Originally from Hamburg, Andreas Roth is a graduate of the Filmakademie Baden-Württemberg. He began his directing career at 21 and gained momentum with a film for Dirt Devil that went viral, accumulating over 30 million views on Vimeo and garnering an AICP Show honor that placed the piece in the permanent collection at the Museum of Modern Art in NYC.
NAME: Director Andreas Roth
COMPANY: Akkurat Studios
CAN YOU DESCRIBE YOUR COMPANY?
Akkurat Studios is a creative label sprung out of Berlin and Los Angeles. We act as an artist-driven production and publishing company. We manage talent coming from a variety of acknowledged constellations. We work side by side with brands and agencies to create visionary projects.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE OF DIRECTOR?
Being a psychologist, because you always deal with a bunch of different characters and people. It all comes down to communication; the better that works, the better the results.
WHAT’S YOUR FAVORITE PART OF THE JOB?
I guess it’s the variety the job brings — you always meet new and interesting people. It’s a dream scenario.
WHAT’S YOUR LEAST FAVORITE?
Client or agency politics — when it’s less about the film or final result; instead it’s about marketing tests, numbers and guidelines.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I guess with opening our own shop, Akkurat Studios, I kind of brought all the things I like into one place, meaning: direction, creative direction, publishing (Akkurat Journal), photography, producing and traveling (even though world events at the moment won’t allow that).
My business partner, Rocco Kopecny, and I have a lot of plans for the upcoming months, which will all somehow have the Akkurate label on it but are slightly different territories out of the film and advertising jungle.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
In art class in high school, I fell in love with editing and picked up a camera. I guess after writing and shooting my first client commercial at the age of 21, I felt that could be a future job. I created the idea with a good friend of mine — we just pitched it direct to the client and got a cinema release — without any big knowledge upfront.
WHAT WAS IT ABOUT DIRECTING THAT ATTRACTED YOU?
I guess I liked the collaboration aspect of things — you need to bring in the best people to realize great results. In the end, a good director knows who he needs around.
WHAT IS IT ABOUT DIRECTING THAT CONTINUES TO KEEP YOU INTERESTED?
You always learn something on each and every project, especially staging and how to work with actors.
HOW DO YOU PICK THE PEOPLE YOU WORK WITH ON A PARTICULAR PROJECT?
I like to work with people I know; it’s kind of a family vibe and makes life easier. From time to time I like to mix up things — normally I get attracted by their work online, usually via Instagram.
HOW DO YOU WORK WITH YOUR DP?
The visuals are really important to me. That’s why I like to work closely with my DP — talking about lenses, camera movement and the overall look what we aim to achieve. Moods are really helpful and I always create mood boards or even edit short mood films.
DO YOU GET INVOLVED WITH THE POST AT ALL?
I like to be part of the edit if possible because it’s the final stage where you tell the story.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Lately I’ve been focused on opening our shops in Berlin and Los Angeles, which took some time. Last year I shot a commercial for Bucherer, a Swiss luxury brand. We also produced it with Akkurat.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I have a few: Dirt Devil because we really pushed on this one to make it what it is. Herbaria — shooting at Pinewood’s Underwater Stage was a great experience. Also the O’Neill project with big wave surfer Mark Mathews because it was such an intimate time — just him, the DP and me,
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Sadly, my phone, headphones and laptop. Without those three it’s tricky to survive in the industry. (laughs)
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Tell me! Do you have a secret? For me, it’s normally sports, reading a good book or traveling.