Tag Archives: Avid

EIPMA: Focusing on industry mentoring

By Barry Goch

As an instructor, I try to bridge the gap between the technology of yesterday, today and tomorrow. So much of what I do as an industry pro depends on knowing and respecting the past while keeping an eye on the future. I see a digital divide as I guide my students into the world of contemporary post production. For example, it helps them to know the origins of terms like bin, trim and splice.

So when I had the opportunity to learn more about the Entertainment Industry Professionals Mentoring Alliance (EIPMA), I was intrigued. It’s an organization that wants to pay it forward by providing mentors to students and educational institutions. I’m proud to say that I am one of the first beneficiaries. When I was looking for a guest speaker for my UCLA post production class, EIPMA came through in a heartbeat.

I’m happy this organization exists and I want to spread the word to other educators, institutions and facilities. Let’s find out more from EIPMA president Bernard Weiser, who is also VP of the Motion Picture Sound Editors (MPSE).

Bernard Weiser

What inspired you to start the Entertainment Industry Professionals Mentoring Alliance?
The beginning idea for EIPMA started with the Motion Picture Sound Editors (MPSE). The MPSE is a craft society for sound editors and I am vice president. Its main purpose is to bring attention to the craft of sound editing and what sound editors do — both technically and creatively.

A longtime board member and treasurer of the MPSE, Paul Rodriguez, passed away about a year and half ago. We very much looked upon him as a sound ambassador — he went to many events, including NAB, each year, speaking about sound editorial. (You can see him chatting with us and sharing his wisdom during NAB 2017) The MPSE wanted to honor him and came up with the idea of a mentoring program in his name, since he had given so many editors their start in our industry. MPSE President Tom McCarthy began talking about it, and a lot of other organizations started to hear about the idea and said, “You know, we’ve been trying to put a mentorship program together. We’d like to be involved in this.”

How long did it take to get it going?
Literally, in two or three days, this had grown far bigger than the MPSE, far bigger than anything that was imagined. After a month or two of discussion about this, and given my background as an instructor at the UCLA Film School, I was voted president of what is now called EIPMA. In addition to the MPSE, we have many industry organizations involved as members — American Cinema Editors (ACE), Audio Engineering Society, Cinema Audio Society (CAS), Motion Picture Sound Editors (MPSE), The Recording Academy (Grammy’s), SMPTE and SoundGirls.org (a group of women that does field reporting). All are founding members with more industry organizations poised to come aboard.

It sounds like you have a lot of momentum already for a brand-new organization, and there’s definitely a need for it. There’s definitely a lack of hand-off from the old-school ways to the new-school ways.
We realized that many top industry and veteran professionals have a feeling of wanting to give back. But also, what all of us would see are changes in the industry that create a gap. New people coming in are basically fresh out of school or from some other background, and there’s no real apprenticeship program anymore. So they come in and start working and they really don’t have a background for professional workflows, protocols, and just the way that industry professional life works. Professors and educators see the need for this as well, and that is the core of what we are doing as an organization, to be a conduit between those two points.

How do you envision the rollout of mentoring programs?
We start out with Q&As, setting up a panel especially for high schools that will show the different crafts that are out there. Around the high school level, you have a lot of kids that might be talented and looking toward the craft of storytelling through videos and such, but they just don’t know all of the different fields that are out there. They know there’s writing and there’s directing, but they really don’t know the depths of the different crafts. A Q&A can start to show that, and they can ask professionals how they got started and learn a more detailed perspective of those crafts.

Then, we move to the college level, where these are people who probably are majoring in cinema studies, film studies, television or broadcast, and they have more of a commitment toward what’s going on. So we will do Q&As in the different crafts for them too, but start to proceed a little bit further — and that’s where group mentoring can happen. Also, we can send individual professionals in as a guest lecturers to help cross that divide within the classroom. We look upon it as an aid to the educators, and the way we see this working, in fact, is having educators invite us in so we can help support education from a “real-world” perspective.

Then the third part is graduate and post-graduate students, or what we call “pre-industry individuals,” such as people coming out of the military, which I am very familiar with. One of my first jobs was doing films for the military for three years. There’s great talent in the military. They come out and have no idea where to go or how to pursue a career in entertainment; I really feel we have a role to fill in that area as well. In this third category, we’d start with many of the events I mentioned earlier, but also include one-on-one mentoring, helping people with their own projects, getting them seen, helping them with areas of filmmaking that could be their strength to help them keep going. That’s where job fairs and new contacts leading them toward internships and a much higher level of advice can come into play.

