Tag Archives: broadcast design

Behind the Title: Compadre’s Jessica Garcia-Scharer

NAME: Jessica Garcia-Scharer

COMPANY: Culver City’s Compadre

CAN YOU DESCRIBE YOUR COMPANY?
We are a creative marketing agency. We make strategically-informed branding and creative — and then help to get it out to the world in memorable ways. And we use strategy, design, planning, and technology to do it.

WHAT’S YOUR JOB TITLE?
Head of Production

WHAT DOES THAT ENTAIL?
Head of production means different things at different companies. I’m the three-ring binder with the special zip pack that helps to hold everything together in an organized manner. Everything from hearing and understanding client needs, creating proposals, managing budget projections/actuals/contracts, getting in the right talent for the job, all the way to making sure that everyone in-house is happy, balanced and supported.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Probably the proposals and planning charts. I’m also “Snack Mom!”

WHAT’S YOUR FAVORITE PART OF THE JOB?
Snack Mom. Ha! My favorite part of the job is being part of a team and bringing something to the table that is useful. I like when my team feels like everything is being handled.

WHAT’S YOUR LEAST FAVORITE?
If and when there isn’t enough quiet time to get into the paperwork zone.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
At work: When I get in early and no one is in yet. I get the most work done during that time. Also lunch. I try to make it a point now to get out to lunch and take co-workers with me. It’s nice to be able to break up the day and be regular people for an hour.

Non-work-related: When the sun is just coming up and it’s still a little brisk outside, but the air is fresh and the birds are starting to wake up and chirp. Also, when the sun is starting to descend and it’s still a little warm as the cool ocean breeze starts to come in. The birds are starting to wind down after a hard day of being a bird, and families are coming together to make dinner and talk about their days (well… on the weekend anyway). I am obviously very lucky and I know that. There are many that don’t get to experience that, and I think of them during that time as well.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
It depends on if I were independently wealthy or not, and where I had been previously. Before going to college, I wanted to be a VFX make-up artist, a marine biologist working with dolphins or a park ranger in Yosemite.

If I were independently wealthy, I would complete a painting collection and put up an art show, start a female/those-who-identify-as-female agency, open up a vegan restaurant and be a hardcore animal activist.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I wish people thought about their careers as more than one path. I have many paths and I don’t think I’m done just yet. You never know where life will take you from one day to the next, so it’s important to live for today.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
CNN 2020 Election promo package, ESPN 40th Anniversary and another that is pretty neat and a big puzzle to figure out, but I can’t tell you just yet…

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I technically work on everything, so they’re all my babies and I’m proud of all of them for different reasons. Most, if not all, of the projects that we work on start out with a complex puzzle to solve. I work with the team to figure it out and present the solution to the client. That is where I thrive, and those documents are what I’m most proud of as far as my own personal accomplishments and physical contributions to the company.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Water filtration systems, giant greenhouses and air conditioning will be vital because of global warming.

For work, it would be really hard to function without my mobile phone, laptop and headphones.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Mainly Instagram and Facebook. Facebook is where I learn about events/concerts/protests coming up, keep tabs on people’s birthdays, weddings, babies and share my thoughts on factory farming. Instagram is mindless eye candy for the most part, but I do love how close I feel to certain communities there.

DO YOU LISTEN TO MUSIC WHILE YOU WORK? CARE TO SHARE YOUR FAVORITE MUSIC TO WORK TO?
Usually binaural beats (for focus and clarity) and new age relaxation; but if I’m organizing and cleaning up, then The Cure, Bowie, Duran Duran, Radiohead and Bel Canto.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
As I mentioned before, it’s important to take a lunch break and bond with coworkers and old friends. Taking a step away and remembering that I am a human being living a life that needs to be enjoyed is key to a happy work-life balance. We aren’t saving lives here; we are making fun things for fun people, so as long as you have the systems and resources in place, the stress is the excitement of making things that exceed expectations.

But if I do let things get to me, the best de-stressor is getting home and into my PJs and snuggling up with my family and animals… drowning myself in the escape of love. Oh, and dark chocolate (vegan, of course).

