Tag Archives: Behind The Title

Behind the Title: Steelhead MD Ted Markovic

NAME: Ted Markovic

COMPANY: LA-based Steelhead

CAN YOU DESCRIBE YOUR COMPANY?
We are a content studio and cross-platform production company. You can walk through our front door with a script and out the back with a piece of content. We produce everything from social to Super Bowl.

WHAT’S YOUR JOB TITLE?
Managing Director

WHAT DOES THAT ENTAIL?
I am responsible for driving the overall culture and financial health of the organization. That includes building strong client relationships, new business development, operational oversight, marketing, recruiting and retaining talent and managing the profits and losses of all departments.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
We all have a wide range of responsibilities and wear many hats. I occasionally find myself replacing the paper towels in the bathrooms because some days that’s what it takes.

WHAT’S YOUR FAVORITE PART OF THE JOB?
We are a very productive group that produces great work. I get a sense of accomplishment almost every day.

WHAT’S YOUR LEAST FAVORITE?
Replacing the paper towels in the bathrooms.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
I get a lot more done while everyone else is busy eating their lunch or driving home.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Solving the traffic problem in Los Angeles. I see a lot of opportunities there.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I am a third-generation post production executive, and essentially grew up in a film lab in New York. I suspect the profession chose me.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I am currently working on a Volkswagen Tier 2 project where we are shooting six cars over seven days on our stage at Steelhead. We’re incorporating dynamic camera shots of cars on a cyc with kinetic typography, motion graphics and VFX. It’s a great example of how we can do it all under one roof.

We recently worked with Nintendo and Interogate to bring the new Switch games to life in a campaign called Close Call. On set with rams, air mortars, lighting effects and lots of sawed-in-half furniture, we were able create real weight in-camera to layer with our VFX. We augmented the practical effects with HDR light maps, fire and debris simulations, as well as procedurally generated energy beams, 3D models, and 2D compositing to create a synergy between the practical and visual effects that really sells the proximity and sense of danger we were looking to create.

While the coordination of practical and post was no small chore, another interesting challenge we had to overcome was creating the CG weapons to mesh with the live-action plates. We started with low-resolution models directly from the games themselves, converted them and scrubbed in a good layer of detail and refined them to make them photoreal. We also had to conceptualize how some of the more abstract weapons would play with real-world physics.

Another project worth mentioning was a piece we created for Volkswagen called Strange Terrains. The challenge was to create 360-degree timelapse video from day-to-night. Something that’s never been done before. And in order to get this unique footage, we had to build an equally unique rigging system. We partnered with Supply Frame to design and build a custom-milled aluminum head to support four 50.6 megapixel Canon EOS 5DS cameras.

The “holy grail” of timelapse photography is getting the cameras to ramp the exposure over broad light changes. This was especially challenging to capture due to the massive exposure changes in the sky and the harshness of the white salt. After capturing around approximately 2,000 frames per camera — 9TB of working storage — we spent countless hours stitching, compositing, computing and rendering to get a fluid final product.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
About eight years ago, I created a video for my parents’ 40th wedding anniversary. My mother still cries when she watches it.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The wheel is a pretty essential piece of technology that I’m not sure I could live without. My smartphone is as expected as well as my Sleepwell device for apnea. That device changed my life.

DO YOU LISTEN TO MUSIC WHILE YOU WORK? CARE TO SHARE YOUR FAVORITE MUSIC TO WORK TO?
I can work listening to anything but reggae.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Exercise.

Behind the Title: UCLA Extension Instructor Barry Goch

NAME: Barry Goch (@gochya)

COMPANY: UCLA Extension Entertainment Studies

WHAT IS UCLA EXTENSION?
UCLA Extension is the continuing education division of the University of California at Los Angeles (UCLA). UCLA Extension offers over 5,000 open-enrollment courses and 180+ certificate programs with online and on-campus learning

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Behind the Title: Spacewalk Sound’s Matthew Bobb

NAME: Matthew Bobb

COMPANY: Pasadena, California’s SpaceWalk Sound 

CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service audio post facility specializing in commercials, trailers and spatial sound for virtual reality (VR). We have a heavy focus on branded content with clients such as Panda Express and Biore and studios like Warner Bros., Universal and Netflix.

WHAT’S YOUR JOB TITLE?
Partner/Sound Supervisor/Composer

WHAT DOES THAT ENTAIL?
I’ve transitioned more into the sound supervisor role. We have a fantastic group of sound designers and mixers that work here, plus a support staff to keep us on track and on budget. Putting my faith in them has allowed me to step away from the small details and look at the bigger picture on every project.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
We’re still a small company, so while I mix and compose a little less than before, I find my days being filled with keeping the team moving forward. Most of what falls under my role is approving mixes, prepping for in-house clients the next day, sending out proposals and following up on new leads. A lot of our work is short form, so projects are in and out the door pretty fast — sometimes it’s all in one day. That means I always have to keep one eye on what’s coming around the corner.