We also want to offer shadowing possibilities for late-college-level, close-to-graduation, college-level and the graduate students. They could come for a couple of days and follow someone skilled in a craft to see what goes on during the day.

L-R, front: At Notre Dame High School are EIPMA board members MPSE/music editor Steven A. Saltzman, MPSE/sound supervisor Christopher B. Reeves, ACE/picture editor Molly Shock and Sound Girls/mastering engineer Jett Galindo.

I have my own experience with the organization. Having Mark Lanza, MPSE, from EIPMA as a guest speaker in my UCLA Extension post production class was magical.
Yeah, by the way, Mark, who is also on the EIPMA board, is one of our first mentors/lecturers. It’s a perfect example. In fact, on May 3, we had a Q&A at Notre Dame High School in the San Fernando Valley, with panelists representing picture editing, sound design/editing, music editing and live field recording.

How is the EIPMA addressing the diversity issue in the industry?
EIPMA recognizes that diversity is an important step in fixing serious issues that have existed for so long in our business. When one sees what diversity has to offer the entertainment industry creatively, I for one fall in love with filmmaking all over again. I see it directly in the students at UCLA who come from around the world, bringing their different cultures, varying social, economic and ethnic backgrounds all into their stories and into their films. And, at the end of the day, this is what it’s all about — storytelling. Diversity opens a huge door to a wide world of fresh stories and with it, the next generation of incredibly talented filmmakers

Where are you in terms of rolling this out, and how can the readers of postPerspective connect with the organization?
What we’re doing this summer is building our database. We have our website, which is EIPMA.org. We invite educators, potential mentors, volunteers, interested businesses, students and individuals interested in the program to come and register their information, and especially their emails, so we can contact them as the program goes forward. In late September, we will have an introductory event at Sony Picture Studios in Culver City. Sound Girls is putting together an event that will happen in a few weeks as well.

Bernard Weiser mingling with educators and Avid folks during Avid’s Learning Program reception during NAB.

Tell us about the connection with Avid.
Avid is the only manufacturer involved with us as a member organization and has representatives on our board. At NAB, during Avid Connect weekend, there was a meet and greet with educators from around the world. I gave a talk about what we’re doing. Avid CEO Jeff Rosica fell in love with what we were doing. The next day I met with Avid executives from back east, and we had 100% of their support.

Avid talks about its connection with education. It’s not just making sales. They really want to support the educators and help develop the next generation of filmmakers. They know what that means business-wise but also, they’re also very supportive in doing the right thing. We are thrilled by Avid’s support and commitment.

Main Image: Mark Lanza, MPSE, is on the EIPMA board talking to Barry Goch’s UCLA Extension class.


Barry Goch is a finishing artist at LA’s The Foundation as well as a UCLA Extension Instructor, Post Production. You can follow him on Twitter at @Gochya

Apple intros long-awaited new Mac Pro and Pro Display XDR

By Barry Goch

The Apple Worldwide Developers Conference (WWDC19) kicked off on Monday with a keynote from Apple CEO Tim Cook, where he announced the eagerly awaited new Mac Pro and Pro Display XDR.

Tim Cook’s keynote

In recent years, many working in M&E felt as if Apple had moved away from supporting creative pros in this industry. There was the fumbled rollout of FCPX and then the “trash can” MacPro with its limited upgrade path. Well, our patience has finally paid off and our faith in Apple restored. This week Apple delivered products beyond expectation.

This post pro, for one, is very happy that Apple is back making serious hardware for creative professionals. The tight integration of hardware and software, along with Apple’s build quality, makes its products unique in the market. There is confidence and freedom using Macs that creatives love, and the tower footprint is back!