Nickelodeon gets new on-air brand refresh

The children’s network Nickelodeon has debuted an all-new brand refresh of its on-air and online look and feel. Created with animation, design, global branding and creative agency Superestudio, based in Buenos Aires, Argentina, Nick’s new look features an array of kids interacting with the real world and Nick’s characters in live-action and graphic environments.

The new look consists of almost 300 deliverables, including bumpers, IDs, promo toolkits and graphic developments that first rolled out across the network’s US linear platform, followed by online, social media and off-channel. Updated elements for the network’s international channels will follow.

“We really wanted to highlight how much surprise and fun are parts of kids’ lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an entire new visual vocabulary,” says Michael Waldron, SVP, creative director art and design for Nickelodeon Group and Nick@Nite. “Using a mix of real kids and on-air talent, the refresh looks through the lens of how kids see things — the unpredictable, extraordinary and joyful nature of a child’s imagination. Superestudio was the right company for this refresh because they use a great mix of different techniques, and they brought a fresh viewpoint that had just the right amount of quirk and whimsy.”

Nickelodeon’s new look was created by combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nickelodeon’s properties and characters as they became real-world playgrounds for kids to bring to life, rearrange and redesign. From turning SpongeBob’s face into a tongue-twisted fun zone to kids rearranging and rebuilding Lincoln Loud from The Loud House, everything from the overhead and docu-style camera angles to the seamless blend of real-world and tactile elements.

Nickelodeon’s classic orange logo is now set against an updated color palette of bright tones, including purple, light blue, lime and cream.

According to Superestudio executive creative director Ezequiel Rormoser, “The software that we used is Adobe After Effects and Maxon Cinema 4D. I think the most interesting thing is how we mixed live action with graphics, not in terms of technical complexity, but in the way they interact in an unexpected way. “

The creative process behind The Human Rights Zoetrope

By Sophia Kyriacou

As an artist working in the broadcast industry of almost 20 years, I’ve designed everything from opening title sequences to program brands to content graphics. About three years into my career, I was asked to redesign a program entirely in 3D. The rest, as they say, is history.

Over two years ago I was working full-time at the BBC doing the same work as I am doing now, broadcast designer and 3D artist, but decided it was time to cut my time in half and allow myself to focus on my own creative ventures. I wanted to work with external and varied clients, both here in the UK and internationally. I also wanted to use my spare time for development work. In an industry where technology is constantly evolving it’s essential to keep ahead of the game.

One of those creative ventures was commissioned by Noon Visual Creatives — a London-based production and post company that serves several Arabic broadcasters in both the United Kingdom and worldwide — to create a television branding package for a program called Human Rights.

I had previously worked with Noon on a documentary about the ill-fated 1999 EgyptAir plane crash (which is still awaiting broadcast), so when I was approached again I was more than happy to create their Human Rights brand.

My Inspiration
I was very lucky in that my client essentially gave me free rein, which I find is a rarity these days. I have always been excited and inspired by the works of the creative illusionist M.C Escher. His work has always made me think and explore how you can hook your viewer by giving them something to unravel and interact with. His 1960 lithograph, called Ascending and Descending, was my initial starting point. There was something about the figures going round and round but getting nowhere.The Human Rights Zeotrope Titles

While Escher’s work kickstarted my creative process I also wanted to create something that was illusion-based, so I revisited Mark Gertler’s Merry-Go-Round. As a young art student I had his poster on my wall. Sometimes I would find myself staring at it for hours, looking at the people’s expressions and the movement Gertler had expressed in the figures with his onion-skin-style strokes. There was so much movement within the painting that it jumped out at me. I loved the contrasting colors of orange and blue, the composition was incredibly strong and animated.

I have always been fascinated by the mechanics of old hand-cranked metal toys, including zoetropes, and I have always loved how inanimate objects could come alive to tell you a story. It is very powerful. You have the control to be given the narrative or you can walk away from it — it’s about making a choice and being in control.

Once I had established I was going to build a 3D zoetrope, I explored the mechanics of building one. It was the perfect object to address the issue of human rights because without the trigger it would remain lifeless. I then starting digging into the declaration of Human Rights to put forward a proposal of what I thought would work within their program. I shortlisted 10 rights and culled that down to the final eight. Everything had to be considered. The positioning of the final eight had their own hierarchy and place.

