“People probably don’t expect that sometimes being an EP involves jumping into After Effects to render something, or contributing written ideas to strategic and conceptual projects.”
Name: Scott Lakso
Company: New York City’s Loyalkaspar
What does Loyalkaspar do?
We’re a creative branding agency specializing in brand strategy, identity, marketing and production. In human terms: We like to make good work that people will enjoy, and we try to do it for companies that make the world better!
What’s your job title?
What does that entail?
It entails a little bit of everything you’d expect, but mostly it involves making sure our clients are happy so that they’ll want to keep working with us on new projects. It also means establishing relationships with potential clients. At the office, it means overseeing the team of producers and making sure that everyone is happy and productive. There are a lot of proposals, budgets and timelines as part of that, but all of the nitty-gritty stuff is in service of fostering healthy relationships inside the company and with outside clients.
What would surprise people the most about what falls under that title?
People probably don’t expect that sometimes it involves jumping into After Effects to render something or contributing written ideas to strategic and conceptual projects. The title makes it sound like a reductive position, as in an “executive” producer doesn’t do any of the tasks they used to do as a coordinator or mid-level producer, but it’s actually more of a cumulative role — all of the skills I’ve developed over the 11 years it took to get to EP are still used anytime it seems appropriate.
What’s your favorite part of the job?
My favorite aspect is having the freedom, capacity and trust of the company leadership to do whatever I feel is best for our people, our clients and Loyalkaspar as a whole. Sometimes that’s helping a client out of a bind on short notice, encouraging a staffer to vent over a pint or organizing a spontaneous karaoke night when the time is right… which is more often than you might think.
What’s your least favorite?
When the circumstances of a project or situation require me to work reactively rather than proactively. I’m not a fan of winging it! It feels like driving at night with the headlights turned off. I’m much happier when I can plan a few steps ahead and help everyone avoid the headaches of hazardous speed bumps.
What is your most productive time of day?
Anytime that I can tune out distractions and focus on the task at hand. That’s more about creating a productive window in which to work rather than waiting for a specific time of day.
If you didn’t have this job, what would you be doing instead?
I’d be doing literally any job that NASA would be willing to hire me for, given my lack of astronautics knowledge and experience. So I’d probably be scrubbing dishes in the Cape Canaveral food court or something equally unglamorous.
How did you choose this profession?
“Chose this profession” is a strong phrase, given that I had no idea this kind of work existed until I moved to New York after college. I think I technically stumbled into it. That being said, at some point while stage-managing high school theater, I probably subconsciously chose to go down the path that would lead me to something like this as an adult.
Can you name some recent projects?
For the past few months, I’ve been mostly dedicated to the brand identity development for Peacock, the new streaming platform from NBCUniversal. But other recent standout projects have been an interactive film for a museum in Philadelphia and involvement in pitches to the Sesame Workshop and Full Frontal with Samantha Bee.
Do you have a project you are most proud of?
It’s hard to pick only one, but producing the Super Bowl halftime show graphics in 2010 and overseeing our all-encompassing rebrand of SyFy in 2017 are a couple of personal favorites.
Name three piece of technology you can’t live without.
I’d have a hard time living in a world that didn’t have the technology to enjoy music and movies/television, so let’s say a good screen of some kind, a record player/stereo/iPod and some good headphones.
What social media channels do you follow?
At this point, only Instagram. I don’t think I’m alone in thinking that most social media content makes people feel worse about themselves and the world. At least on Instagram, people seem interested in posting things that others will enjoy rather than just broadcasting whatever will get them the most attention.
Do you listen to music while you work? If so what kind?
I find it impossible to work without music on. In terms of what specifically, almost anything instrumental is good for working to, but I really love old, cheesy music like bossa nova, retro Italian film soundtracks, 1960s/1970s library music, Burt Bacharach, etc. That probably makes me sound pretentious, or maybe like a dork, but I’m not exactly proud of my weird taste in music.
What do you do to de-stress from it all?
There are tons of options! When time permits, traveling and hiking outside of the city (especially outside of the country) are great for stress. I know that exercise is good for stress but that doesn’t make it any more enjoyable, so I have to trick myself into accidentally getting a workout while doing something like being in nature or exploring a foreign country. On a smaller scale, just drinking wine with my wife, going to a movie with my phone turned off or doing anything you can find in a book on “hygge” (like reading in my pajamas or cooking comforting food).