Tag Archives: ATK PLN

Behind the Title: ATK PLN Technical Supervisor Jon Speer

NAME: Jon Speer

COMPANY: ATK PLN (@atkpln_studio) in Dallas

CAN YOU DESCRIBE YOUR COMPANY?
We are a strategic creative group that specializes in design and animation for commercials and short-form video productions.

WHAT’S YOUR JOB TITLE?
Technical Supervisor

WHAT DOES THAT ENTAIL?
In general, a technical supervisor is responsible for leading the technical director team and making sure that the pipeline enables our artists’ effort of fulfilling the client’s vision.

Day-to-day responsibilities include:
– Reviewing upcoming jobs and making sure we have the necessary hardware resources to complete them
– Working with our producers and VFX supervisors to bid and plan future work
– Working with our CG/VFX supervisors to develop and implement new technologies that make our pipeline more efficient
– When problems arise in production, I am there to determine the cause, find a solution and help implement the fix
– Developing junior technical directors so they can be effective in mitigating pipeline issues that crop up during production

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I would say the most surprising thing that falls under the title is the amount of people and personality management that you need to employ.

As a technical supervisor, you have to represent every single person’s different perspectives and goals. Making everyone from artists, producers, management and, most importantly, clients happy is a tough balancing act. That balancing act needs to be constantly evaluated to make sure you have both the short-term and long-term interests of the company, clients and artists in mind.

WHAT TOOLS DO YOU USE?
Maya, Houdini and Nuke are the main tools we support for shot production. We have our own internal tracking software that we also integrate with.

From text editors for coding, to content creation programs and even budgeting programs, I typically use it all.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Starting the next project. Each new project offers the chance for us to try out a new or revamped pipeline tool that we hope will make things that much better for our team. I love efficiencies, so getting to try new tools, whether they are internally or externally developed, is always fun.

WHAT’S YOUR LEAST FAVORITE?
I know it sounds cliché, but I don’t really have one. My entire job is based on figuring out why things don’t work or how they could work better. So when things are breaking or getting technically difficult, that is why I am here. If I had to pick one thing, I suppose it would be looking at spreadsheets of any kind.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Early morning when no one else is in. This is the time of day that I get to see what new tools are out there and try them. This is when I get to come up with the crazy ideas and plans for what we do next from a pipeline standpoint. Most of the rest of my day usually includes dealing with issues that crop up during production, or being in meetings.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I think I would have to give teaching a try. Having studied architecture in school, I always thought it would be fun to teach architectural history.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We just wrapped on a set of Lego spots for the new Lego 2 movie.

Fallout 76

We also did an E3 piece for Fallout 76 this year that was a lot of fun. We are currently helping out with a spot for the big game this year that has been a blast.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I think I am most proud of our Lego spots we have created over the last three years. We have really experimented with pipeline on those spots. We saw a new technology out there — rendering in Octane — and decided to jump in head first. While it wasn’t the easiest thing to do, we forced ourselves to become even more efficient in all aspects of production.

NAME PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Houdini really makes the difficult things simple to do. I also love Nuke. It does what it does so well, and is amazingly fast and simple to program in.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Mainly I’ll listen to soundtracks when I am working, the lack of words is best when I am programming.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Golf is something I really enjoy on the weekends. However, like a lot of people, I find travel is easily the best way to for me to hit the reset button.

Quick Chat: ATK PLN’s David Bates on alliance with Butcher Post

By Randi Altman

Creative group ATK PLN, which focuses on design, animation and live action, has partnered with LA-based editorial and post shop Butcher Post. ATK PLN will represent Butcher’s editors in the Texas market, and Butcher will represent ATK PLN’s editors in their markets. While ATK PLN is headquartered in Dallas, they have offices in LA and Montreal as well.

We reached out to ATK PLN managing director David Bates to find out more about the partnership.

ATK PLN has multiple offices. Is this partnership only with the Dallas facility? If so, why only Dallas and not across the board?
This is a strategic first step. Butcher hasn’t had representation in the Texas market, and this gave us a way to begin Phase 1 in a manageable way, while still making a big impact by bringing national talent into our Texas market.

The flip side is that we do have multiple brick and mortar offices that allow Butcher to have locations to work at as the need arises. ATK PLN is specifically representing Butcher in the Texas market, but operationally, our relationship goes much deeper than that.

Are the editors going to work in Texas or from where they are based? If remotely, what will that review and approval process look like?
One of the things we love the most about Butcher is their flexibility. We love that they can work on set, in a hotel suite or at a client’s office. They have already honed the skill of doing very high-quality work in whatever location they are called upon to do it. So much of the work that both Butcher and ATK PLN does is reviewed remotely.

The days of clients having the time to sit in a suite for hours or days on end to review work in progress are long gone. The key becomes setting clear expectations for both calendars and the content to be reviewed. We’re basically bringing the work to the client instead of asking them to come to us. We understand that agencies are continually asked to run leaner and meaner, and our aim is to be as supportive and as beneficial to them as possible. We’re mapping our workflow to their needs.

What systems does Butcher use?
They work on Avid Media Composer or Adobe Premiere, depending on the specific needs of the project. Both are easily portable.

Why was now the right time to partner, and why Butcher? There are many editorial houses out there.
So much of harnessing opportunity is just keeping your eyes open and being bold enough to leap when the opportunities present themselves. Our EP Jim Riche has had a long relationship with the team at Butcher and said, “David, you need to meet these guys.”

Our partnership began with a simple conversation… a discussion of how we think, and of what we do and how we do it. We discovered that our philosophies overlap, yet our skills are different enough to significantly extend the reach of the other. We had actually brought up the idea to other editorial houses in the past, but it was almost as if they couldn’t grasp the idea of being stronger together, while still retaining individuality. Butcher immediately understood the idea because they’re already in that mindset, and have been thinking in new strategic ways.

And conversely for Butcher, why partner with ATL PLN?
This partnership allows both companies to offer complete solutions without the long arduous process of building it from scratch. We allow Butcher to have three additional bases to operate from, as well as access to our young editorial talent. We provide them with representation in a significant market, and offer a level of design, animation, and general finishing that allows us to tackle potential work together and in a more strategic and efficient way.

What have they partnered on so far? Any projects to date? If so, what and how was the workflow on that?
We are at the very beginning of our relationship, and we’ve just begun the process of letting the marketplace know about it. Step one was to create awareness, letting the marketplace know that we are bringing something different to the table.

We have been approached by a Dallas agency for a project, but it never materialized. Butcher has successfully worked in two other markets with local agencies there. In one city, they had the editor set up in a hotel suite close to the client, in another they four-walled at a local edit company. In most cases the finishing, conform and color are all done at a facility local to the client. Here in Dallas, we offer all of the finishing needed, conform, Flame VFX, color and audio.