Tag Archives: AR

30 Ninja’s Julina Tatlock to keynote SMPTE 2018, will focus on emerging tech

30 Ninjas CEO Julina Tatlock, an award-winning writer-producer, virtual reality director and social TV specialist, will present the keynote address at the SMPTE 2018 conference, which takes place from October 22-25 in downtown Los Angeles. The keynote by Tatlock will take place on the 23rd at 9am, immediately following the SMPTE Annual general membership meeting.

Tatlock specializes in producing and directing VR, creating social media and web-based narrative games for movies and broadcast, as well as collaborating with developers on integrating new tech intellectual property into interactive stories.

During her keynote, she will discuss the ways that content creation and entertainment production can leverage emerging technologies. Tatlock will also address topics such as how best to evaluate what might be the next popular entertainment technology and platform, as well as how to write, direct and build for technology and platforms that don’t exist yet.

Tatlock’s 30 Ninjas, is an award-winning immersive-entertainment company she founded along with director Doug Liman (Bourne Identity, Mr. & Mrs. Smith, Edge of Tomorrow, American Made). 30 Ninjas creates original narratives and experiences in new technologies such as virtual reality, augmented reality and mixed reality and location-based entertainment for clients such as Warner Bros., USA Network, Universal Cable Productions and Harper Collins.

Tatlock also is the executive producer and director of episodes three and four of the six-part VR miniseries “Invisible,” with production partners Condé Nast Entertainment, Jaunt VR and Samsung.

Before founding 30 Ninjas, she spent eight years at Oxygen Media, where she was VP of programming strategy. In an earlier role with Martha Stewart Living Omnimedia, Tatlock wrote and produced more than 100 of NBC’s Martha Stewart Living morning show segments.

Registration is open for both SMPTE 2018 and for the SMPTE 2018 Symposium, an all-day session that will precede the technical conference and exhibition on Oct. 22. Pre-registration pricing is available through Oct. 13. Further details are available at smpte2018.org.

Lenovo intros 15-inch VR-ready ThinkPad P52

Lenovo’s new ThinkPad P52 is a 15-inch, VR-ready and ISV-certified mobile workstation featuring an Nvidia Quadro P3200 GPU. The all-new hexa-core Intel Xeon CPU doubles the memory capacity to 128GB and increases PCIe storage. Lenovo says the ThinkPad excels in animation and visual effects project storage, the creation of large models and datasets, and realtime playback.

“More and more, M&E artists have the need to create on-the-go,” reports Lenovo senior worldwide industry manager for M&E Rob Hoffmann. “Having desktop-like capabilities in a 15-inch mobile workstation, allows artists to remain creative anytime, anywhere.”

The workstation targets traditional ISV workflows, as well as AR and VR content creation or deployment of mobile AI. Lenovo points to Virtalis, a VR and advanced visualization company, as an example of who might take advantage of the workstation.

“Our virtual reality solutions help clients better understand data and interact with it. Being able to take these solutions mobile with the ThinkPad P52 gives us expanded flexibility to bring the technology to life for clients in their unique environments,” says Steve Carpenter, head of solutions development for Virtalis. “The ThinkPad P52 powering our Virtalis Visionary Render software is perfect for engineering and design professionals looking for a portable solution to take their first steps into the endless possibilities of VR.”

The P52 also will feature a 4K UHD display with 400nits, 100% Adobe color gamut and 10-bit color depth. There are dual USB-C Thunderbolt ports supporting the display of 8K video, allowing users to take advantage of the ThinkPad Thunderbolt Workstation Dock.

The ThinkPad P52 will be available later this month.

VR at NAB 2018: A Parisian’s perspective

By Alexandre Regeffe

Even though my cab driver from the airport to my hotel offered these words of wisdom — “What happens in Vegas, stays in Vegas” — I’ve decided not to listen to him and instead share with you the things that impressed for the VR world at NAB 2018.

Back in September of 2017, I shared with you my thoughts on the VR offerings at the IBC show in Amsterdam. In case you don’t remember my story, I’m a French guy who jumped into the VR stuff three years ago and started a cinematic VR production company called Neotopy with a friend. Three years is like a century in VR. Indeed, this medium is constantly evolving, both technically and financially.