At the base of the zoetrope are water pumps, signifying the right to clean water and sanitation. This is the most important element of the entire zoetrope, grounding the entire structure, as without water, there simply is no life, no existence. Above, a prisoner gestures for attention to the outside world, its environment completely contradicting, given hope by an energetic burst of comforting orange. The gavel references the rights for justice and are subliminally inspired by the hammers walking defiantly within the Pink Floyd video, Another Brick in the Wall. The gavel within the zoetrope becomes that monumental object of power, helped along by the dynamic camera with repetitions of itself staggered over time like echoes on a loop. Surrounding the gavel of justice is a dove flying free from a metal birdcage in a shape of the world. This was my reference to the wonderful book, I Know Why the Caged Bird Sings, by Maya Angelou.

My client wanted to highlight the crisis of the Syrian refugees, so I decided to depict an exhausted child wearing a life jacket, suggesting he had travelled across the Mediterranean Sea, while a young girl at his side, oblivious, happily plays with a spinning top. I wanted to show the negativity being cancelled out by optimism.

To hammer home the feeling of isolation and emptiness that the lack of human rights brings forth, I placed the zoetrope into a cold and almost brutal environment: an empty warehouse. My theme of the positivity canceling out negativity once again is echoed as the sunlight penetrates through hitting the cold floor in an attempt to signify hope and reconnect with the outside world.

the-human-rights-zoetrope_gavel-shotEvery level of detail was broken up into sections. I created very simple one-second loops of animation that were subtle, but enough to tell the story. Once I had animated each section, it was a case of painstakingly pulling apart each object into a stop-frame animated existence so once they were placed in their position and spun, they would animate back into life again.

My Workflow
For ease and budget, I used Poser Pro, a character-based software to animate all the figures in isolation first. Using both the PoserFusion plug-in and the Alembic export, I was able to import each looping character into Maxon Cinema 4D where I froze and separated each 3D object one by one. Any looping objects that were not figure-based were all modelled and animated within Cinema 4D. Once the individual components were animated and positioned, I imported everything into a master 3D scene where I was able to focus on the lighting and camera shots.

For the zoetrope centrepiece, I built a simple lighting rig made up of the GSG Light Kit Pro, two soft boxes, that I had adapted and placed within a NULL and an area Omni light above. This allowed me to rotate the rig around according to my camera shot. Having a default position and brightness set-up was great and helped to get me out of trouble if I got a little too carried away with the settings, and the lighting didn’t change too dramatically on each camera shot. I also added a couple of Visible Area Spotlights out of the warehouse pointing inwards to give the environment a foggy distant feel.

I deliberately chose not to render using volumetric lighting because I didn’t want that specific look and did not want any light bursts hitting my zoetrope. The zoetrope was the star of the show and nothing else. Another lighting feature I tend to use within my work is the combination of the Physical Sky and the Sun. Both give a natural warm feel and I wanted sunlight to burst through the window; it was conceptually important and it added balance to the composition.

The most challenging part of the entire project was getting the lighting to work seamlessly throughout, as well as the composition within some of the camera shots. Some shots were very tight in frame, so I could not rely on the default rig and needed additional lighting to catch objects where the 3-point lights didn’t work so well. I had decided very early on, that rather than work from a single master file, as with the lighting, I had a default “get me out of trouble” master, saving each shot with its own independent settings as I went along to keep my workflow clean. Each scene file was around a gigabyte in size as none of the objects within the zoetrope were parametric anymore once they had been split, separated-out and converted to polygons.

My working machine was a 3.2GHz 8-core Mac Pro with 24GB of RAM, rendered out on a PC — custom-built 3X3 machine — with an Intel Core Processor i7 5960X with water cooling, 32GB RAM and clockable to 4.5GHz.

Since completion, The Human Rights Zoetrope titles have won several awards, including a Gold at the Muse Creative Awards in the Best Motion Graphics category, a Platinum Best of Show in the Art Direction category, and a Gold in the Best Graphic Design category at the Aurora Awards.

The Human Rights Zoetrope is also a Finalist at the New York Festivals 2017 in the Animation: Promotion/Open & IDs category. The winners will be announced at the NAB Show.

 

Sophia Kyriacou is a London-based broadcast designer and 3D artist.