The Greatest Showman 360

WHAT’S YOUR FAVORITE PART OF THE JOB?
Lately, it has been showing VR to people who have never tried it or have had a bad first experience, which is very unfortunate since it is a great medium. However, that all changes when you see someone come out of a headset exclaiming,”Wow, that is a game changer!”

We have been very fortunate to work on some well-known and loved properties and to have people get a whole new experience out of something familiar is exciting.

WHAT’S YOUR LEAST FAVORITE?
Dealing with sloppy edits. We have been pushing our clients to bring us into the fold as early as v1 to make suggestions on the flow of each project. I’ll keep my eye tuned to the timing of the dialog in relation to the music and effects, while making sure attention has been paid to the pacing of the edit to the music. I understand that the editor and director will have their attention elsewhere, so I’m trying to bring up potential issues they may miss early enough that they can be addressed.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
I would say 3pm is pretty great most days. I should have accomplished something major by this point, and I’m moments away from that afternoon iced coffee.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’d be crafting the ultimate sandwich, trying different combinations of meats, cheeses, spreads and veggies. I’d have a small shop, preferably somewhere tropical. We’d be open for breakfast and lunch, close around 4pm, and then I’d head to the beach to sip on Russell’s Reserve Small Batch Bourbon as the sun sets. Yes, I’ve given this some thought.

WHY DID YOU CHOOSE THIS PROFESSION?
I came from music but quickly burned out on the road. Studio life suited me much more, except all the music studios I worked at seemed to lack focus, or at least the clientele lacked focus. I fell into a few sound design gigs on the side and really enjoyed the creativity and reward of seeing my work out in the world.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We had a great year working alongside SunnyBoy Entertainment on VR content for the Hollywood studios including IT: Float, The Greatest Showman 360, Annabelle Creation: Bee’s Room and Pacific Rim: Inside the Uprising 360. We also released our first piece of interactive content, IT: Escape from Pennywise, for Gear VR and iOS.

Most recently, I worked on Star Wars: The Last Jedi in Scoring The Last Jedi: A 360 VR Experience. This takes Star Wars fans on a VIP behind-the-scenes intergalactic expedition, giving them on a virtual tour of the The Last Jedi’s production and soundstages and dropping them face-to-face with Academy Award-winning film composer John Williams and film director Rian Johnson.

Personally, I got to compose two Panda Express commercials, which was a real treat considering I sustained myself through college on a healthy diet of orange chicken.

It: Float

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
It: Float was very special. It was exciting to take an existing property that was not only created by Stephen King but was also already loved by millions of people, and expand on it. The experience brought the viewer under the streets and into the sewers with Pennywise the clown. We were able to get very creative with spatial sound, using his voice to guide you through the experience without being able to see him. You never knew where he was lurking. The 360 audio really ramped up the terror! Plus, we had a great live activation at San Diego Comic Con where thousands of people came through and left pumped to see a glimpse of the film’s remake.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
It’s hard to imagine my life without these three: Spotify Premium, no ads! Philips Hue lights for those vibes. Lastly, Slack keeps our office running. It’s our not-so-secret weapon.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I treat social media as an escape. I’ll follow The Onion for a good laugh, or Anthony Bourdain to see some far flung corner of earth I didn’t know about.

DO YOU LISTEN TO MUSIC WHEN NOT MIXING OR EDITING?
If I’m doing busy work, I prefer something instrumental like Eric Prydz, Tycho, Bonobo — something with a melody and a groove that won’t make me fall asleep, but isn’t too distracting either.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
The best part about Los Angeles is how easy it is to escape Los Angeles. My family will hit the road for long weekends to Palm Springs, Big Bear or San Diego. We find a good mix of active (hiking) and inactive (2pm naps) things to do to recharge.

Behind the Title: Sim’s supervising sound editor David McCallum

Name: David McCallum

Company: Sim International — Sim Post (Sound) in Toronto

Can you describe your company?
Sim provides equipment and creative services for projects in film and television. We have offices in Toronto, Los Angeles, New York City, Atlanta and Vancouver. I work as part of our Sim Post team in Toronto’s King St. East post facility where our emphasis is post sound and picture. We’re a small division, but we’ve been together as a team for nearly 15 years, the last three of which have been as part of Sim.

What’s your job title?
Supervising Sound Editor

What does that entail? 
My work is 90% project and client focused. I work directly on the sound design and sound edit for television and film projects, collaborating with directors and producers to shape the sound for their show. I also manage a team of people at Sim Post (Sound) Toronto that make up our sound crew(s). Part of my job also involves studio time, working closely with actors and directors to help shape the final performances that end up on the screen.