The computer itself is a more than worthy successor to the original Mac Pro tower design. It’s the complete opposite concept of the current trash-can-shaped Mac Pro, with its closed design and limited upgradeability. The new Mac Pro’s motherboard is connected to a stainless steel space frame offering 360-degree access to the internals, which include 12 memory slots with up to 1.5TB of RAM capacity and eight PCI slots, which is the most ever in a Mac — more than the venerable 9600 Power Mac. The innovative graphics architecture in the new Mac Pro is an expansion module, or MPX module, which allows the installation of two graphic cards tied together through the Infinity Fabric link. This allows for data transfers up to five times faster between the GPUs on the PCIe bus.

Also new is the Apple Afterburner hardware accelerator card, which is a field programmable gate array (FPGA) hardware card for accelerating ProRes and ProRes RAW workflows. Afterburner supports playback of up to three streams of 8K ProRes RAW or up to 12 streams of 4K ProRes RAW. The FPGA allows new instruction to be installed on the chipset, giving the MacPro Afterburner card a wealth of possibilities for future updates.

Plays Well With Others
Across the street from the San Jose Convention Center, where the keynote was held, Apple set up “The Studio” in the historic San Jose Civic. The venue was divided into areas of creative specialization: video, photography, music production, 3D and AR. It was really great to see complete workflows and to be able to interface with Apple creative pros. Oh, and Apple has announced support from third-party developers, such as Blackmagic, Avid, Adobe, Maxon’s Cinema 4D, Foundry, Red, Epic Games, Unity, Pixar and more.

Metal is Apple’s replacement for OpenCL/GL. It’s a low level language for interfacing with GPUs. Working closely with AMD, the new Mac Pro will use native Metal rendering for Resolve, OToy Octane, Maxon Cinema 4D and Red.

Blackmagic’s Grant Perry and Barry Goch at The Studio.

DaVinci Resolve is a color correction and online editing software for high-end film and television work. “It was the first professional software to adopt Metal and now, with the new Mac Pro and Afterburner, we’re seeing full-quality 8K performance in realtime with color correction and effects, something we could never dream of doing before,” explains Blackmagic CEO Grant Petty. “DaVinci Resolve running on the new Mac Pro is the fastest way to edit, grade and finish movies and TV shows.”

According to Avid’s director of product management for audio, Francois Quereuil, “Avid’s Pro Tools team is blown away by the unprecedented processing power of the new Mac Pro, and thanks to its internal expansion capabilities, up to six Pro Tools HDX cards can be installed within the system — a first for Avid’s flagship audio workstation. We’re now able to deliver never-before-seen performance and capabilities for audio production in a single system and deliver a platform that professional users in music and post have been eagerly awaiting.”

“Apple continues to innovate for video professionals,” reports Adobe’s VP of digital video and audio, Steven Warner. “With the power offered by the new Mac Pro, editors will be able to work with 8K without the need for any proxy workflows in a future release of Premiere Pro.”

And from Apple? Expect versions of FCPX and Logic to be available with release of the new MacPro and rest assured they will fully use the new hardware.

The Cost
The price for a Mac Pro with an eight-core Xeon W processor, 32GB of RAM, an AMD Radeon Pro 580X GPU and a 256GB SSD is $5999. The price for the fully loaded version with the 28-core Xeon processor, Afterburner, two MDX modules with four AMD Radeon Pro Vega II Duo graphics cards and 4TB of SSD internal storage will come in around $20,000, give or take. It will be available this fall.

Pro Display XDR
The new Pro Display XDR is amazing. I was invited into a calibrated viewing environment that also housed Dell, Eizo, Sony BVM-X300 and Sony-X310 HDR monitors. We were shown the typical extreme bright and colorful animal footage for monitor demos. Personally, I would have preferred to have seen more shots of people from a TV show or feature and not the usual extreme footage used to show off how bright the monitor could get.

For example, it would have been cool to see the Jony Ive video — which plays on the Apple site and describes the offerings of the MacPro and the monitor — talking about the design of the product on the monitor.

Anyway, the big hang-up with the monitor is the stand. The price tag of $1,000 for a monitor stand is a lot compared to the price of the monitor itself. When the price of the stand was announced during the keynote, there was a loud gasp, which unfortunately dampened the excitement and momentum of the new releases. It too will be available in the fall.

