New York’s Industrial Color, a 25-year-old creative studio known for working in fashion and beauty post work, has added two veterans to its staff — editor Bruce Ashley and executive producer Gary Giambalvo. The moves fit in with the company’s growth strategy targeting advertising and branded content production.
“For years the creative capabilities of Industrial Color in areas such as post production, VFX and animation has largely been a secret, known primarily to the fashion/beauty world,” says COO of Industrial Color Mathieu Champigny. “But with the content creation growth globally, we see an incredible opportunity to partner with major agencies and add creative value to their most challenging projects.”
Australia-native Ashley has done substantial fashion and beauty work for brands such as Tiffany, Avon, DKNY, Raw Spirit and Clinique. Other brands like Coca-Cola, Guinness, NBA, Facebook and Red Bull already know Ashley’s expertise in emotional storytelling. In addition to spots, Ashley also cuts many music videos, including for such artists as Madonna, Bruce Springsteen, INXS, Santana and, most famously, Pearl Jam’s Jeremy. His long-form work includes the 2015 feature documentary Hitting the Apex, directed by Mark Neale and produced/narrated by Brad Pitt, as well as concert films for U2 and David Bowie.
Ashley’s early editing career was spent at New York post houses Mad River Post and 89 Greene Street, as well as at television networks in Australia and London. In 2007, Ashley joined the post house Company X.
EP/director of integrated production, Giambalvo — whose resume includes stints at The Studio and Curious Pictures — is a longtime committee member of the AICP Digital Board of Directors. “I was looking for a place that had all the tools and talents in place, but that needed someone that could take those pieces, better integrate them and bring them to the next level,” Giambalvo says.
Giambalvo adds that the company is looking to grow further with the addition of several new producers and graphic designers that the company will announce in the near future.