So what has become of VR today? Lots of different things. VR is a big bag where people throw AR, MR, 360, LBE, 180 and 3D. And from all of that, XR (Extended Reality) was born, which means everything.

Insta360 Titan

But if this blurred concept leads to some misunderstanding, is it really good for consumers? Even us pros are finding it difficult to explain what exactly VR is, currently.

While at NAB, I saw a presentation from Nick Bicanic during which he used the term “frameless media.” And, thank you, Nick, because I think that is exactly what‘s in this big bag called VR… or XR. Today, we consume a lot of content through a frame, which is our TV, computer, smartphone or cinema screen. VR allows us to go beyond the frame, and this is a very important shift for cinematographers and content creators.

But enough concepts and ideas, let us start this journey on the NAB show floor! My first stop was the VR pavilion, also called the “immersive storytelling pavilion” this year.

My next stop was to see SGO Mistika. For over a year, the SGO team has been delivering an incredible stitching software with its Mistika VR. In my opinion, there is a “before” and an “after” this tool. Thanks to its optical flow capacities, you can achieve a seamless stitching 99% of the time, even with very difficult shooting situations. The last version of the software provided additional features like stabilization, keyframe capabilities, more cameras presets and easy integration with Kandao and Insta360 camera profiles. VR pros used Mistika’s booth as sort of a base camp, meeting the development team directly.

A few steps from Misitka was Insta360, with a large, yellow booth. This Chinese company is a success story with the consumer product Insta360 One, a small 360 camera for the masses. But I was more interested in the Insta360 Pro, their 8K stereoscopic 3D360 flagship camera used by many content creators.

At the show, Insta360’s big announcement was Titan, a premium version of the Insta360 Pro offering better lenses and sensors. It’s available later this year. Oh, and there was the lightfield camera prototype, the company’s first step into the volumetric capture world.

Another interesting camera manufacturer at the show was Human Eyes Technology, presenting their Vuze+. With this affordable 3D360 camera you can dive into stereoscopic 360 content and learn the basics about this technology. Side note: The Vuze+ was chosen by National Geographic to shoot some stunning sequences in the International Space Station.

Kandao Obsidian

My favorite VR camera company, Kandao, was at NAB showing new features for its Obsidian R and S cameras. One of the best is the 6DoF capabilities. With this technology, you can generate a depth map from the camera directly in Kandao Studio, the stitching software, which comes free when you buy an Obsidian. With the combination of a 360 stitched image and depth map, you can “walk” into your movie. It’s an awesome technique for better immersion. For me this was by far the best innovation in VR technology presented on the show floor

The live capabilities of Obsidian cameras have been improved, with a dedicated Kandao Live software, which allows you to live stream 4K stereoscopic 360 with optical flow stitching on the fly! And, of course, do not forget their new Qoocam camera. With its three-lens-equipped little stick, you can either do VR 180 stereoscopic or 360 monoscopic, while using depth map technology to refocus or replace the background in post — all with a simple click. Thanks to all these innovations, Kandao is now a top player in the cinematic VR industry.

One Kandao competitor is ZCam. They were there with a couple of new products: the ZCam V1, a 3D360 camera with a tiny form factor. It’s very interesting for shooting scenes where things are very close to the camera. It keeps a good stereoscopy even on nearby objects, which is a major issue with most of VR cameras and rigs. The second one is the small E2 – while it’s not really a VR camera, it can be used as an underwater rig, for example.

ZCam K1 Pro

The ZCam product range is really impressive and completely targeting professionals, from ZCam S1 to ZCam V1 Pro. Important note: take a look at their K1 Pro, a VR 180 camera, if you want to produce high-end content for the Google VR180 ecosystem.

Another VR camera at NAB was Samsung’s Round, offering stereoscopic capabilities. This relatively compact device comes with a proprietary software suite for stitching and viewing 360 shots. Thanks to IP65 normalization, you can use this camera outdoors in difficult weather conditions, like rain, dust or snow. It was great to see the live streaming 4K 3D360 operating on the show floor, using several Round cameras combined with powerful Next Computing hardware.

VR Post
Adobe Creative Cloud 2018 remains the must-have tool to achieve VR post production without losing your mind. Numerous 360-specific functionalities have been added during the last year, after Adobe bought the Mettle Skybox suite. The most impressive feature is that you can now stay in your 360 environment for editing. You just put your Oculus rift headset on and manipulate your Premiere timeline with touch controllers and proceed to edit your shots. Think of it as a Minority Report-style editing interface! I am sure we can expect more amazing VR tools from Adobe this year.

