COMPANY: New York- and São Paulo, Brazil-based Lobo
CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service creative studio offering design, live action, stop motion, 3D & 2D, mixed media, print, digital, AR and VR.
Day One spot Sunshine
WHAT’S YOUR JOB TITLE?
Creative executive producer for Europe and formerly head of production. I’m based in Brazil, but work out of the New York office as well.
WHAT DOES THAT ENTAIL?
Managing, hiring creative teams, designers, producers and directors for international productions (USA, Europe, Asia). Also, I have served as the creative executive director for TBWA Paris on the McDonald’s Happy Meal global campaign for the last five years. Now as creative EP for Europe, I am also responsible for streamlining information from pre-production to post production between all production parties for a more efficient and prosperous sales outcome.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The patience and the fun psychological side you need to have to handle all the production peeps, agencies, and clients.
WHAT TOOLS DO YOU USE?
Excel, Word, Showbiz, Keynote, Pages, Adobe Package (Photoshop, Illustrator, After Effects, Premiere, InDesign), Maya, Flame, Nuke and AR/VR technology.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Working with talented creative people on extraordinary projects with a stunning design and working on great narratives, such as the work we have done for clients including Interface, Autism Speaks, Imaginary Friends, Unicef and Travelers, to name a few.
WHAT’S YOUR LEAST FAVORITE?
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Early afternoon between Europe closing down and the West Coast waking up.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Meditating in Tibet…
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Since I was 13 years old. After shooting and editing a student short film (an Oliver Twist adaptation) with a Bolex 16mm on location in London and Paris, I was hooked.
Promoting Lacta 5Star chocolate bars
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
An animated campaign for the candy company Mondelez’s Lacta 5Star chocolate bars; an animated short film for the Imaginary Friends Society; a powerful animated short on the dangers of dating abuse and domestic violence for nonprofit Day One; a mixed media campaign for Chobani called FlipLand; and a broadcast spot for McDonald’s and Spider-Man.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
My three kids 🙂
It’s really hard to choose one project, as they are all equally different and amazing in their own way, but maybe D&AD Wish You Were Here. It stands out for the number of awards it won and the collective creative production process.
NAME PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Meditation and yoga.
I finally got the opportunity to try out the GoPro Fusion camera I have had my eye on since the company first revealed it in April. The $700 camera uses two offset fish-eye lenses to shoot 360 video and stills, while recording ambisonic audio from four microphones in the waterproof unit. It can shoot a 5K video sphere at 30fps, or a 3K sphere at 60fps for higher motion content at reduced resolution. It records dual 190-degree fish-eye perspectives encoded in H.264 to separate MicroSD cards, with four tracks of audio. The rest of the magic comes in the form of GoPro’s newest application Fusion Studio.
Internally, the unit is recording dual 45Mb H.264 files to two separate MicroSD cards, with accompanying audio and metadata assets. This would be a logistical challenge to deal with manually, copying the cards into folders, sorting and syncing them, stitching them together and dealing with the audio. But with GoPro’s new Fusion Studio app, most of this is taken care of for you. Simply plug-in the camera and it will automatically access the footage, and let you preview and select what parts of which clips you want processed into stitched 360 footage or flattened video files.
It also processes the multi-channel audio into ambisonic B-Format tracks, or standard stereo if desired. The app is a bit limited in user-control functionality, but what it does do it does very well. My main complaint is that I can’t find a way to manually set the output filename, but I can rename the exports in Windows once they have been rendered. Trying to process the same source file into multiple outputs is challenging for the same reason.
Recorded Resolution (Per Lens)
Processed Resolution (Equirectangular)
With the Samsung Gear 360, I researched five different ways to stitch the footage, because I wasn’t satisfied with the included app. Most of those will also work with Fusion footage, and you can read about those options here, but they aren’t really necessary when you have Fusion Studio.
You can choose between H.264, Cineform or ProRes, your equirectangular output resolution and ambisonic or stereo audio. That gives you pretty much every option you should need to process your footage. There is also a “Beta” option to stabilize your footage, which once I got used to it, I really liked. It should be thought of more as a “remove rotation” option since it’s not for stabilizing out sharp motions — which still leave motion blur — but for maintaining the viewer’s perspective even if the camera rotates in unexpected ways. Processing was about 6x run-time on my Lenovo Thinkpad P71 laptop, so a 10-minute clip would take an hour to stitch to 360.