Display Specs
This Retina 6K 32-inch (diagonal) display offers 6016×3384 pixels (20.4 million pixels) at 218 pixels per inch. The sustained brightness is 1000-nits sustained (full screen) with 1600 nits peak and a contrast ratio of one million to one. It works in P3 wide color gamut with 10-bit depth for 1.073 billion colors. Available reference modes include HDR video (P3-ST 2084), Digital Cinema (P3-DCI), Digital Cinema (P3-D65) and HDTV video (BT.709-BT.1886). Supported HDR formats are HLG, HDR 10 and Dolby Vision.

Portrait mode

The Cost
The standard glass version is $4,999. The nano-texture anti-glare glass version is $5,999. As mentioned, the Pro Stand is $999 and VESA mount adapter is $199. Both are sold separately and have a Thunderbolt 3 connection only.

Pros and Cons
MacPro Pros: innovative design, expandability
Cons: Lack of Nvidia support, no Afterburner support for other formats beyond ProRes and no optical audio output.

Pro Display XDR Pros: Ability to sustain 1,000 nits, beautiful design and execution.
Cons: Lack of Rec 2020 color space and ACES profile, plus the high cost of the display stand.

Summing Up
The Pro is back for Apple and third-party apps like Avid and Resolve. I really can’t wait to get my hands on the new MacPro and Pro Display XDR and put them through their paces.


Barry Goch is a finishing artist at LA’s The Foundation as well as a UCLA Extension Instructor, Post Production. You can follow him on Twitter at @Gochya

Avid adds to Nexis product line with Nexis|E5

The Nexis|E5 NL nearline storage solution from Avid is now available. The addition of this high-density on-premises solution to the Avid Nexis family allows Avid users to manage media across all their online, nearline and archive storage resources.

Avid Nexis|E5 NL includes a new web-based Nexis management console for managing, controlling and monitoring Nexis installations. NexislE5 NL can be easily accessed through MediaCentral | Cloud UX or Media Composer and also integrates with MediaCentral|Production Management, MediaCentral|Asset Management and MediaCentral|Editorial Management to help collaboration, with advanced features such as project and bin sharing. Extending the Nexis|FS (file system) to a secondary storage tier makes it easy to search for, find and import media, enabling users to locate content distributed throughout their operations more quickly.

Build for project parking, staging workflows and proxy archive, Avid reports that Nexis | E5 NL streamlines the workflow between active and non-active assets, allowing media organizations to park assets as well as completed projects on high-density nearline storage, and keep them within easy reach for rediscovery and reuse.

Up to eight Nexis|E5 NL engines can be integrated as one virtualizable pool of storage, making content and associated projects and bins more accessible. In addition, other Avid Nexis Enterprise engines can be integrated into a single storage system that is partitioned for better archival organization.

Additional Nexis|E5 NL features include:
• It’s scalable from 480TB of storage to more than 7PB by connecting multiple Nexis|E5 NL engines together as a single nearline system for a highly scalable, lower-cost secondary tier of storage.
• It offers flexible storage infrastructure that can be provisioned with required capacity and fault-tolerance characteristics.
• Users can configure, control and monitor Nexis using the updated management console that looks and feels like a MediaCentral|Cloud UX application. Its dashboard provides an overview of the system’s performance, bandwidth and status, as well as access to quickly configure and manage workspaces, storage groups, user access, notifications and other functions. It offers the flexibility and security of HTML5 along with an interface design that enables mobile device support.

AJA and Avid intro Avid Artist | DNxIP hardware interface

AJA has collaborated with Avid to develop Avid Artist | DNxIP, a new hardware interface option for Avid Media Composer users that supports high frame rate, deep color and HDR IP workflows. It is a Thunderbolt 3-equipped I/O device that enables the transfer of SMPTE standard HD video over 10 GigE IP networks, with high-quality local monitoring over 3G-SDI and HDMI 2.0.

Based on the new AJA Io IP, Avid Artist | DNxIP is custom engineered to Avid’s specifications and includes an XLR audio input on the front of the device for microphone or line-level sources. Avid Artist | DNxIP uses Thunderbolt 3 to enable simple, fast HD/SD video and audio ingest/output from/to IP networks. It features dual Thunderbolt 3 ports for daisy chaining and two SFP+ cages for video and audio routing over 10 GigE IP networks. The portable, aluminum encased device also supports SMPTE 2022-6 uncompressed video, audio and VANC data over IP, as well as SMPTE 2022-7 for redundancy protection.