Google’s Lightfield technology

Mettle was at the Dell booth showing their new Adobe CC 360 plugin, called Flux. After an impressive Mantra release last year, Flux is now available for VR artists, allowing them to do 3D volumetric fractals and to create entire futuristic worlds. It was awesome to see the results in a headset!

Distributing VR
So once you have produced your cinematic VR content, how can you distribute it? One option is to use the Liquid Cinema platform. They were at NAB with a major update and some new features, including seamless transitions between a “flat” video and a 360 video. As a content creator you can also manage your 360 movies in a very smart CMS linked to your app and instantly add language versions, thumbnails, geoblocking, etc. Another exciting thing is built-in 6DoF capability right in the editor with a compatible headset — allowing you to walk through your titles, graphics and more!

I can’t leave without mentioning Voysys for live-streaming VR; Kodak PixPro and its new cameras ; Google’s next move into lightfield technology ; Bonsai’s launch of a new version of the Excalibur rig ; and many other great manufacturers, software editors and partners.

See you next time, Sin City.

Behind the Title: Start VR Producer Ela Topcuoglu

NAME: Ela Topcuoglu

COMPANY: Start VR (@Start_VR)

CAN YOU DESCRIBE YOUR COMPANY?
Start VR is a full-service production studio (with offices in Sydney, Australia and Marina Del Rey, California) specializing in immersive and interactive cinematic entertainment. The studio brings expertise in entertainment and technology together with feature film quality visuals with interactive content, creating original and branded narrative experiences in VR.

WHAT’S YOUR JOB TITLE?
Development Executive and Producer

WHAT DOES THAT ENTAIL?
I am in charge of expanding Start VR’s business in North America. That entails developing strategic partnerships and increasing business development in the entertainment, film and technology sectors.

I am also responsible for finding partners for our original content slate as well as seeking existing IP that would fit perfectly in VR. I also develop relationships with brands and advertising agencies to create branded content. Beyond business development, I also help produce the projects that we move forward with.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The title comes with the responsibility of convincing people to invest in something that is constantly evolving, which is the biggest challenge. My job also requires me to be very creative in coming up with a native language to this new medium. I have to wear many hats to ensure that we create the best experiences out there.

WHAT’S YOUR FAVORITE PART OF THE JOB?
My favorite part of the job is that I get to wear lots of different hats. Being in the emerging field of VR, everyday is different. I don’t have a traditional 9-to-5 office job and I am constantly moving and hustling to set up business meetings and stay updated on the latest industry trends.

Also, being in the ever-evolving technology field, I learn something new almost everyday, which is extremely essential to my professional growth.

WHAT’S YOUR LEAST FAVORITE?
Convincing people to invest in virtual reality and seeing its incredible potential. That usually changes once they experience truly immersive VR, but regardless, selling the future is difficult.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
My favorite part of the day is the morning. I start my day with a much-needed shot of Nespresso, get caught up on emails, take a look at my schedule and take a quick breather before I jump right into the madness.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
If I wasn’t working in VR, I would be investing my time in learning more about artificial intelligence (AI) and use that to advance medicine/health and education.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I loved entertaining people from a very young age, and I was always looking for an outlet to do that, so the entertainment business was the perfect fit. There is nothing like watching someone’s reaction to a great piece of content. Virtual reality is the ultimate entertainment outlet and I knew that I wanted to create experiences that left people with the same awe reaction that I had the moment I experienced it.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I worked and assisted in the business and legal affairs department at Media Rights Capital and had the opportunity to work on amazing TV projects, including House of Cards, Baby Driver and Ozark.

Awake: First Contact

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The project that I am most proud of to date is the project that I am currently producing at Start VR. It’s called Awake: First Contact. It was a project I read about and said, “I want to work on that.”

I am in incredibly proud that I get to work on a virtual reality project that is pushing the boundaries of the medium both technically and creatively.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My phone, laptop and speakers.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Twitter, Facebook and LinkedIn

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Yes, especially if I’m working on a pitch deck. It really keeps me in the moment. I usually listen to my favorite DJ mixes on Soundcloud. It really depends on my vibe that day.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have recently started surfing, so that is my outlet at the moment. I also meditate regularly. It’s also important for me to make sure that I am always learning something new and unrelated to my industry.