What would surprise people the most about what falls under that title?
I don’t work extreme hours. The screen industry, and post production in particular, has a well-deserved reputation for working its people hard, with long hours and tight demands as the norm rather than the exception. I don’t believe in overworking either my crew or myself. I strongly believe that people work best under predictable conditions.

Individuals need to be placed in positions to succeed, not merely survive. So, I put a lot of effort into managing my workload, getting on top of things well in advance of deadlines. I try to keep my days and weeks structured and organized so that I’m at my best as much as possible.

Sim’s ADR room.

What’s your favorite part of the job?
Finding a unique way to solve a sound problem. I love discovering a new trick, like using parts of two different words to make a character say a new word. You never know when or where you can find these kinds of solutions — hearing the possibilities requires patience and a keen ear. Sometimes the things I put together sound ridiculous, but because I mostly work alone nobody gets to hear my mistakes. Every now and then something unexpected works, and it’s golden.

What’s your least favorite?
There can be a lot of politics that permeate the film and television world. I prefer direct communication and collaboration, even if what you hear from someone isn’t what you want to hear.

What is your favorite time of the day?
The start. I like getting in a bit early, relaxing with a good coffee while I map out my goals for the day. Every day something good needs to be accomplished, and if the day gets off to a positive start then there is a better chance that all my objectives for that day will be met.

If you didn’t have this job, what would you be doing instead?
I would probably still be working in audio, but perhaps on the consumer side, selling high-end tube audio electronics and turntables. Either that, or I would be a tennis instructor.

Why did you choose this profession? 
That is actually a long story. I didn’t find this profession or career path on my own. I was put on it by a very thoughtful university professor named Clarke Mackay at Queen’s University in Kingston, Ontario, who saw a skill set in me that I did not recognize in myself. The path started with Clarke, went through the Academy of Canadian Cinema and Television and on to Jane Tattersall, who is senior VP of Sim Toronto.

Jane’s been the strongest influence in my career by far, teaching and steering me along the way. Not all lessons were intended, and sometimes we found ourselves on the same path. Sim Post (Sound) went through so many changes, and we managed a lot of them together. I don’t know if I would have found or stayed in this profession without Clarke or Jane, so in a way they have helped choose it for me.

Can you name some recent projects you have worked on?
The Handmaid’s Tale, Vikings, Alias Grace, Cardinal, Molly’s Game, Kin and The Man Who Invented Christmas.

What is the project that you are most proud of?
The one I’m working on now! More seriously, that does feel like an impossible question to answer, as I’ve felt pride at numerous times in my career. But most recently I would say our work on The Handmaid’s Tale has been tremendously rewarding.

I’d also mention a small Canadian documentary I was a part of in 2016 called Unarmed Verses. It’s a National Film Board of Canada documentary by director Charles Officer and producer Lea Marin. It touched my heart.

I’m also very proud of some of my colleagues that I’ve been overseeing for a few years now, in particular Claire Dobson and Krystin Hunter. Claire and Krystin are two young editors who are both doing extremely impressive work with me. I’m very proud of them.

Name three pieces of technology that you can’t live without.
Avid Pro Tools, Izotope RX and NOS Amperex 6922 vacuum tubes.

What social media channels do you follow?
I’ve only ever participated in Facebook, but the global political climate has me off of social media right now. I do my best to stay away from the “comments section of life.”

This is a high stress job with deadlines and client expectations. What do you do to de-stress from it all?
I try to reduce stress within the workplace. I have a few rituals that help… and good coffee. Nothing beats stress in the morning like a delicious coffee. But more practically, I try my best to stay on top of my work and make sure I thoroughly understanding my client’s expectations. I then actively manage my work so I’m not pushed up against deadlines.

But really the best tool is my team. I have an amazing team of people around me and I would be nothing without them.

Behind the Title: Versus Partner/CD Justin Barnes

NAME: Justin Barnes

COMPANY: Versus (@vs_nyc)

CAN YOU DESCRIBE YOUR COMPANY?
We are “versus” the traditional model of a creative studio. Our approach is design driven and full service. We handle everything from live action to post production, animation and VFX. We often see projects from concept through delivery.

WHAT’S YOUR JOB TITLE?
Partner and Creative Director

WHAT DOES THAT ENTAIL?
I handle the creative side of Versus. From pitching to ideation, thought leadership and working closely with our editors, animators, artists and clients to make our creative — and our clients’ creative vision — the best it can be.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
There’s a lot of business and politics that you have to deal with being a creative.

Adidas

WHAT’S YOUR FAVORITE PART OF THE JOB?
Every day is different, full of new challenges and the opportunity to come up with new ideas and make really great work.