“The increased agility and efficiency of IP workflows is a must-have for content creators and broadcasters in today’s competitive climate,” says Alan Hoff, VP of market solutions for Avid. “We’ve collaborated with AJA on the newest addition to our Avid Artist product line, Avid Artist DNxIP, which offers broadcasters and post production facilities a portable, yet powerful, video interface for IP workflows.”

Avid Artist | DNxIP feature highlights include:
– Laptop or desktop HD/SD capture and playback over IP across Thunderbolt 3
– Audio input for analog microphone to record single-channel 16-bit D/A analog audio, 48 kHz sample rate, balanced, using industry standard XLR
– Backwards compatibility with existing Thunderbolt hosts
– SMPTE 2022-6 and 2022-7 I/O
– Dual 10 GigE connectivity via two SFP+ cages compatible with 10 GigE SFP transceiver modules from leading third-party providers
– Two Thunderbolt 3 ports for daisy chaining of up to six Thunderbolt devices
– 3G-SDI and HDMI 2.0 video monitoring
– Audio I/O: 16-channel embedded SDI; 8-channel embedded HDMI; 4-channel analog audio In and 4-channel audio out via XLR breakout
– Small, rugged design suited for a variety o production environments
– Downstream keyer
– Standard 12v 4-pin XLR for AC or battery power

SMPTE ST 2110 enables IP workflows

By Tom Coughlin

At IBC2017 and this year’s SMPTE Conference there were significant demonstrations of IP-based workflows with interoperability demonstrations and conference sessions. Clearly proprietary media networking will be supplanted by IP-based workflows. This will enable new equipment economies and open up new opportunities for using and repurposing media. IP workflows will also impact the way we store and use digital content and thus the storage systems where they live.

SMPTE has just ratified ST 2110 standards for IP transport in media workflows. The standard puts video, audio and ancillary data into separate routable streams as shown in the figure below. PCM Audio streams are covered by SMPTE ST 2110-30, uncompressed video streams are covered by ST 2110-20 and ancillary data is covered by ST 2110-40. Some other parts of the standards cover traffic shaping of uncompressed video (ST 2110-21), AES3 transparent transport (ST 2110-31) and ST 2110-50 allows integration with older specification ST 2022-6 that covers legacy SDI over IP.

The separate streams have timestamps that allow proper alignment of the different streams when they are combined together — this timestamp is provided by ST 2059. Each stream contains metadata that tells the receiver how to interpret what is inside of the stream. The uncompressed video stream supports up to 32k X 32k images, HDR and all common color systems and formats.

The important thing about these IP standards is that they allow using conventional Ethernet cabling rather than special proprietary cables. This saves a lot of money on hardware. In addition, having an IP-based workflow allows easy ingest into a core IP network and distribution of content using IP-based broadcast, telco, cable and broadband technologies as well as satellite channels. As most consumers have IP content access, these IP networks connect directly to consumer equipment. The image below from an Avid presentation by Shailendra Mathur at SMPTE 2017 illustrates the workflow below.

At IBC and the SMPTE 2017 Conference there were interoperability demonstrations. Although the IBC interop demo had many more participants the SMPTE demo was pretty extensive. The photo below shows the SMPTE interoperability demonstration setup.

As many modern network storage systems, whether file or object based, use Ethernet connectivity, having the rest of the workflow using an IP network makes movement of data through the workflow to and from digital storage easier. Since access to cloud-based assets is also though IP-based networks and these can feed CDNs and other distribution networks, on-premise and cloud storage interact through IP networks and can be used to support working storage, archives as well as content distribution libraries.

IP workflows combined with IP-based digital storage provide end-to-end processing and storage of data. This provides hardware economics and access to a lot of software built to manage and monitor IP flows to help optimize a media production and distribution system. By avoiding the overhead of converting from one type of network to another the overall system complexity and efficiency will be improved, resulting in faster projects and easier repair of problems when they arise.


Tom Coughlin is president of Coughlin Associates. He is the founder and organizer of the annual Storage Visions Conference as well as the Creative Storage Conference. He has also been the general chairman of the annual Flash Memory Summit.

Avid at IBC with new post workflows based on MediaCentral 

At IBC2017, Avid introduced new MediaCentral solutions for post production. Dubbed MediaCentral for Post, the solutions integrate Media Composer video editing software with a new collaborative asset management module, new video I/O hardware and Avid Nexis software-defined storage.