Red’s Hydrogen One: new 3D-enabled smartphone

In their always subtle way, Red has stated that “the future of personal communication, information gathering, holographic multi-view, 2D, 3D, AR/VR/MR and image capture just changed forever” with the introduction of Hydrogen One, a pocket-sized, glasses-free “holographic media machine.”

Hydrogen One is a standalone, full-featured, unlocked multi-band smartphone, operating on Android OS, that promises “look around depth in the palm of your hand” without the need for separate glasses or headsets. The device features a 5.7-inch professional hydrogen holographic display that switches between traditional 2D content, holographic multi-view content, 3D content and interactive games, and it supports both landscape and portrait modes. Red has also embedded a proprietary H30 algorithm in the OS system that will convert stereo sound into multi-dimensional audio.

The Hydrogen system incorporates a high-speed data bus to enable a comprehensive and expandable modular component system, including future attachments for shooting high-quality motion, still and holographic images. It will also integrate into the professional Red camera program, working together with Scarlet, Epic and Weapon as a user interface and monitor.

Future-users are already talking about this “nifty smartphone with glasses-free 3D,” and one has gone so far as to describe the announcement as “the day 360-video became Betamax, and AR won the race.” Others are more tempered in their enthusiasm, viewing this as a really expensive smartphone with a holographic screen that may or might not kill 360 video. Time will tell.

Initially priced between $1,195 and $1,595, the Hydrogen One is targeted to ship in Q1 of 2018.

Lenovo’s ‘Transform’ event: IT subscriptions and AR

By Claudio Santos

Last week I had the opportunity to attend Lenovo’s “Transform” event, in which the company unveiled its newest releases as well as its plans for the near future. I must say they had quite the lineup ready.

The whole event was divided into two tracks “Datacenters” and “PC and Smart Devices.” Each focused on its own products and markets, but a single idea permeated all announcements in the day. It’s what Lenovo calls the “Fourth Revolution.” That’s what the company calls the next step in integration between devices and the cloud. Their vision is that soon 5G mobile Internet will be available, allowing for devices to seamlessly connect to the cloud on the go and more importantly, always stay connected.

While there were many interesting announcements throughout the day, I will focus on two that seem more closely relatable to most post facilities.

The first is what Lenovo is calling “PC as a service.” They want to sell the bulk of the IT hardware and support needs for companies as subscription-based deals, and that would be awesome! Why? Well, it’s simply a fact of life now that post production happens almost exclusively with the aid of computer software (sorry, if you’re still one of the few cutting film by hand, this article won’t be that interesting for you).

Having to choose, buy and maintain computers for our daily work takes a lot of research and, most notably, time. Between software updates, managing different licenses, subscriptions and hunting down weird quirks of the system, a lot of time is taken away from more important tasks such as editing or client relationship. When you throw a server and a local network in the mix it becomes a hefty job that takes a lot of maintenance.

That’s why bigger facilities employ IT specialists to deal with all that. But many post facilities aren’t big enough to employ a full-time IT person, nor are their needs complex enough to warrant the investment.

Lenovo sees this as an opportunity to simplify the role of the IT department by selling subscriptions that include the hardware, the software and all the necessary support (including a help desk) to keep the systems running without having to invest in a large IT department. More importantly, the subscription would be flexible. So, during periods in which you have need for more stations/support you can increase the scope of the subscription and then shrink it once again when the demands lower, freeing you from absorbing the cost of unused machines/software that would just sit around unused.

I see one big problem in this vision: Lenovo plans to start the service with a minimum of 1,000 seats for a deal. That is far, far more staff than most post facilities have, and at that point it would probably just be worth hiring a specialist that can also help you automate your workflow and develop customized tools for your projects. It is nonetheless an interesting approach, and I hope to see it trickle down to smaller clients as it solidifies as a feasible model.

AR
The other announcement that should interest post facilities is Lenovo’s interest in the AR market. As many of you might know, augmented reality is projected to be an even bigger market than it’s more popular cousin virtual reality, largely due to its more professional application possibilities.