WHAT’S YOUR LEAST FAVORITE?
When I have to deal with the business side of things more than the creative side.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
For me, it’s very late at night; the only time I can work with no distractions.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Anything in the creative world.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
It’s been a natural progression for me to be where I am. Working with creative and talented people in an industry with unlimited possibilities has always seemed like a perfect fit.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
– Re-brand of The Washington Post
– Animated content series for the NCAA
– CG campaign for Zyrtec
– Live-action content for Adidas and Alltimers collaboration

Zyrtec

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I am proud of all the projects we do, but the ones that stick out the most are the projects with the biggest challenges that we have pulled together and made look amazing. That seems like every project these days.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My laptop, my phone and Uber.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I can’t live without Pinterest. It’s a place to capture the huge streams of inspiration that come at us each day.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
We have music playing in the office 24/7, everything from hip-hop to classical. We love it all. When I am writing for a pitch, I need a little more concentration. I’ll throw on my headphones and put on something that I can get lost in.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Working on personal projects is big in helping de-stress. Also time at my weekend house in Connecticut.

Behind the Title: Lucky Post editor Elizabeth V. Moore

NAME: Elizabeth V. Moore

COMPANY: Lucky Post

CAN YOU DESCRIBE YOUR COMPANY?
The studio combines creative editorial, graphic design, sound design, mixing, color, compositing,VFX and finish

I feel very lucky to call Lucky my home for the past five and a half years. It’s a collection of driven co-workers who truly interact like a team. Together, we infuse art and care into the projects that come through our office.

WHAT’S YOUR JOB TITLE?
I am one of the four editors here.

WHAT DOES THAT ENTAIL?
I work with clients to take their concept and make it a reality. With the footage I’m provided, I get to be a storyteller. I add my creative perspective and collaborate with clients to craft a story or message that is hopefully even better than what they had envisioned possible.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
A big part of my job includes spending a lot of time with my clients as we work toward a cut we’re all happy with. It’s not just me in a room by myself, editing. There’s a responsibility to your clients not just to edit something for them, but also to help facilitate a space where they feel comfortable and are happy to come to every day. My goal is to have them leave Lucky Post at the end of the day confident in the cut and feeling good in general… with smiles on their faces.

WHAT’S YOUR FAVORITE PART OF THE JOB?
My favorite part of the job is seeing the edit take shape… to get to the end of a project and see the final resul, and reflect on what it took for that to manifest. That is a very satisfying feeling.

This CostaDelMar Slam spot is a recent project edited by Moore.

WHAT’S YOUR LEAST FAVORITE?
I try not to focus too much on my least favorite aspects of anything, but if pressed I’d have to say going through footage and making selects. I feel anxious to start my favorite part of the job — seeing the edit take shape — but in order to get the best result you have to focus and find the best pieces amidst all the content.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
I wouldn’t consider myself a morning person, so I’d have to say early afternoon. When I have a deadline to hit, however, late at night is when I can really surprise myself with the amount and quality of work I can produce under pressure.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’ve asked myself that question, and I honestly can’t think of a better answer than what I’m doing now. Even though I had no idea when I was younger that this is where I’d end up, in retrospect, it makes the most sense.

My personal set of talents and interests throughout my development have helped give me the arsenal of skills it takes to enjoy editing and do it well.

SO YOU DIDN’T KNOW THIS WOULD BE YOUR PATH?
I didn’t have any idea I would end up in this career until college. I was originally a business major with a minor in film, because I always loved movies. Quickly into my first semester it dawned on me that I could actually pursue a career in something I was passionate about, not just what I thought was expected of me. I switched to film and, as I learned more about all the different departments, I knew editing was where my talents and skills could thrive. And the more I did it, the more I fell in love with the art.

AS A WOMAN EDITOR, WHO DID YOU LOOK UP TO WHEN STARTING OUT?
I didn’t think too much about who I looked up to based on being a woman. I had my films and editors that inspired me and I aspired to emulate editorially. However, I would say that my biggest female inspiration was editor Sally Menke (who died in an accident in 2010). Pulp Fiction was one of my favorite movies at the time, and the way the story was edited and structured was a large part of that.

Once I looked deeper into her career, I realized she was the editor for all of Quentin Tarantino’s films. It inspired me greatly that she was able to not only be an editor during a time that was very much a male-dominated field, but also maintain an ongoing, collaborative relationship that shaped both of their careers. I wanted to be the kind of editor that was not only worth working with, but worth working with again and again.

HOW DO YOU FEEL ABOUT THE MEDIA CHAMPIONING MORE FEMALE CREATIVES AND LEADERS IN OUR INDUSTRY?
I think it’s extremely important. To continue to push our industry to greater heights, new and different perspectives are needed to keep things evolving and growing. Media plays a big role in our society and culture, and women need to be well represented and their voices heard. Similar to my own story, a lot of opportunities are missed if they’re unknown or seem impossible. More women in leadership and creative positions will help young women see themselves in these roles.

