Tag Archives: Asahi Beer

Asahi beer spot gets the VFX treatment

A collaboration between The Monkeys Melbourne, In The Thicket and Alt, a newly released Asahi campaign takes viewers on a journey through landscapes built around surreal Japanese iconography. Watch Asahi Super Dry — Enter Asahi here.

From script to shoot — a huge operation that took place at Sydney’s Fox Studios — director Marco Prestini and his executive producer Genevieve Triquet (from production house In The Thicket) brought on the VFX team at Alt to help realize the creative vision.

The VFX team at Alt (which has offices in Sydney, Melbourne and Los Angeles) worked with Prestini to help design and build the complex “one shot” look, with everything from robotic geishas to a gigantic CG squid in the mix, alongside a seamless blend of CG set extensions and beautifully shot live-action plates.

“VFX supervisor Dave Edwards and the team at Alt, together with my EP Genevieve, have been there since the very beginning, and their creative input and expertise were key in every step of the way,” explains Prestini. “Everything we did on set was the results of weeks of endless back and forth on technical previz, a process that required pretty much everyone’s input on a daily basis and that was incredibly inspiring for me to be part of.”

Dave Edwards, VFX supervisor at Alt, shares: “Production designer Michael Iacono designed sets in 3D, with five huge sets built for the shoot. The team then worked out camera speeds for timings based on these five sets and seven plates. DP Stefan Duscio would suggest rigs and mounts, which our team was able to then test it in previs to see if it would work with the set. During previs, we worked out that we couldn’t get the resolution and the required frame rate to shoot the high frame rate samurais, so we had to use Alexa LF. Of course, that also helped Marco, who wanted minimal lens distortion as it allowed a wide field of view without the distortion of normal anamorphic lenses.”

One complex scene involves a character battling a gigantic underwater squid, which was done via a process known as “dry for wet” — a film technique in which smoke, colored filters and/or lighting effects are used to simulate a character being underwater while filming on a dry stage. The team at Alt did a rough animation of the squid to help drive the actions of the talent and the stunt team on the day, before spending the final weeks perfecting the look of the photoreal monster.

In terms of tools, for concept design/matte painting Alt used Adobe Photoshop while previs/modeling/texturing/animation was done in Autodesk Maya. All of the effects/lighting/look development was via Side Effects Houdini; the compositing pipeline was built around Foundry Nuke; final online was completed in Autodesk Flame; and for graphics, they used Adobe After Effects.
The final edit was done by The Butchery.

Here is the VFX breakdown:

Enter Asahi – VFX Breakdown from altvfx on Vimeo.