Lenovo has been investing in AR and has partnered up with Metavision to experiment and start working towards real work-environment offerings of the technology. Besides the hand gestures that are always emphasized in AR promo videos, one very simple use-case seems to be in Lenovo’s sights, and that’s one I hope to see being marketable very soon: workspace expansion. Instead of needing three or four different monitors to accommodate our ever-growing number of windows and displays while working, with AR we will be able to place windows anywhere around us, essentially giving us a giant spherical display. A very simple problem with a very simple solution, but one that I believe would increase the productivity of editors by a considerable amount.

We should definitely keep an eye on Lenovo as they embark one this new quest for high-efficiency solutions for businesses, because that’s exactly what the post production industry finds itself in need of right now.


Claudio Santos is a sound editor and spatial audio mixer at Silver Sound. Slightly too interested in technology and workflow hacks, he spends most of his waking hours tweaking, fiddling and tinkering away on his computer.

What was new at GTC 2017

By Mike McCarthy

I, once again, had the opportunity to attend Nvidia’s GPU Technology Conference (GTC) in San Jose last week. The event has become much more focused on AI supercomputing and deep learning as those industries mature, but there was also a concentration on VR for those of us from the visual world.

The big news was that Nvidia released the details of its next-generation GPU architecture, code named Volta. The flagship chip will be the Tesla V100 with 5,120 CUDA cores and 15 Teraflops of computing power. It is a huge 815mm chip, created with a 12nm manufacturing process for better energy efficiency. Most of its unique architectural improvements are focused on AI and deep learning with specialized execution units for Tensor calculations, which are foundational to those processes.

Tesla V100

Similar to last year’s GP100, the new Volta chip will initially be available in Nvidia’s SXM2 form factor for dedicated GPU servers like their DGX1, which uses the NVLink bus, now running at 300GB/s. The new GPUs will be a direct swap-in replacement for the current Pascal based GP100 chips. There will also be a 150W version of the chip on a PCIe card similar to their existing Tesla lineup, but only requiring a single half-length slot.

Assuming that Nvidia puts similar processing cores into their next generation of graphics cards, we should be looking at a 33% increase in maximum performance at the top end. The intermediate stages are more difficult to predict, since that depends on how they choose to tier their cards. But the increased efficiency should allow more significant increases in performance for laptops, within existing thermal limitations.

Nvidia is continuing its pursuit of GPU-enabled autonomous cars with its DrivePX2 and Xavier systems for vehicles. The newest version will have a 512 Core Volta GPU and a dedicated deep learning accelerator chip that they are going to open source for other devices. They are targeting larger vehicles now, specifically in the trucking industry this year, with an AI-enabled semi-truck in their booth.

They also had a tractor showing off Blue River’s AI-enabled spraying rig, targeting individual plants for fertilizer or herbicide. It seems like farm equipment would be an optimal place to implement autonomous driving, allowing perfectly straight rows and smooth grades, all in a flat controlled environment with few pedestrians or other dynamic obstructions to be concerned about (think Interstellar). But I didn’t see any reference to them looking in that direction, even with a giant tractor in their AI booth.

On the software and application front, software company SAP showed an interesting implementation of deep learning that analyzes broadcast footage and other content looking to identify logos and branding, in order to provide quantifiable measurements of the effectiveness of various forms of brand advertising. I expect we will continue to see more machine learning implementations of video analysis, for things like automated captioning and descriptive video tracks, as AI becomes more mature.

Nvidia also released an “AI-enabled” version of I-Ray to use image prediction to increase the speed of interactive ray tracing renders. I am hopeful that similar technology could be used to effectively increase the resolution of video footage as well. Basically, a computer sees a low-res image of a car and says, “I know what that car should look like,” and fills in the rest of the visual data. The possibilities are pretty incredible, especially in regard to VFX.

Iray AI

On the VR front, Nvidia announced a new SDK that allows live GPU-accelerated image stitching for stereoscopic VR processing and streaming. It scales from HD to 5K output, splitting the workload across one to four GPUs. The stereoscopic version is doing much more than basic stitching, processing for depth information and using that to filter the output to remove visual anomalies and improve the perception of depth. The output was much cleaner than any other live solution I have seen.