MediaCentral for Post is a scalable solution for small and mid-sized creative teams to enhance collaboration and so teams can work more efficiently with 4K and other demanding formats, delivering their best work faster. Avid collected feedback from working editors while developing a collaborative workflow that goes beyond bin-locking and project-sharing to include integrated storage, editing, I/O acceleration and media management.

Besides Media Composer, MediaCentral solutions for post integrate Avid’s products in a single, open platform that includes:

• MediaCentral Editorial Management: This new media asset management tool enables everyone in a creative organization to collaborate in secure, reliable and simply-configured media workflows from a web browser. MediaCentral Editorial Management gives a view into an entire organization’s media assets. Without needing an NLE, assistants and producers can ingest files, create bins, add locators and metadata, create subclips and perform other asset management tasks — all from a simple browser interface. Users can collaborate using the new MediaCentral Panel for Media Composer, which provides direct access to MediaCentral content right in the Media Composer interface.

• MediaCentral Cloud UX: An easy-to-use and task-oriented graphical user interface, MediaCentral Cloud UX runs on any OS or mobile device, and is available to everyone connected to the platform. Creative team members can easily collaborate with each other from wherever they are.

• Artist DNxIVvideo: This interface offers a wide range of analog and digital I/O to plug into diverse media productions. It works with a broad spectrum of Avid and third-party video editing, audio, visual effects and graphics software.

• MediaCentral Panel for Media Composer: Within the Media Composer user interface, MediaCentral Panel allows users to see media outside of their active project as well as drag and drop assets from MediaCentral directly into any Media Composer project, bin or sequence.

• More Storage: Avid Nexis Pro now scales to 160 terabytes — twice its previous capacity – to give small post facilities the ease-of-use, security and performance advantages that larger Avid Nexis customers have access to. Avid Nexis E2 now supports SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in real time. Additionally, Avid Nexis Enterprise now leverages 100 terabyte media packs to scale up to 4.8 petabytes.

Assistant Editor’s Bootcamp coming to Burbank in June

The new Assistant Editors’ Bootcamp, founded by assistant/lead editors Noah Chamow (The Voice) and Conor Burke (America’s Got Talent), is a place for a assistant editors and aspiring assistants to learn and collaborate with one another in a low-stakes environment. The next Assistant Editors’ Bootcamp classes will be held on June 10-11, along with a Lead Assistant Editors’ class geared toward understanding troubleshooting and system performance on June 24-25. All classes, sponsored by AlphaDogs’ Editor’s Lounge, will be held at Skye Rentals in Burbank.

The classes will cover such topics as The Fundamentals of Video, Media Management, Understanding I/O and Drive Speed, Prepping Footage for Edit, What’s New in Media Composer, Understanding System Performance Bottlenecks and more. Cost is $199 for two days for the Assistant Editor class, and $299 for two days for the Lead Assistant Editor class. Space is on a first-come, first-served basis and is limited to 25 participants per course. You can register here.

A system with Media Composer 8.6 or later and an external hard drive is required to take the class (30-day Avid trial available) 8GB of system memory and Windows 7/OS X 10.9 or later are needed to run Media Composer 8.6. Computer rentals are available for as little as $54 a week from Hi-Tech Computer Rental in Burbank.

Chamow and Burke came up with the idea for Assistant Editors’ Bootcamp when they realized how challenging it is to gain any real on-the-job experience in today’s workplace. With today’s focus being primarily on doing things faster and more efficiently, it’s almost impossible to find the time to figure out why one method of doing something is faster than another. Having worked extensively in reality television and creating the “The Super Grouper,” a multi-grouping macro for Avid that is now widely used in reality post workflows, Chamow understands first-hand the landscape of the assistant editor’s world. “One of the most difficult things about working in the entertainment industry, especially in a technical position, is that there is never time to learn,” he says. “I’m very passionate about education and hope by hosting these classes, I can help other assistants hone their skills as well as helping those who are new to the business get the experience they need.”

