Spot Welders, an editorial shop with offices in NYC and LA, has hired Anna Rotholz as executive producer/head of development in their NYC office. Having previously worked as a rep with Spot Welders early in her career, Rotholz brings over a decade of sales experience upon her return to the edit house. She has worked with directors, editors and designers at shops such as Believe Media, Uber Content, Imaginary Forces, Whitehouse Post, Union Editorial, Barking Owl Music, Independent Media, O Positive and Biscuit Filmworks, among numerous others.
“Anna started with Spot Welders 12 years ago in sales, when we first opened our office in New York,” notes Spot Welders managing partner David Glean. “I’m super excited to reconnect with her now as our EP/head of business development.”
The addition of Rotholz will further expand client relations and business development that enhances the editorial shop’s current pipeline of high-level projects, including notable VR and experiential pieces for the likes of The New York Times, Facebook, U2, Samsung and Bacardi.
She studied advertising and production at Hunter College, and after working for an independent rep as a full-time sales assistant, she went on to land a junior rep position at Ziegler Management, working for clients across production, post production and design. In 2009 she shifted in-house at Outside Edit + Design as head of sales, growing the slate of award-winning work out of the Soho boutique. Rotholz then landed at The Family as a senior rep, where she spent over five years. Most recently, she served as an in-house sales rep at Union Editorial before rejoining Spot Welders.