WHAT SHOULD OR CAN WE DO TO ENCOURAGE MORE WOMEN TO BECOME EDITORS?
To be an editor, you have to be passionate about it and love the process. We can’t make women be interested in the art, but we can reinforce the confidence in the ones who are. We have to be the ones to say, “There’s no reason to be intimidated by pursuing this career path. This industry is always looking for fresh, original perspectives and we, as women, have a unique voice to offer. The quality of your craft will speak for itself and that is what will draw clients to work with you.”

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Within the past year I’ve worked on campaigns for Crate & Barrel, Charles Schwab, AT&T and Soraa.

YOU HAVE WORKED ON ALL SORTS OF PROJECTS. DO YOU PUT ON A DIFFERENT HAT WHEN CUTTING FOR A SPECIFIC GENRE?
I wouldn’t say that I wear a different hat when working on different genres, because at the end of the day the goal is the same: to tell a good story in as creative a way as the content allows.

However, what I’m looking for out of the footage will change depending on the type of project. So much of my select-making process is based on feelings that arise while viewing a scene. I select the pieces that give me the reaction I want the audience to feel based on the genre of the piece.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I have a different sense of pride for all the projects I work on. Sometimes it’s because of the level of quality of the work, and sometimes it’s because of the challenges that had to be overcome. But I’d say that I’m still most proud of one of my first pieces I did at Lucky Post. It was back when I was an assistant editor; I was given access to footage for a music video for a musician named Jesse Woods and was told to just have fun with it and use it as an opportunity to practice.

Even though I wasn’t the official editor on it, I took the challenge seriously and spent hours exploring possibilities, pushing my craft farther than I ever had to that point. The director was impressed enough that it became the final cut he and the artist used. I still look back on that as one of the most beautiful pieces I’ve produced. It was the turning point in my career, where not only did others see and recognize my talent, but I saw what I was capable of and this gave me the confidence that led me to where I am now.

WHAT DO YOU USE TO EDIT?
I’ve used a few different editing software programs throughout my career and my favorite, and what I currently use, is Adobe Premiere Pro.

ARE YOU OFTEN ASKED TO DO MORE THAN EDIT?
Even though I’m only asked to edit, a big part of my job includes spending a lot of time with my clients as we work toward a final cut. Sometimes that means being a good listener or a positive force for them when things get stressful.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
A computer is number one, since I can’t edit without it. I’d like to believe I’d still be interested in the art of editing if I had to do it via the cut and splice method, but it would be a very different process and experience for me. Second would be my television. I love watching great movies, shows and well-done commercials, so it’s both a leisure activity and it inspires me as an editor. Lastly, my cell phone because we now live in a society where it’s becoming hard to work and stay connected without it.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Besides my passion for the visual arts, like movies, my favorite escape is music. I love to go to shows to see live bands or get lost in music being played by DJs and dance. When I’m in those moments, all the stress from the week is forgotten and I’m living in the present.

Behind the Title: PlushNYC partner/mixer Mike Levesque, Jr.

NAME: Michael Levesque, Jr.

COMPANY: PlushNYC

CAN YOU DESCRIBE YOUR COMPANY?
We provide audio post production

WHAT’S YOUR JOB TITLE?
Partner/Mixer/Sound Designer

WHAT DOES THAT ENTAIL?
The foundation of it all for me is that I’m a mixer and a sound designer. I became a studio owner/partner organically because I didn’t want to work for someone else. The core of my role is giving my clients what they want from an audio post perspective. The other parts of my job entail managing the staff, working through technical issues, empowering senior employees to excel in their careers and coach junior staff when given the opportunity.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Everyday I find myself being the janitor in many ways! I’m a huge advocate of leading by example and I feel that no task is too mundane for any team member to take on. So I don’t cast shade on picking up a mop or broom, and also handle everything else above that. I’m a part of a team, and everyone on the team participates.

During our latest facility remodel, I took a very hands-on approach. As a bit of a weekend carpenter, I naturally gravitate toward building things, and that was no different in the studio!

WHAT TOOLS DO YOU USE?
Avid Pro Tools. I’ve been operating on Pro Tools since 1997 and was one of the early adopters. Initially, I started out on analog ¼-inch tape and later moved to the digital editing system SSL ScreenSound. I’ve been using Pro Tools since its humble beginnings, and that is my tool of choice.

WHAT’S YOUR FAVORITE PART OF THE JOB?
For me, my favorite part about the job is definitely working with the clients. That’s where I feel I am able to put my best self forward. In those shoes, I have the most experience. I enjoy the conversation that happens in the room, the challenges that I get from the variety of projects and working with the creatives to bring their sonic vision to life. Because of the amount of time i spend in the studio with my clients one of the great results besides the work is wonderful, long-term friendships. You get to meet a lot of different people and experience a lot of different walks of life, and that’s incredibly rewarding for me.