The footage itself looks good, higher quality than my Gear 360, and the 60p stuff is much smoother, which is to be expected. While good VR experiences require 90fps to be rendered to the display to avoid motion sickness that does not necessarily mean that 30fps content is a problem. When rendering the viewer’s perspective, the same frame can be sampled three times, shifting the image as they move their head, even from a single source frame. That said, 60p source content does give smoother results than the 30p footage I am used to watching in VR, but 60p did give me more issues during editorial. I had to disable CUDA acceleration in Adobe Premiere Pro to get Transmit to work with the WMR headset.
Once you have your footage processed in Fusion Studio, it can be edited in Premiere Pro — like any other 360 footage — but the audio can be handled a bit differently. Exporting as stereo will follow the usual workflow, but selecting ambisonic will give you a special spatially aware audio file. Premiere can use this in a 4-track multi-channel sequence to line up the spatial audio with the direction you are looking in VR, and if exported correctly, YouTube can do the same thing for your viewers.
In the Trees
Most GoPro products are intended for use capturing action moments and unusual situations in extreme environments (which is why they are waterproof and fairly resilient), so I wanted to study the camera in its “native habitat.” The most extreme thing I do these days is work on ropes courses, high up in trees or telephone poles. So I took the camera out to a ropes course that I help out with, curious to see how the recording at height would translate into the 360 video experience.
Ropes courses are usually challenging to photograph because of the scale involved. When you are zoomed out far enough to see the entire element, you can’t see any detail, or if you are so zoomed in close enough to see faces, you have no good concept of how high up they are — 360 photography is helpful in that it is designed to be panned through when viewed flat. This allows you to give the viewer a better sense of the scale, and they can still see the details of the individual elements or people climbing. And in VR, you should have a better feel for the height involved.
I had the Fusion camera and Fusion Grip extendable tripod handle, as well as my Hero6 kit, which included an adhesive helmet mount. Since I was going to be working at heights and didn’t want to drop the camera, the first thing I did was rig up a tether system. A short piece of 2mm cord fit through a slot in the bottom of the center post and a triple fisherman knot made a secure loop. The cord fit out the bottom of the tripod when it was closed, allowing me to connect it to a shock-absorbing lanyard, which was clipped to my harness. This also allowed me to dangle the camera from a cord for a free-floating perspective. I also stuck the quick release base to my climbing helmet, and was ready to go.
I shot segments in both 30p and 60p, depending on how I had the camera mounted, using higher frame rates for the more dynamic shots. I was worried that the helmet mount would be too close, since GoPro recommends keeping the Fusion at least 20cm away from what it is filming, but the helmet wasn’t too bad. Another inch or two would shrink it significantly from the camera’s perspective, similar to my tripod issue with the Gear 360.
I always climbed up with the camera mounted on my helmet and then switched it to the Fusion Grip to record the guy climbing up behind me and my rappel. Hanging the camera from a cord, even 30-feet below me, worked much better than I expected. It put GoPro’s stabilization feature to the test, but it worked fantastically. With the camera rotating freely, the perspective is static, although you can see the seam lines constantly rotating around you. When I am holding the Fusion Grip, the extended pole is completely invisible to the camera, giving you what GoPro has dubbed “Angel View.” It is as if the viewer is floating freely next to the subject, especially when viewed in VR.
Because I have ways to view 360 video in VR, and because I don’t mind panning around on a flat screen view, I am less excited personally in GoPro’s OverCapture functionality, but I recognize it is a useful feature that will greater extend the use cases for this 360 camera. It is designed for people using the Fusion as a more flexible camera to produce flat content, instead of to produce VR content. I edited together a couple OverCapture shots intercut with footage from my regular Hero6 to demonstrate how that would work.
The other new option that Fusion brings to the table is ambisonic audio. Editing ambisonics works in Premiere Pro using a 4-track multi-channel sequence. The main workflow kink here is that you have to manually override the audio settings every time you import a new clip with ambisonic audio in order to set the audio channels to Adaptive with a single timeline clip. Turn on Monitor Ambisonics by right clicking in the monitor panel and match the Pan, Tilt, and Roll in the Panner-Ambisonics effect to the values in your VR Rotate Sphere effect (note that they are listed in a different order) and your audio should match the video perspective.