I also got to try my first VR experience recorded with a Light Field camera. This not only gives the user a 360 stereo look around capability, but also the ability to move their head around to shift their perspective within a limited range (based on the size the recording array). The project they were using to demo the technology didn’t highlight the amazing results until the very end of the piece, but when it did that was the most impressive VR implementation I have had the opportunity to experience yet.
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Mike McCarthy is an online editor/workflow consultant with 10 years of experience on feature films and commercials. He has been working on new solutions for tapeless workflows, DSLR filmmaking and multi-screen and surround video experiences. Check out his site.

SMPTE’s ETCA conference takes on OTT, cloud, AR/VR, more

SMPTE has shared program details for its Entertainment Technology in the Connected Age (ETCA) conference, taking place in Mountain View, California, May 8-9 at the Microsoft Silicon Valley Campus.

Called “Redefining the Entertainment Experience,” this year’s conference will explore emerging technologies’ impact on current and future delivery of compelling connected entertainment experiences.

Bob DeHaven, GM of worldwide communications & media at Microsoft Azure, will present the first conference keynote, titled “At the Edge: The Future of Entertainment Carriage.” The growth of on-demand programming and mobile applications, the proliferation of the cloud and the advent of the “Internet of things” demands that video content is available closer to the end user to improve both availability and the quality of the experience.

DeHaven will discuss the relationships taking shape to embrace these new requirements and will explore the roles network providers, content delivery networks (CDNs), network optimization technologies and cloud platforms will play in achieving the industry’s evolving needs.

Hanno Basse, chief technical officer at Twentieth Century Fox Film, will present “Next-Generation Entertainment: A View From the Fox.” Fox distributes content via multiple outlets ranging — from cinema to Blu-ray, over-the-top (OTT), and even VR. Basse will share his views on the technical challenges of enabling next-generation entertainment in a connected age and how Fox plans to address them.

The first conference session, “Rethinking Content Creation and Monetization in a Connected Age,” will focus on multiplatform production and monetization using the latest creation, analytics and search technologies. The session “Is There a JND in It for Me?” will take a second angle, exploring what new content creation, delivery and display technology innovations will mean for the viewer. Panelists will discuss the parameters required to achieve original artistic intent while maintaining a just noticeable difference (JND) quality level for the consumer viewing experience.

“Video Compression: What’s Beyond HEVC?” will explore emerging techniques and innovations, outlining evolving video coding techniques and their ability to handle new types of source material, including HDR and wide color gamut content, as well as video for VR/AR.

Moving from content creation and compression into delivery, “Linear Playout: From Cable to the Cloud” will discuss the current distribution landscape, looking at the consumer apps, smart TV apps, and content aggregators/curators that are enabling cord-cutters to watch linear television, as well as the new business models and opportunities shaping services and the consumer experience. The session will explore tools for digital ad insertion, audience measurement and monetization while considering the future of cloud workflows.

“Would the Internet Crash If Everyone Watched the Super Bowl Online?” will shift the discussion to live streaming, examining the technologies that enable today’s services as well as how technologies such as transparent caching, multicast streaming, peer-assisted delivery and User Datagram Protocol (UDP) streaming might enable live streaming at a traditional broadcast scale and beyond.

“Adaptive Streaming Technology: Entertainment Plumbing for the Web” will focus specifically on innovative technologies and standards that will enable the industry to overcome inconsistencies of the bitrate quality of the Internet.

“IP and Thee: What’s New in 2017?” will delve into the upgrade to Internet Protocol infrastructure and the impact of next-generation systems such as the ATSC 3.0 digital television broadcast system, the Digital Video Broadcast (DVB) suite of internationally accepted open standards for digital television, and fifth-generation mobile networks (5G wireless) on Internet-delivered entertainment services.

Moving into the cloud, “Weather Forecast: Clouds and Partly Scattered Fog in Your Future” examines how local networking topologies, dubbed “the fog,” are complementing the cloud by enabling content delivery and streaming via less traditional — and often wireless — communication channels such as 5G.

“Giving Voice to Video Discovery” will highlight the ways in which voice is being added to pay television and OTT platforms to simplify searches.

In a session that explores new consumption models, “VR From Fiction to Fact” will examine current experimentation with VR technology, emerging use cases across mobile devices and high-end headsets, and strategies for addressing the technical demands of this immersive format.

You can resister for the conference here.