WHAT’S YOUR LEAST FAVORITE?
We’ve been really lucky to have regular growth over the years, but the logistics of that can be challenging at times. Expansion in NYC is a constant uphill battle!

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The train ride in. With no distractions, I’m able to get the most work done. It’s quiet and allows me to be able to plan my day out strategically while my clarity is at its peak. That way I can maximize my day and analyze and prioritize what I want to get done before the hustle and bustle of the day begins.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
If I weren’t a mixer/sound designer, I would likely be a general contractor or in a role where I was dealing with building and remodeling houses.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I started when I was 19 and I knew pretty quickly that this was the path for me. When I first got into it, I wanted to be a music producer. Being a novice musician, it was very natural for me.

Borgata

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I recently worked on a large-scale project for Frito-Lay, a project for ProFlowers and Shari’s Berries for Valentine’s Day, a spot for Massage Envy and a campaign for the Broadway show Rocktopia. I’ve also worked on a number of projects for Vevo, including pieces for The World According To… series for artists — that includes a recent one with Jaden Smith. I also recently worked on a spot with SapientRazorfish New York for Borgata Casino that goes on a colorful, dreamlike tour of the casino’s app.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Back in early 2000s, I mixed a DVD box set called Journey Into the Blues, a PBS film series from Martin Scorsese that won a Grammy for Best Historical Album and Best Album Notes.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
– My cell phone to keep me connected to every aspect of life.
– My Garmin GPS Watch to help me analytically look at where I’m performing in fitness.
– Pro Tools to keep the audio work running!

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I’m an avid triathlete, so personal wellness is a very big part of my life. Training daily is a really good stress reliever, and it allows me to focus both at work and at home with the kids. It’s my meditation time.

Behind the Title: Arcade Edit’s Ali Mao

NAME: Ali Mao

COMPANY: Arcade Edit in New York City

CAN YOU DESCRIBE YOUR COMPANY?
Arcade is a film and television editorial house with offices located in Los Angeles and New York City.

WHAT’S YOUR JOB TITLE?
Editor

WHAT DOES THAT ENTAIL?
Being an editor is all about storytelling. Whether that means following the script and boards as designed or playing outside the parameters of those guidelines, we set the pace and tone of a piece in hopes that our audience reacts to it. Sometimes it’s super easy and everything just falls into place. Other times it requires a bit more problem solving on my end, but I’m always striving to tell the story the best I can.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
For a lot of people who don’t work in the industry, they think editors just sit in a dark room alone all the time, and we do sometimes! But what I love most about editing is how collaborative a process it is. So much of what we do is working with the director and the creatives to find just the right pieces that help tell their story the most effectively.

Aflac

Once in awhile the best cuts are not even what was originally boarded or conceived, but what was found through the exploration of editing. When you fall in love with a character, laugh at a joke, or cry at an emotional moment it’s a result of the directing, the acting and the editing all working perfectly in sync with one another.

WHAT’S YOUR FAVORITE PART OF THE JOB?
I love going through dailies for the first time and seeing how the director and the cinematographer compose a particular scene or how an actor interprets lines, especially when you pick up on something in a take that you as an editor love – a subtle twitching of an eye or the way the light captures some element of the image – that everyone forgot about until they see it in your edit.

WHAT’S YOUR LEAST FAVORITE?
Not having enough time to really sit with the footage before I start working with the director or agency.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
Early in the morning even though I’m not really a morning person…but in our industry, that’s probably the quietest time of the day.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Bumming it at the beach back home in Hawaii.

WHY DID YOU CHOOSE THIS PROFESSION?
During the summer before my junior year of high school, I stumbled upon Vivacious Lady (with Jimmy Stewart and Ginger Rogers) on AMC. I don’t know what it was about that movie, but I stayed up until 2am watching the whole thing.

For the next two years, every Sunday I’d grab the TV guide from the morning newspaper and review the AMC and TCM lineups for the week. Then I’d set my VCR to record every movie I wanted to see, which at the time were mostly musicals and rom-coms. When my dad asked me what I wanted to study in college I said film because at 5’4” getting paid to play basketball probably wasn’t going to happen, and those old AMC and TMC movies were my next favorite thing.

When I got to college, I was taught the basics of FCP in a digital filmmaking class and fell in love with editing instantly. I liked how there was a structure to the process of it, while simultaneously having a ton of creative freedom in how to tell the story.