When exporting an MP4 in the audio panel, set Channels to 4.0 and check the Audio is Ambisonics box. From what I can see, the Fusion Studio conversion process compensates for changes in perspective, including “stabilization” when processing the raw recorded audio for Ambisonic exports, so you only have to match changes you make in your Premiere sequence.
While I could have intercut the footage at both settings together into a 5Kp60 timeline, I ended up creating two separate 360 videos. This also makes it clear to the viewer which shots were 5K/p30 and which were recorded at 3K/p60. They are both available on YouTube, and I recommend watching them in VR for the full effect. But be warned that they are recorded at heights up to 80 feet up, so it may be uncomfortable for some people to watch.
GoPro’s Fusion camera is not the first 360 camera on the market, but it brings more pixels and higher frame rates than most of its direct competitors, and more importantly it has the software package to assist users in the transition to processing 360 video footage. It also supports ambisonic audio and offers the OverCapture functionality for generating more traditional flat GoPro content.
I found it to be easier to mount and shoot with than my earlier 360 camera experiences, and it is far easier to get the footage ready to edit and view using GoPro’s Fusion Studio program. The Stabilize feature totally changes how I shoot 360 videos, giving me much more flexibility in rotating the camera during movements. And most importantly, I am much happier with the resulting footage that I get when shooting with it.
Mike McCarthy is an online editor/workflow consultant with 10 years of experience on feature films and commercials. He has been involved in pioneering new solutions for tapeless workflows, DSLR filmmaking and multi-screen and surround video experiences. Check out his site.
New York audio house Sonic Union has launched a new studio and creative lab. The uptown location, which overlooks Bryant Park, will focus on emerging spatial and interactive audio work, as well as continued work with broadcast clients. The expansion is led by principal mix engineer/sound designer Joe O’Connell, now partnered with original Sonic Union founders/mix engineers Michael Marinelli and Steve Rosen and their staff, who will work out of both its Union Square and Bryant Park locations. O’Connell helmed sound company Blast as co-founder, and has now teamed up with Sonic Union.
In other staffing news, mix engineer Owen Shearer advances to also serve as technical director, with an emphasis on VR and immersive audio. Former Blast EP Carolyn Mandlavitz has joined as Sonic Union Bryant Park studio director. Executive creative producer Halle Petro, formerly senior producer at Nylon Studios, will support both locations.
The new studio, which features three Dolby Atmos rooms, was created and developed by Ilan Ohayon of IOAD (Architect of Record), with architectural design by Raya Ani of RAW-NYC. Ani also designed Sonic’s Union Square studio.
“We’re installing over 30 of the new ‘active’ JBL System 7 speakers,” reports O’Connell. “Our order includes some of the first of these amazing self-powered speakers. JBL flew a technician from Indianapolis to personally inspect each one on site to ensure it will perform as intended for our launch. Additionally, we created our own proprietary mounting hardware for the installation as JBL is still in development with their own. We’ll also be running the latest release of Pro Tools (12.8) featuring tools for Dolby Atmos and other immersive applications. These types of installations really are not easy as retrofits. We have been able to do something really unique, flexible and highly functional by building from scratch.”
Working as one team across two locations, this emerging creative audio production arm will also include a roster of talent outside of the core staff engineering roles. The team will now be integrated to handle non-traditional immersive VR, AR and experiential audio planning and coding, in addition to casting, production music supervision, extended sound design and production assignments.
Main Image Caption: (L-R) Halle Petro, Steve Rosen, Owen Shearer, Joe O’Connell, Adam Barone, Carolyn Mandlavitz, Brian Goodheart, Michael Marinelli and Eugene Green.
Animation and design house Laundry has a new managing director in James Sweigert, who brings extensive experience in marketing, brand strategy, design and TV and film production to the studio, which recently moved into a new creative space in the Arts District in downtown Los Angeles.
Working closely with Richardson and ECD/partner Anthony Liu, Sweigert will oversee all creative and production management and operations for the studio, which encompasses animation, design, VFX and live-action production. He is also tasked with nurturing existing client relationships and cultivating new opportunities with brands, services and technology partners.