HPA Tech Retreat takes on VR/AR at Tech Retreat Extra

The long-standing HPA Tech Retreat is always a popular destination for tech-focused post pros, and while they have touched on virtual reality and augmented reality in the past, this year they are dedicating an entire day to the topic — February 20, the day before the official Retreat begins. TR-X (Tech Retreat Extra) will feature VR experts and storytellers sharing their knowledge and experiences. The traditional HPA Tech Retreat runs from February 21-24 in Indian Wells, California.

TR-X VR/AR is co-chaired by Lucas Wilson (Founder/Executive Producer at SuperSphereVR) and Marcie Jastrow (Senior VP, Immersive Media & Head of Technicolor Experience Center), who will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment and applications.

Marcie Jastrow

Experts and creative panelists will tackle questions such as: What do you need to understand to enable VR in your environment? How do you adapt? What are the workflows? Storytellers, technologists and industry leaders will provide an overview of the technology and discuss how to harness emerging technologies in the service of the artistic vision. A series of diverse case studies and creative explorations — from NASA to the NFL — will examine how to engage the audience.

The TR-X program, along with the complete HPA Tech Retreat program, is available here. Additional sessions and speakers will be announced.

TR-X VR/AR Speakers and Panel Overview
Monday, February 20

Opening and Introductions
Seth Hallen, HPA President

Technical Introduction: 360/VR/AR/MR
Lucas Wilson

Panel Discussion: The VR/AR Market
Marcie Jastrow
David Moretti, Director of Corporate Development, Jaunt
Catherine Day, Head of VR/AR, Missing Pieces
Phil Lelyveld, VR/AR Initiative Program Lead, Entertainment Technology Center at USC

Acquisition Technology
Koji Gardiner, VP, Hardware, Jaunt

Live 360 Production Case Study
Andrew McGovern, VP of VR/AR Productions, Digital Domain

Live 360 Production Case Study
Michael Mansouri, Founder, Radiant Images

Interactive VR Production Case Study
Tim Dillon, Head of VR & Immersive Content, MPC Advertising USA

Immersive Audio Production Case Study
Kyle Schember, CEO, Subtractive

Panel Discussion: The Future
Alan Lasky, Director of Studio Product Development, 8i
Ben Grossmann, CEO, Magnopus
Scott Squires, CTO, Creative Director, Pixvana
Moderator: Lucas Wilson
Jen Dennis, EP of Branded Content, RSA

Panel Discussion: New Voices: Young Professionals in VR
Anne Jimkes, Sound Designer and Composer, Ecco VR
Jyotsna Kadimi, USC Graduate
Sho Schrock, Chapman University Student
Brian Handy, USC Student

TR-X also includes an ATSC 3.0 seminar, focusing on the next-generation television broadcast standard, which is nearing completion and offers a wide range of new content delivery options to the TV production community. This session will explore the expanding possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.

Early registration is highly recommended for TR-X and the HPA Tech Retreat, which is a perennially sold-out event. Attendees can sign up for TR-X VR/AR, TR-X ATSC or the HPA Tech Retreat.

Main Image: Lucas Wilson.

Missing Pieces hires head of VR/AR/360, adds VR director

Production company Missing Pieces has been investing in VR recently by way of additional talent. Catherine Day has joined the studio as head of VR/AR/360. She was most recently at Jaunt VR where she was executive producer/head of unscripted. VR director Sam Smith has also joined the company as part of its VR directing team.

This bi-coastal studio has a nice body of VR under its belt. They are responsible for Dos Equis’ VR Masquerade and for bringing a president into VR with Bill Clinton’s Inside Impact series. They also created Follow My Lead: The Story of the NBA 2016 Finals, a VR sports documentary for the NBA and Oculus.

In her new role, Day (pictured) will drive VR/AR/360 efforts from the studio’s Los Angeles office and oversee several original VR series that will be announced jointly with WME and partners in the coming months. In her previous role at Jaunt VR, Day led projects for ABC News, RYOT/Huffington Post, Camp 4 Collective, XRez, Tastemade, Outside TV, Civic Nation and Conservation International.

VR director Smith is a CD and VR director who previously worked with MediaMonks on projects for Expedia, Delta, Converse and YT. Smith also has an extensive background in commercial visual effects. His has a deep understanding of post and VFX, which is helpful when developing VR/360 projects. He will also act as technical advisor.