Tide

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
In January I worked with Saatchi on their Tide Super Bowl Campaign, editing the television teasers and 15s. This was the second year in a row that I got to work with them for the Super Bowl, and it’s one of my favorite jobs every year. They do some really fun and creative work for their teasers, and there’s so much opportunity to experiment and get a little weird

There was the Aflac Ski Patrol spot, and I also just finished a Fage Campaign with Leo Burnett, which went incredibly well. Matt Lenski from Arts & Science did such an incredible job with the shoot and provided me with so many options of how to tell the story for each spot.

DO YOU PUT ON A DIFFERENT HAT WHEN CUTTING FOR A SPECIFIC GENRE?
I think you put on a different hat whenever you start any project, regardless of genre. Every comedy piece or visual piece is unique in its story, rhythm, etc. I definitely try to put myself in the right head space for editing a specific genre, whether that be from chatting with the director/agency or doing a deep dive on the Internet looking for inspiration from films, ads, music videos — anything really.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I worked as an editor on a documentary called Undroppable. It was about the school dropout rate across the US and followed students from different parts of the country, focusing on the challenges of graduating high school.

The film had already been edited by the time I got involved, but the producer felt it needed fresh eyes. I loved a lot of what the previous editors had done, and felt like the one thing I could bring to the film was focus. There were so many compelling stories that it sometimes felt like you never had a chance to really take any of it in. I wanted the audience to not just fall in love with these students and root for them, but to also leave the theater in active pursuit of ways they could be involved in our country’s education system.

As someone who was cutting mostly commercials and short films in Final Cut Pro at the time, doing a feature length documentary on Avid Media Composer was daunting, but so very, very exciting and gratifying.

WHAT DO YOU EDIT ON THESE DAYS?
Avid Media Composer.

ARE YOU EVER ASKED TO DO MORE THAN EDIT?
Every once in awhile I get a job where I’m asked to create an edit that is not in line with the footage that was shot. In those instances, I’ll have to comp takes together in order to get a desired set of performances or a desired shot. I try not to make the comps too clean because I don’t want to put our Flame artist out of a job.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iPhone, computer, Roomba

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I just had a baby, so coming home to my son and my baby daddy is a great way to end the day. I also play on an all-women’s flag football team in a co-ed league on the weekends. The first game we ever won I QB’d while I was eight weeks pregnant; it was my Serena Williams moment!

Behind the Title: Whitehouse editor David Cea

NAME: David Cea

COMPANY: Whitehouse Post in New York

CAN YOU DESCRIBE YOUR COMPANY?
Originally, we were an editorial shop that has grown into a one-stop shop for all things post production.

WHAT’S YOUR JOB TITLE?
Editor

WHAT DOES THAT ENTAIL?
Being the one responsible for expressing the creative vision in filmmaking. The film editor takes all of the hard work and ideas and gives it shape and form for the world to see.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The human component. I find a large part of what I do is making my clients feel comfortable. Filmmaking is a tough and sometimes exhausting process. Just shy of the finish line is where I come in. I want to be the one that helps relieve some of the stress from the process. As a former bartender, I learned how to be a pseudo-therapist. Keeping everyone positive and showing them that all of their work will lead to a great end-product is important.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Creative problem solving. Inevitably there will be a missed shot or last-minute client ask that seems impossible. Finding a way to fix it with what I have in front of me keeps things interesting.

WHAT’S YOUR LEAST FAVORITE?
Second guessing. When anyone on the creative team, myself included, begins to doubt their instincts, I feel the end product starts to suffer.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
5:30pm… much to my wife’s chagrin.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
In an ideal world, a surf instructor in Costa Rica.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
In college I knew I wanted to work in the film industry in some capacity. I took an editing class and was sold from there. Editing also seemed to be the sanest leg of the process.

Target

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Target’s fashion forward rebranding campaign
– A short film for Mercedes featuring Mariel Hemingway and her daughter Langley Fox
– A skate film for the Loke app launching soon

YOU HAVE WORKED ON ALL SORTS OF PROJECTS. DO YOU PUT ON A DIFFERENT HAT WHEN CUTTING FOR A SPECIFIC GENRE?
I certainly have to place myself in the right mood when cutting each specific genre. It may be a certain type of music during the selection process or watching the works of the masters of the field to gain inspiration. I try to put myself in the director’s shoes: “Why was this shot done this way? What is the broad feeling he or she is trying to achieve?”

While I do get into a different headspace when cutting different genres, I definitely borrow from each style no matter the project. Not being married to a specific genre is key to keeping me engaged and making for a more well rounded end product.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The Jeep 4×4 Ever Super Bowl spot. This a spot that went through a several evolutions until it was the final piece that won the big game spot for FCA Chrysler that year.

Ford

WHAT DO YOU USE TO EDIT?
Avid Media Composer

WHAT IS YOUR FAVORITE PLUGIN?
Waves Pitch Shift. It will make even the dullest scratch VO talent sound like Sam Elliot.