Sweigert arrives at Laundry following a tenure as executive producer of TV and Streaming at mOcean. Other previous positions include EP/partner at Nathaniel James, head of production at Brand New School and assistant EP at Fuel/Razorfish. He’s produced notable projects, including the main titles for the Emmy Award-winning documentary Hawaiian: The Legend of Eddie Aikau, which was featured on ESPN Films’ 30 for 30; IDs for the NFL Network’s broadcast of Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens, as well as work for HBO’s Game of Thrones and Sport in America.
Also a filmmaker, Sweigert has just completed producing and directing a documentary titled N-Men: The Untold Story. The film takes a look at the Northern California skateboarding scene from 1975 through today, featuring interviews with Tony Hawk, Tony Alva and the N-Men who inspired them. The film is scheduled for release in 2018 with Laundry playing an instrumental role in the post production.
“I’ve known James since arriving in Los Angeles 18 years ago, and the moons have finally aligned for us to work together,” says PJ Richardson, executive creative director and partner of Laundry. “What I’m most excited about is his fresh enthusiasm for design-driven animation and production, but also his understanding of how it is all evolving. Like us, he understands creativity comes down to having fun, so it’s a perfect fit.”
“Laundry has a sophisticated creative infrastructure, which I’m excited about bringing to new heights,” says Sweigert. “We can achieve great things with our clients by tapping deeper into the existing strengths of this company across the board, and implementing systems that allow us to become more of a strategic partner early on. I’m also keen on what the future holds for Laundry with respect to VR/AR, 360 and experiential work, as well as expanding our live-action bandwidth.”
Virtual reality brings a lot of new terminology to the post process, and we’re all having a hard time agreeing on the meaning of everything. It’s tricky because clients and technicians sometimes have different understandings of the same term, which is a guaranteed recipe for headaches in post.
Two terms that I’ve seen being confused a few times in the spatial audio realm are Gaze Activation and Focus. They are both similar enough to be put in the same category, but at the same time different enough that most of the times you have to choose completely different tools and distribution platforms depending on which technology you want to use.
Field of view
Focus is what the Facebook Spatial Workstation calls this technology, but it is a tricky one to name. As you may know, ambisonics represents a full sphere of audio around the listener. Players like YouTube and Facebook (which uses ambisonics inside its own proprietary .tbe format) can dynamically rotate this sphere so the relative positions of the audio elements are accurate to the direction the audience is looking at. But the sounds don’t change noticeably in level depending on where you are looking.
If we take a step back and think about “surround sound” in the real world, it actually makes perfect sense. A hair clipper isn’t particularly louder when it’s in front of our eyes as opposed to when its trimming the back of our head. Nor can we ignore the annoying person who is loudly talking on their phone on the bus by simply looking away.
But for narrative construction, it can be very effective to emphasize what your audience is looking at. That opens up possibilities, such as presenting the viewer with simultaneous yet completely unrelated situations and letting them choose which one to pay attention to simply by looking in the direction of the chosen event. Keep in mind that in this case, all events are happening simultaneously and will carry on even if the viewer never looks at them.
This technology is not currently supported by YouTube, but it is possible in the Facebook Spatial Workstation with the use of high Focus Values.
When we talk about focus, the key thing to keep in mind is that all the events happen regardless of the viewer looking at them or not. If instead you want a certain sound to only happen when the viewer looks at a certain prop, regardless of the time, then you are looking for Gaze Activation.
This concept is much more akin to game audio then to film sound because of the interactivity element it presents. Essentially, you are using the direction of the gaze and potentially the length of the gaze (if you want your viewer to look in a direction for x amount of seconds before something happens) as a trigger for a sound/video playback.
This is very useful if you want to make impossible for your audience to miss something because they were looking in the “wrong” direction. Think of a jump scare in a horror experience. It’s not very scary if you’re looking in the opposite direction, is it?
This is currently only supported if you build your experience in a game engine or as an independent app with tools such as InstaVR.
Both concepts are very closely related and I expect many implementations will make use of both. We should all keep an eye on the VR content distribution platforms to see how these tools will be supported and make the best use of them in order to make 360 videos even more immersive.
Claudio Santos is a sound editor and spatial audio mixer at Silver Sound. Slightly too interested in technology and workflow hacks, he spends most of his waking hours tweaking, fiddling and tinkering away on his computer.