Having worked as both an assistant editor and lead assistant editor, Burke has created workflows and overseen post for up to 10 projects at a time, before moving into his current position at NBC’s America’s Got Talent. “In my years of experience and working on grueling deadlines, I completely understand how difficult the job of an assistant editor can be, having little or no time to learn anything other than what’s right in front of you,” he says. “In teaching this class, I hope to make peers feel more confident and have a better understanding in their work, taking them to the next level in their careers.”

Main Image (L-R): Noah Chamow and Conor Burke.

postPerspective Impact Award winners from NAB 2017

In early April, postPerspective announced the debut of our Impact Awards, celebrating innovative products and technologies for the post production and production industries that will influence the way people work. Our inaugural awards honor the best new or upgraded gear shown at NAB 2017.

Now that the show is over, and our panel of post pro judges has had time to decompress, dig out and think about what impressed them, we are happy to announce our honorees.

And the winners of the postPerspective Impact Award from NAB 2017 are:

• Adobe — Creative Cloud Suite
• Avid — Media Composer | Cloud Remote
• Blackmagic Design — DaVinci Resolve 14
• Dell — UltraSharp 27 4K HDR Monitor
• HP — DreamColor Z31x Studio Display

“The postPerspective Impact Award celebrates companies that have listened to users’ wants and needs and then produced tools designed to make their working lives easier and projects better,” said Randi Altman, postPerspective’s founder and editor-in-chief. “And all of our winners certainly fall into that category.

“Our awards are special because they are voted on by people who will be potentially using these tools in their day-to-day workflows. It’s real-world users who have determined our winners, and that is the way it should be. We feel awards for products targeting pros should be voted on by pros.”

Obviously, there were many new technologies and products at NAB this year, and while only five won an Impact Award, our judges felt there were other tools that it was important to let people know about as well.

Displays for high-resolution workflows were of special interest to many of our judges. In addition to our winners, they pointed to Sony’s CLEDIS, Bravia and XBR displays; SmallHD’s Focus monitor; Eizo’s Color Edge monitors; and Flanders Scientific’s OLED 55-inch HDR display.

Other gear that caught our judges attention — AJA’s FS HDR with ColorFront; Telestream Wirecast with Cloud-Assist captioning; Avid Pro Tools with Dolby Atmos integration; IBM Watson for post production; Mettle’s 360 Degree/VR Depth plug-ins and Skybox Studio v2; G-Tech’s Thunderbolt 3 Shuttle XL; AJA’s KiPro Ultra Plus; and The Foundry’s Nuke 11 and Elara.

Stay tuned for future Impact Award winners in the coming months — voted on by users for users — from SIGGRAPH and IBC.

Steve Holyhead

AJA brings on Steve Holyhead from Fox Broadcasting

Steve Holyhead has joined AJA as senior product manager for desktop products. He joins AJA from Fox Broadcasting Company where he was director of technical operations.

Holyhead recently moved to Grass Valley, where AJA is headquartered, from Los Angeles. In addition to working at Fox, his 20-plus years of industry experience includes developing professional digital video workflows with BloomCast, managing post operations at Discovery Communications and working as a technology evangelist, producer and technical marketing manager for both Discreet (now Autodesk) and Avid. He has also developed Avid and Adobe training courses for multiple partners, including Lynda.com.

“Steve brings a blend of real-world production and technology developer experience to AJA. His understanding of production, broadcast and post, together with his experience both designing enterprise scale workflows and as a master trainer for Adobe, Apple and Avid products, will make powerful contributions to the success of our customers,” says Nick Rashby, president of AJA.

AES Paris: A look into immersive audio, cinematic sound design

By Mel Lambert

The Audio Engineering Society (AES) came to the City of Light in early June with a technical program and companion exhibition that attracted close to 2,600 pre-registrants, including some 700 full-pass attendees. “The Paris International Convention surpassed all of our expectations,” AES executive director Bob Moses told postPerspective. “The research community continues to thrive — there was great interest in spatial sound and networked audio — while the business community once again embraced the show, with a 30 percent increase in exhibitors over last year’s show in Warsaw.” Moses confirmed that next year’s European convention will be held in Berlin, “probably in May.”

