients control over their entire image chain and build a dynamic workflow amongst our groups.

SIM Digital’s camera prep bays are connected to both Bling’s dailies’ workstations and Chainsaw’s final color bays. This allows cinematographers to conduct tests, set looks and be immediately able to see the results in our facility. With the advent of new technologies, like HDR, it is more important than ever to understand how images flow from the camera all the way through final delivery.

Our concept-to-completion offering allows our three distinct teams the opportunity to collaborate yet maintain their professional identities and gives clients one point of contact all the way through their production. Although more and more shows are gravitating towards our complete cameras-through-post service offering, SIM Group will continue to offer the flexibility of a la carte services to satisfy client needs and respect and nurture those relationships.

SIM Group now has a presence across the US, as well as Canada. How do you walk that line between growing just enough but not too much? 
The SIM group teams work very hard to maintain extremely high levels of client services. As we work together and continue to grow, we will make every effort to maintain both our personal levels in client relationships and our boutique feel as vendors. Our “college campus” feel across all our locations promotes collaboration. Our staff across all cities and services love to feel connected, and it’s this enthusiasm and dedication that has allowed us to maintain the identity of a high-end boutique shop but with the ability to service shows no matter where they want to shoot or post.

Our plan is to continue our measured and organic growth.The industry is more nomadic than ever, and we’ve expanded our service line and geographic reach due mainly to our clients’ requests to provide our expertise across major production and post production centers throughout North America.

Main Image: The DI Theater.

Veteran colorist Joe Finley joins Chainsaw

With over 20 years of experience in features and episodic television, colorist Joe Finley has joined Chainsaw. He will be working out of a DaVinci Resolve DI theater at the company’s Hollywood facility. Currently working on the fifth season of HBO’s Game of Thrones, show he started working on the show while at his last job at Modern Videofilm.

Finley, whose career began at Laser Pacific,  was a senior colorist at Modern for almost two decades. His credits there comprise over 100 feature films, including The Descendants¸ 3:10 to Yuma and Walk the Line. A three-time HPA Award nominee, he won the HPA Award for Color Grading in the TV category in 2012 for the Game of Thrones episode “The Prince of Winterfell.”

In discussing his move to Chainsaw (a division of the SIM Group), Finley says, “The facility has a great location and a great vibe, and caters to everything my clients ask for. I want to help Chainsaw to continue to grow its scripted television department and to seek out more very high-end scripted television shows.”

Saying that the best part of his job is “collaborating with other creative people,” Finley asserted that there has never been a better time to work in scripted television. “Creative people enjoy more freedom in television today,” he concludes. “A lot of great cinematographers and directors are moving to TV today because they want that freedom.”