By Randi Altman
Creative group ATK PLN, which focuses on design, animation and live action, has partnered with LA-based editorial and post shop Butcher Post. ATK PLN will represent Butcher’s editors in the Texas market, and Butcher will represent ATK PLN’s editors in their markets. While ATK PLN is headquartered in Dallas, they have offices in LA and Montreal as well.
We reached out to ATK PLN managing director David Bates to find out more about the partnership.
ATK PLN has multiple offices. Is this partnership only with the Dallas facility? If so, why only Dallas and not across the board?
This is a strategic first step. Butcher hasn’t had representation in the Texas market, and this gave us a way to begin Phase 1 in a manageable way, while still making a big impact by bringing national talent into our Texas market.
The flip side is that we do have multiple brick and mortar offices that allow Butcher to have locations to work at as the need arises. ATK PLN is specifically representing Butcher in the Texas market, but operationally, our relationship goes much deeper than that.
Are the editors going to work in Texas or from where they are based? If remotely, what will that review and approval process look like?
One of the things we love the most about Butcher is their flexibility. We love that they can work on set, in a hotel suite or at a client’s office. They have already honed the skill of doing very high-quality work in whatever location they are called upon to do it. So much of the work that both Butcher and ATK PLN does is reviewed remotely.
The days of clients having the time to sit in a suite for hours or days on end to review work in progress are long gone. The key becomes setting clear expectations for both calendars and the content to be reviewed. We’re basically bringing the work to the client instead of asking them to come to us. We understand that agencies are continually asked to run leaner and meaner, and our aim is to be as supportive and as beneficial to them as possible. We’re mapping our workflow to their needs.
What systems does Butcher use?
They work on Avid Media Composer or Adobe Premiere, depending on the specific needs of the project. Both are easily portable.
Why was now the right time to partner, and why Butcher? There are many editorial houses out there.
So much of harnessing opportunity is just keeping your eyes open and being bold enough to leap when the opportunities present themselves. Our EP Jim Riche has had a long relationship with the team at Butcher and said, “David, you need to meet these guys.”
Our partnership began with a simple conversation… a discussion of how we think, and of what we do and how we do it. We discovered that our philosophies overlap, yet our skills are different enough to significantly extend the reach of the other. We had actually brought up the idea to other editorial houses in the past, but it was almost as if they couldn’t grasp the idea of being stronger together, while still retaining individuality. Butcher immediately understood the idea because they’re already in that mindset, and have been thinking in new strategic ways.
And conversely for Butcher, why partner with ATL PLN?
This partnership allows both companies to offer complete solutions without the long arduous process of building it from scratch. We allow Butcher to have three additional bases to operate from, as well as access to our young editorial talent. We provide them with representation in a significant market, and offer a level of design, animation, and general finishing that allows us to tackle potential work together and in a more strategic and efficient way.
What have they partnered on so far? Any projects to date? If so, what and how was the workflow on that?
We are at the very beginning of our relationship, and we’ve just begun the process of letting the marketplace know about it. Step one was to create awareness, letting the marketplace know that we are bringing something different to the table.
We have been approached by a Dallas agency for a project, but it never materialized. Butcher has successfully worked in two other markets with local agencies there. In one city, they had the editor set up in a hotel suite close to the client, in another they four-walled at a local edit company. In most cases the finishing, conform and color are all done at a facility local to the client. Here in Dallas, we offer all of the finishing needed, conform, Flame VFX, color and audio.