Tom Downes

Getting Immersed
There were plenty of new techniques and technologies targeting the post community. One presentation, in particular, caught my eye, since it posed some relevant questions about how we perceive immersive sound. In the session, “Immersive Audio Techniques in Cinematic Sound Design: Context and Spatialization,” co-authors Tom Downes and Malachy Ronan — both of who are AES student members currently studying at the University of Limerick’s Digital Media and Arts Research Center, Ireland — questioned the role of increased spatial resolution in cinematic sound design. “Our paper considered the context that prompted the use of elevated loudspeakers, and examined the relevance of electro-acoustic spatialization techniques to 3D cinematic formats,” offered Downes. The duo brought with them a scene from writer/director Wolfgang Petersen’s submarine classic, Das Boot, to illustrate their thesis.

Using the university’s Spatialization and Auditory Display Environment (SpADE) linked to an Apple Logic Pro 9 digital audio workstations and a 7.1.4 playback configuration — with four overhead speakers — the researchers correlated visual stimuli with audio playback. (A 7.1-channel horizontal playback format was determined by the DAW’s I/O capabilities.) Different dynamic and static timbre spatializations were achieved by using separate EQ plug-ins assigned to horizontal and elevated loudspeaker channels.

“Sources were band-passed and a 3dB boost applied at 7kHz to enhance the perception of elevation,” Downes continued. “A static approach was used on atmospheric sounds to layer the soundscape using their dominant frequencies, whereas bubble sounds were also subjected to static timbre spatialization; the dynamic approach was applied when attempting to bridge the gap between elevated and horizontal loudspeakers. Sound sources were split, with high frequencies applied to the elevated layer, and low frequencies to the horizontal layer. By automating the parameters within both sets of equalization, a top-to-bottom trajectory was perceived. However, although the movement was evident, it was not perceived as immersive.”

The paper concluded that although multi-channel electro-acoustic spatialization techniques are seen as a rich source of ideas for sound designers, without sufficient visual context they are limited in the types of techniques that can be applied. “Screenwriters and movie directors must begin to conceptualize new ways of utilizing this enhanced spatial resolution,” said Downes.

Rich Nevens

Rich Nevens

Tools
Merging Technologies demonstrated immersive-sound applications for the v.10 release of Pyramix DAW software, with up to 30.2-channel routing and panning, including compatibly for Barco Auro, Dolby Atmos and other surround formats, without the need for additional plug-ins or apps, while Avid showcased additions for the modular S6 Assignable Digital Console, including a Joystick Panning Module and a new Master Film Module with PEC/DIR switching.

“The S6 offers improved ergonomics,” explained Avid’s Rich Nevens, director of worldwide pro audio solutions, “including enhanced visibility across the control surface, and full Ethernet connectivity between eight-fader channel modules and the Pro Tools DSP engines.” Reportedly, more than 1,000 S6 systems have been sold worldwide since its introduction in December 2013, including two recent installations at Sony Pictures Studios in Culver City, California.

Finally, Eventide came to the Paris AES Convention with a remarkable new multichannel/multi-element processing system that was demonstrated by invitation only to selected customers and distributors; it will be formally introduced during the upcoming AES Convention in Los Angeles in October. Targeted at film/TV post production, the rackmount device features 32 inputs and 32 discrete outputs per DSP module, thereby allowing four multichannel effects paths to be implemented simultaneously. A quartet of high-speed ARM processors mounted on plug-in boards can be swapped out when more powerful DSP chips became available.

Joe Bamberg and Ray Maxwell

Joe Bamberg and Ray Maxwell

“Initially, effects will be drawn from our current H8000 and H9 processors — with other EQ, dynamics plus reverb effects in development — and can be run in parallel or in series, to effectively create a fully-programmable, four-element channel strip per processing engine,” explained Eventide software engineer Joe Bamberg.

“Remote control plug-ins for Avid Pro Tools and other DAWs are in development,” said Eventide’s VP of sales and marketing, Ray Maxwell. The device can also be used via a stand-alone application for Apple iPad tablets or Windows/Macintosh PCs.

Multi-channel I/O and processing options will enable object-based EQ, dynamic and ambience processing for immersive-sound production. End user price for the codenamed product, which will also feature Audinate Dante, Thunderbolt, Ravenna/AES67 and AVB networking, has yet to be announced.

Mel Lambert is principal of Content Creators, an LA-based copywriting and editorial service, and can be reached at mel.lambert@content-creators.com. Follow him on Twitter @MelLambertLA.