Long-time VFX executive Andrew Bell has joined LA-based Method Studios as senior EP/VP of its Advertising division. He will report to Method Advertising MD/EVP Stuart Robinson.
Bell moves to Method after spending nearly two decades with MPC, first as a producer in London and then as head of production and managing director, spearheading MPC’s initial foray, then expansion and relocation, into Los Angeles. There he oversaw all operations, from bidding to building to managing the talent and client rosters in addition to working with directors producing large-scale VFX projects for Coca-Cola, Nike, DirecTV and other brands. Bell also previously served as managing director for Brickyard VFX in Boston and has consulted on VFX operations for Apple.
In LA, Bell will work alongside Method Commercials VFX senior EP/VP Stephanie Gilgar and Digital Studio head Jeff Werner to drive operations, curate talent and bring clients on the West Coast. Method is a Deluxe company.
Andrew Bell has been named managing director of Brickyard VFX in Boston, known as Brickyard VFX Atlantic. The studio has also promoted long-time senior VFX producer Amy Appleton to executive producer.
Bell comes to Brickyard from MPC, where he spent more than 15 years, most recently as a managing director of MPC Los Angeles. He began his career in 1999 as a PA with MPC in London, working his way up through the company, handling production responsibilities for several years before coming to LA in 2008 to help open the studio’s first expansion facility in Los Angeles as head of production. Bell became the managing director in 2011, a role he held until fall 2016, when he began consulting for Apple.
Appleton has been at Brickyard for 10 years, producing hundreds of projects for clients such as Frito-Lay, Progressive Insurance, Cadillac, Columbia Sportswear and Royal Caribbean.
In addition to the management moves, Brickyard’s East Coast studio has recently upgraded its technology infrastructure and is installing a grand roof deck with views of the downtown Boston skyline.
“We have just received four Flame workstations featuring dual 12-core 3GHz processors and the new Nvidia P6000 graphics cards,” reports Brickyard founder Dave Waller. “For our VR department, we’ve upgraded to Cari 1.04 from The Foundry, and to improve efficiencies in our Data Center, we’re moving our archiving workflow over to LTO-7 tape system. This will more than double the speed at which we archive and restore our work. All these improvements will enable us to respond to our dear clients’ requests even faster.”