ARE YOU OFTEN ASKED TO DO MORE THAN EDIT? IF SO, WHAT ELSE ARE YOU ASKED TO DO?
Yes. Many projects you see coming through the door nowadays are comprised of found footage. Sometimes all we get is a script. This is sometimes fun because we are then in essence put in more of a directorial role.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
– Wireless silent mouse — Since I don’t use Wacom tablets to edit, this is key to not drive the people in the room nuts with constant clicking
– Noise-cancelling headphones — the streets of NYC become downright pleasant when wearing them, smells aside
– Swell bottle — that’s technology, right?

DO YOU DO TO DE-STRESS FROM IT ALL?
Plenty of screen-free time with the family.

Behind the Title: Senior compositing artist Marcel Lemme

We recently reached out to Marcel Lemme to find out more about how he works, his background and how he relaxes.

What is your job title and where are you based?
I’m a senior compositing artist based out of Hamburg, Germany.

What does your job entail?
I spend about 90 percent of my time working on commercial jobs for local and international companies like BMW, Audi and Nestle, but also dabble in feature films, corporate videos and music videos. On a regular day, I’m handling everything from job breakdowns to set supervision to conform. I’m also doing shot management for the team, interacting with clients, showing clients work and some compositing. Client review sessions and final approvals are regular occurrences for me too.

What would surprise people the most about the responsibilities that fall under that title?
When it comes to client attended sessions, you have to be part clown, part mind-reader. Half the job is being a good artist; the other half is keeping clients happy. You have to anticipate what the client will want and balance that with what you know looks best. I not only have to create and keep a good mood in the room, but also problem-solve with a smile.

What’s your favorite part of your job?
I love solving problems when compositing solo. There’s nothing better than tackling a tough project and getting results you’re proud of.

What’s your least favorite?
Sometimes the client isn’t sure what they want, which can make the job harder.

What’s your most productive time of day?
I’m definitely not a morning guy, so the evening — I’m more productive at night.

If you didn’t have this job, what would you be doing instead?
I’ve asked myself this question a lot, but honestly, I’ve never come up with a good answer.

How’d you get your first job, and did you know this was your path early on?
I fell into it. I was young and thought I’d give computer graphics a try, so I reached out to someonewho knew someone, and before I knew it I was interning at a company in Hamburg, which is how I came to know online editing. At the time, Quantel mostly dominated the industry with Editbox and Henry, and Autodesk Flame and Flint were just emerging. I dove in and started using all the technology I could get my hands on, and gradually started securing jobs based on recommendations.

Which tools are you using today, and why?
I use whatever the client and/or the project demands, whether it’s Flame or Foundry’s Nuke and for tracking I often use The Pixel Farm PFTrack and Boris FX Mocha. For commercial spots, I’ll do a lot of the conform and shot management on Flame and then hand off the shots to other team members. Or, if I do it myself, I’ll finish in Flame because I know I can do it fast.

I use Flame because it gives me different ways to achieve a certain look or find a solution to a problem. I can also play a clip at any resolution with just two clicks in Flame, which is important when you’re in a room with clients who want to see different versions on the fly. The recent open clip updates and python integration have also saved me time. I can import and review shots, with automatic versions coming in, and build new tools or automate tedious processes in the post chain that have typically slowed me down.

Tell us about some recent project work.
I recently worked on a project for BMW as a compositing supervisor and collaborated with eight other compositors to finish number of versions in a short amount of time. We did shot management, compositing, reviewing, versioning and such in Flame. Also individual shot compositing in Nuke and some tracking in Mocha Pro.

What is the project that you are most proud of?
There’s no one project that stands out in particular, but overall, I’m proud of jobs like the BMW spots, where I’ve led a team of artists and everything just works and flows. It’s rewarding when the client doesn’t know what you did or how you did it, but loves the end result.

Where do you find inspiration for your projects?
The obvious answer here is other commercials, but I also watch a lot of movies and, of course, spend time on the Internet.

Name three pieces of technology you can’t live without.
The off button on the telephone (they should really make that bigger), anything related to cinematography or digital cinema, and streaming technology.

What social media channels do you follow?
I’ve managed to avoid Facebook, but I do peek at Twitter and Instagram from time to time. Twitter can be a great quick reference for regional news or finding out about new technology and/or industry trends.

Do you listen to music while you work?
Less now than I did when I was younger. Most of the time, I can’t as I’m juggling too much and it’s distracting. When I listen to music, I appreciate techno, classical and singer/song writer stuff; whatever sets the mood for the shots I’m working on. Right now, I’m into Iron and Wine and Trentemøller, a Danish electronic music producer.

How do you de-stress from the job?
My drive home. It can take anywhere from a half an hour to an hour, depending on the traffic, and that’s my alone time. Sometimes I listen to music, other times I sit in silence. I cool down and prepare to switch gears before heading home to be with my family.